I have been thinking about brand storytelling after watching Adam Curtis’ Bitter Lake over the weekend which is ostensibly trying to tell the story of Afghanistan from then end of the second world war to today. But it is also a parable on how the simplicity of storytelling used by the political classes to get […]
Umeng Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities. Most of what you read focuses on tier one and tier two cities in China. Umeng provides insight into large yet untapped markets just below the biggest most-developed cities in China. The tier three cities that Umeng […]
Coming back to the UK reminded me of how much Hong Kong is a cinema-centric culture despite the technology, mobile devices and amazing restaurants. Going to the cinema there was literally half the price of London, which means that I am much more critical of the entertainment shown. The first film I have seen that […]
When I see that name Ryan Reynolds on a poster I cringe. Reynolds has appeared in a number of unintentionally comic roles from the Green Lantern to the truly awful Blade Trinity; or the Marks & Spencers marketing campaign. So I had my expectations set pretty low for Safe House. South Africa Safe House is a […]