Search results for: “adidas digital marketing”

  • Japan – Soul Train connection

    Japan – Soul Train connection The Japan – Soul Train connection can consider to have started with The Three Degrees who seemed to do consistently more successfully in Japan than the US. The Three Degrees The Sound of Philadelphia is better known to people over 40 as the theme tune of the Soul Train TV…

  • North Face + more things

    From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ – Glossy – Tim Hamilton, North Face’s head of global creative, said it typically does two collaborations per year, at most. In addition to its upcoming collab with Gucci, North Face has an ongoing collab with Supreme that started in 2015.…

  • Carhartt Labor Day + more things

    Carhartt Labor Day colouring book – the American workwear brand put together a great children’s colouring book for labor day weekend. It allows parents to explain what they do for their kids and provides an activity for a socially isolated public holiday. You can download your Carhartt Labor Day colouring book here. Vox Media have…

  • Gartner Predicts 2020

    Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: Let’s break down these predictions one by one.  Behavioural scientists and ethnographers It’s no surprise to us that marketing organisations will incorporate behavioural science expertise into their teams. At…

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…

  • Puma + more news

    Puma Poaches Manchester City Kit Deal From Nike | Business of Fashion – big move by Puma in football, especially considering that all the money is boot sales and Puma is currently a distant number four behind Nike and adidas. New Balance is considerably closer for Puma to reach than the top two. Kit sponsorship…

  • 100 spies + more things

    100 spies will monitor all SMS and email that goes in and out of Norway | Nettavisen – original in Norwegian. 100 spies sounds like a small amount of people, but they are likely to supported by likes of machine learning technology to filter down the data further. It will be interested to see how…

  • Video ads + more news

    Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday – From my perspective it really depends what the video ads are supposed to do.  What kind of job that they want Facebook video ads to do in the customer journey? More adidas marketing content here. Armed with…

  • Speedfactory + other news

    Adidas Speedfactory Inside Speedfactory: Adidas’ Robot-Powered, Shoe Production Facility | WIRED – Adidas Speedfactory interesting explorations in automation and customisation in manufacturing. Speedfactory would also allow manufacturing to be moved closer to where the product will be sold. Speedfactory could have an impact on globalisation if commercialised. Consumer behaviour 3 Must Know Trends of Affluent…