Search results for: “biometric”
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What consumers need + more
What Consumers Need to Hear from You During the COVID Crisis – Harvard Business School Working Knowledge – “NEARLY A QUARTER OF BRANDS HAVE GONE DARK, PAUSING ALL OF THEIR PAID MARKETING COMMUNICATIONS FOR THE FIRST AND SECOND QUARTER OF THE YEAR.” – their emphasis not mine. On the face of it that article is…
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Misleading ad metric + more news
Facebook executives ‘knew for years’ about misleading ad metric | Financial Times – The lawsuit claims that Facebook represents the potential reach metric as a measure of how many people a given marketer could reach with an advertisement. However, it actually indicates the total number of accounts that the marketer could reach — a figure that…
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Arbys + more news
Arbys trolls McDonald’s over Filet-O-Fish | US Today – you realise how important christianity is in the US when this is going on for the Lenten fish sandwich market. (As far as I can tell, Arbys is like Subway, but serves at least some of their sandwiches in a bap rather than a roll. And…
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Corona brand + more news
Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost sales – differentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand…
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Dark mode + more things
Opinion | Living in Dark Mode – The New York Times – of the Hong Kong liberation movement was a plot device in a William Gibson novel, I would expect him to write a character like Karen. (Paywall) – dark mode is a great metaphor for the dystopian ennui. Yet I find it much easier…
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Tyler Cowen on digital economy
Interesting session with Marginal Revolution’s Tyler Cowen at the OECD. Tyler Cowen is an economics professor at George Washington University, author, blogger and media commentator. In this discussion Cowen addresses the challenge of Huawei and big tech. Cowen is broadly pro big business, anti-small business and pro big tech in his outlook. In his discussion…
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Robots demoralise workers
Faster Robots Demoralise Coworkers | Careers | Communications of the ACM – If you get the pace wrong would the effect of robots demoralise coworkers limit productivity? Is the future not robots augmenting coworkers, but replacing coworkers a more productive alternative. A Cornell-led team has found that when robots are beating humans in contests for…
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Zara model controversy & things I made last week
Chinese netizens on Zara model controversy. I love Asian Boss’ qualitative interviews. The Zara model controversy happened only because its in China. Chinese netizens over react to anything they perceive as a slight. Fashion isn’t about ‘beauty’, but that subtlety sailed past Chinese netizens. Freckles indicate age and peasantry in Chinese culture. Beauty is porcelain…
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Puma + more news
Puma Poaches Manchester City Kit Deal From Nike | Business of Fashion – big move by Puma in football, especially considering that all the money is boot sales and Puma is currently a distant number four behind Nike and adidas. New Balance is considerably closer for Puma to reach than the top two. Kit sponsorship…