Search results for: “ARM”
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Child farming & purpose based marketing
Child farming Child farming is not some cynical way of getting indentured slaves, fresh organ donors or creating human batteries to power The Matrix. Instead it was used by Karen Crouse in her article Koreans learn to speak LPGA’s language (International Herald Tribune, November 2, 2008) to describe ‘cultivating successful sons and daughters confers great…
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…
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Vicki Dutton
Vicki Dutton (or Vicky Dutton) was a fashion pioneer. Dutton was married to an Irish-born British civil servant working under the first Lee Kuan Yew administration of a self-run Singapore. She was a Malay woman living in Singapore. Singapore was recovering from the Japanese occupation, but there were still a large amount of social and…
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Y2K
Early last year, fashion started to pillage the late 1990s and early 2000s for fashion inspiration, which became a Y2K trend on social platforms and in the fashion media. But this divorced Y2K from its original meaning. Y2K was technologist short hand for a calendar problem in a lot of legacy systems that were designed…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Innovation signalling
What is innovation signalling? Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business…