Ged Carroll @r_c

Brand storytelling: a bitter pill to swallow?

Published: (Updated: ) in 媒体与艺术 | culture | 미디어와 예술, 市场营销 | marketing | 마케팅, 思想 | ideas | 생각, 消费者行为 | consumer behaviour | 소비자 행동, 看电影 | on the sofa | 영화를보고, 铭记 | branding | 브랜드 마케팅 by .

Reading Time: < 1 minute I have been thinking about brand storytelling after watching Adam Curtis’ Bitter Lake over the weekend which is ostensibly trying to tell the story of Afghanistan from then end of the second world war to today. But it is also a parable on how the simplicity of storytelling used by the political classes to get […]

Umeng & other things this week

Published: (Updated: ) in 中国 | china | 중국, 传播媒体 | media | 미디어, 市场营销 | marketing | 마케팅, 思想 | ideas | 생각, 日本 | japan | 일본, 消费品 | fmcg | 소비재, 消费者行为 | consumer behaviour | 소비자 행동, 看电影 | on the sofa | 영화를보고, 艺术与设计 | design | 예술과 디자인 by .

Reading Time: 2 minutes Umeng Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities. Most of what you read focuses on tier one and tier two cities in China. Umeng provides insight into large yet untapped markets just below the biggest most-developed cities in China. The tier three cities that Umeng […]

The Raid 2

Published: (Updated: ) in 传播媒体 | media | 미디어, 印度尼西亚 | indonesia | 인도네시아 공화국, 媒体与艺术 | culture | 미디어와 예술, 看电影 | on the sofa | 영화를보고 by .

Reading Time: 2 minutes Coming back to the UK reminded me of how much Hong Kong is a cinema-centric culture despite the technology, mobile devices and amazing restaurants. Going to the cinema there was literally half the price of London, which means that I am much more critical of the entertainment shown. The first film I have seen that […]