Type Matters by Jim Williams

Reading Time: 2 minutes Why would I care about a book like Type Matters? Back at the beginning of the PC era; Apple sought to differentiate itself through its understanding of design. Steve Jobs had the Macintosh team apply the knowledge he’d gained dropping into a college course on typography. Fonts and kerning became important. Jobs also drove his… Continue reading Type Matters by Jim Williams

The Bhutto Dynasty – The Struggle for Power in Pakistan by Owen Bennett-Jones

Reading Time: 2 minutes Before reading The Bhutto Dynasty I knew very little about Pakistan. The story of the Bhutto family is a story of fierce ambition with bursts of hubris. But it is also the tale of the moghul empire of pre-Raj India, British rule and post-colonial Pakistan. The Bhuttos have been at the centre of Pakistan government.… Continue reading The Bhutto Dynasty – The Struggle for Power in Pakistan by Owen Bennett-Jones

Consumerology by Philip Graves

Reading Time: < 1 minute Consumerology taps into Phil Graves experience as a consultant on consumer behaviour. In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers. Much of the tried and true testing methods used make consumer… Continue reading Consumerology by Philip Graves