Search results for: “brexit”

  • Brexit segmentation

    Inspiration for brexit segmentation

    This chain of thought on Brexit segmentation got fired up when my Facebook filled up with calls to petition British Airways to stop the distribution of the Daily Mail, mainly because of headlines like:
    mail headline
    So can a brexit segmentation be used as part of a marketing strategy? There are at least 16 million consumers that would broadly fit within the brexiter segment. When one looks at the demographic split of leave versus remain voters you start to see clear segmentation ideal for marketing opportunity.

    You already have brands doing this in the U.S. for instance standing up for LGBT rights. Unilever’s Ben & Jerry’s have come out in support of Black Lives Matter.

    Now lets look at research done into the demographics of the voters.

    Much has been made of the splits in UK society:

    Young people who voted tended toward Remain; the older you were the more likely you would be a Brexiter

    (73%) of 18 to 24 year-olds voted to remain…

    A majority of those aged over 45 voted to leave, rising to 60% of those aged 65 or over

    Working class areas outside London and other major cities voted to leave

    The AB social group (broadly speaking, professionals and managers) were the only social group among whom a majority voted to remain (57%). C1s divided fairly evenly; nearly two thirds of C2DEs (64%) voted to leave the EU

    Labour claimed that a majority of Labour supporters who voted voted remain

    Nearly two thirds of Labour and SNP voters (63% and 64%), seven in ten Liberal Democrats and three quarters of Greens, voted to remain

    The correlation between class and voting broke down in Scotland and Northern Ireland were working class areas outside major cities narrowly voted to stay.

    Some of it was certainly a protest vote, large swathes of the country feel that they have been ignored by a professional city-orientated political class. As the Political Economy Research Centre reflected:

    The geography of leave voters reflected the economic crisis of the 1970s, not the 2010s.

    Concerns about financial future and family’s well being were stressors rather than root causes. Research attributed it to more deep seated attitudes that shaped world view.

    Work by the London School of Economics showed that when  attitudes were mapped against income level; working class status wasn’t as much a deciding factor as pollsters would have had one believe, instead it seemed to correlate close to personality traits.

    Closedness and openess

    Back in the 1950s American academics sought to answer the question of how Hitler and Mussolini  could have become so popular in what were initially democratic societies? What they and subsequent research found was that a certain amount of  a given population tend to have more of a closedness (or authoritarian dynamic) in their world view.

    This can be amplified through:

    • Culture
    • Fear
    • Change
    • Economic insecurity

    They look for strong leaders and simple answers. Nostalgia and the past is reassuring. They are less interested in ‘sensation seeking’ and want to fit in.

    Liberal values tended to be more orientated towards aspects of openness that embrace newness, sensations, innovation and change.

    The Google Trends spike

    Much was made of a post-election Google Trends spike on searches such as ‘What is Brexit?’ as a demonstration of a key democracy failing. According to political scientists voters having an understanding of what they are voting for is key in a democracy. If it were true it would cast a shadow on the likelihood of the underlying electorate traits being useful for segmentation. The Google Trends story wasn’t necessarily correct; (but it was great fodder for the news cycle)

    • Google Trends is about the rate of change in searches, so it might be moved dramatically by a relatively small amount of searches
    • Having been working on using Google Trends, we’ve found that there are inconsistencies in data in terms of timing and peaks depending on which IP address it is drawn from and what is the exact mix of terms compared.
    • There is nothing but a hypothesis to associate the peak with people who were eligible to vote.

    National versus international businesses

    There are a number of British brands on the high street that are geographically focused for whom taking a resolute Brexit stamp would not cause brand harm or investor protest. Examples of this would be Tesco – who have pared back their international footprint and are likely to continue to do so, Wetherspoons, Poundstretcher and payday loans brands like Wonga.com.

    For more internationally orientated publicly listed companies, the UK becomes less attractive. Senior government thought leaders such as conservative MP John Redwood have made it clear ‘interference’ including voicing concerns about the Brexit process would be unwelcome.

    …companies who did not stay silent on the country’s EU membership would pay a “very dear economic and financial price”.

    Chief executives who decide to take a corporate position on the issue could lose their jobs while those campaigning against membership would ensure there were financial consequences…

    As the UK becomes a more isolated economy  two steps behind its European peers there could be a temptation to spin off their UK business. This could happen in two ways.

    Selling on local gem brands

    Selling on local gem brands (brands with only significant sales in the local country). Examples could be brands like:

    • Ambrosia
    • Hovis
    • Cabrini sportswear
    • K cider
    • Barclays
    • Wonga.com
    • Royal London

    Disposal of UK assets

    Alternatively disposing of UK subsidiaries would make sense as Brexit represents a permanent reduction reduction in profit margins. For someone like McDonald’s Restaurants, that would likely mean pressing ahead with an ‘all-franchise’ model in a similar approach to what it has taken recently in China.

    In order to sell they are likely to require some sort of assets rather than just a sales agreement with the parent company. If they have become only a UK sales organisation, then the viability of this approach depends on the supply chain. One way of adding value into the supply chain would be for these businesses to open up a direct sales channel.

    Companies like Unilever already look at how they can integrate into supermarkets supply chain, with ‘buy it now’ buttons on their own site that take you to their online retail partners. They could also open up a direct e-commerce channel; given the Marmitegate debacle with Tesco; expect examination of alternative business models like America’s Dollar Shave Club and Amazon’s Dash.

    Modern international brands are already used to marketing towards the ‘open consumer’ who was likely to vote remain. Products that feel up to date, innovative and socially responsible.  A classic example would be Dove, Innocent smoothies, AirBnB or the average family car. Using a brexit segmentation would feel uncomfortable or just wrong for these brands.

    Marketing to the pro leave part of Brexit segmentation

    A local business for local people with brands that appeal to leave voter demographics could be more explicit in courting leave voter’s spend utilising a geographic and demographic aspects to Brexit segmentation.

    Tapping into the ‘authoritarian outlook’ would mean tapping into nostalgia; throw-back branding and possibly rolling back political correctness in the name of common sense.

    An extreme outcome could be Robertsons bringing back their original Golly character; though thankfully I suspect that would be step too far – even in post-Brexit Britain.

    Rejection of expert is partly down to wanting a reduction in complexity. This has huge implications for a wide range of products, particularly in the financial services sector or mobile tariffs.

    Choice is the enemy, a simple product, down-to-earth, unambiguous in its claims. Mobile tariffs without bolt-on features, complex phone upgrade cycles or value-added services. In the case of pensions and insurance, with the assurance that they could help ward off a sinister future full of negative change rather than rich rewards. Perceived good value wouldn’t do any harm either.

    In terms of how the product or service fits into the Brexiter’s life it is less about being part of a creative expression of individuality. Instead it is more about the ‘grey man’; blending in. Blending in is a threat coping mechanism, a form of risk reduction (think Dilbert cartoons). It shouldn’t mistaken for being more community-spirited, instead the community is of mutual convenience – a shoal of people.  A consequence of this is that persona creation becomes harder or derivative, the stellar insight from the planner loses its gloss. Agency creatives are likely to struggle with consumer empathy beyond utility.

    From the advertisers perspective appealing to leave brexit segmentation means blunt simplicity rather than clever creative. Audience reach is still important, but a higher frequency is likely required to achieve a comparable impact. This is to get over the Brexiter’s higher degree of inertia to marketing and making them feel that accepting the brand is part of conforming within society. It is part of the eco-system, traditional brands have an advantage due to their familiarity and heritage. Even if its a new brand it feels as if it has always been part of the consumers fabric.

    More information

    Ben & Jerry’s came out in support of Black Lives Matter. Naturally, some cops are freaking out | Fusion
    Business Leaders Speak Out Against North Carolina’s Transgender Law | Wall Street Journal
    These 70 Corporations Want to Block North Carolina’s Transgender Bathroom Law | CBN News (US news outlet for the evangelical christian audience)
    How the United Kingdom voted on Thursday… and why | Lord Ashcroft Polls
    How Demographics Decided Brexit | The Market Oracle
    How has Brexit changed the mindset of a nation? | Bucks New University Business School
    How do Britain’s ethnic minorities view the EU referendum? | Kings College London
    Making Sense of Brexit – the data you need to analyse | UK Data Service
    Who is voting to leave the EU and why? | openDemocracy UK
    Thoughts on the sociology of Brexit | Political Economy Research Centre
    The 2016 Referendum, Brexit and the Left Behind: An Aggregate-Level Analysis of the Result by Goodwin and Heath – PDF
    Businesses that speak out for Britain’s EU membership will be punished, vows John Redwood | The Telegraph
    UK voters don’t understand Brexit, Google searches suggest | Ars Technica UK
    Marmitegate is ‘just the tip of the iceberg’ as cheese, chocolate and wine all face ‘punishing tariffs’, Nick Clegg claims | The Telegraph
    It’s NOT the economy, stupid: Brexit as a story of personal values | British Politics and Policy blog | LSE
    Brexiters would rather trust the wisdom of ordinary people than the opinion of experts | Quartz
    The One Weird Trait That Predicts Whether You’re a Trump Supporter | Politico
    Brexit Voters: NOT the Left Behind | Fabian Society
    Authoritarianism and Political Behavior by Janowitz & Marvick | Public Opinion Quarterly (Summer 1953)
    Voters’ personality traits in presidential elections by Barbaranelli, Caprara, Vecchione and Fraley | Personality and Individual Differences 42 (2007) – PDF document
    Personality Traits, Partisan Attitudes, and Voting Behavior. Evidence from Germany by Schoen | Political Psychology (August 2007) – PDF document
    Grey Man Strategies 101: Peeling Away the Thin Veneer of Society | Imminent Threat Solutions
    How To: The Modern Grey Man Philosophy | Loaded Pocketz
    EU referendum results | The Electoral Commission

  • Brexit & more news

    BREXIT – Letter to MPs from a Remain voter: a plea for realism, tolerance and honesty – this gives a great background read on how the UK chose to go Brexit. It’s also a blueprint of how project fear is likely to turn into project understating the full calamity

    Osborne abandons 2020 budget surplus target – BBC News – he wasn’t likely to meet it anyway but this emphasises how bad it is

    Juncker on EU critics: Nobody says what they want – POLITICO – no one in Brussels could have stopped the Brexit train

    How Britain stays in the EU – POLITICO – err no it probably won’t. The most interesting thing for me was leavers saying, I won’t benefit but I want others to suffer too

    The New Furby Definitely Will Not Kill You In Your Sleep | Refinery 29 – it was only a matter of time for an app enabled Furby

    We broadcast from TV to Facebook Live for 24 hours. Here’s what we learned. — Medium – In addition to not getting a push notification, we believe that Continuous Live Videos are not distributed in the News Feed in a similar way to their non-Continuous counterparts. When we started our first stream on Thursday, we wondered how Facebook’s News Feed algorithm would deal with a 24-hour video. The answer, it seems, was simple: it doesn’t – some great insights via the Aljazeera labs team

    News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends | Facebook Newsroom – pages downgraded again in audience feeds

    Huawei MateBook review: this tablet wants to be a PC, but misses the basics | The Verge – triumph of design over usefulness, poor battery life.

    Group M sues Ebiquity over ‘misuse’ of confidential documents | Campaign – interesting case, if I was a client of WPP I would be asking why

    Line Files to Go Public | CCS Insight – really nice history of LINE messenger

    Pro-‘Brexit’ City of Sunderland Glad to Poke Establishment in the Eye – The New York Times – “We’re segregated from the south, and the north is a barren wasteland,” he said, wearing a heavy black leather jacket with metal studs despite the summer heat. “It’s us against them.” “The E.U. is a mystery to us,” he added. “We’ve never heard about it up here.”

    Mobile app shops: Diversify or die | VentureBeat – because downloads are declining

  • Brexit part 2

    I was prompted to write Brexit part 2 based on the many questions from friends living outside the UK – who are trying to make sense of what is going on.

    Mod Churchill

    Brexit is a portmanteau of ‘Britain’ and ‘exit’. The exit being from the European Union. In 2013, David Cameron announced that a conservative government would hold an in-out referendum. The referendum would take place before 2017.

    Cameron is campaigning to stay in why did he call for a referendum?

    David Cameron had two main reasons for calling the referendum.

    The Conservative party has members in both camps. This has been a fault line in the party for a long while. The reasons for this split in the party boils down to two factors.

    In order for the EU to be more powerful on the world stage, it has to speak with one voice. The process of consensus that it uses to get there means the UK is part of the consensus not a lone actor on many issues. This has an impact on how sovereignty is perceived. The full name of the Conservative party is actually the Conservative and Unionist party. It has members who view that sovereignty argument is an attack on the sanctity of the state. The second argument is having a completely deregulated market will benefit business. This would annul workers rights and make government much smaller. Taxes would be lower since the government would be responsible for much less activity.

    The economic argument for remaining in the EU is that it provides access to an internal market. This has some ancillary benefits: as an English speaking country the UK is ideal for international investment. The EU provides a wider pool of workers to draw on. In knowledge economy work this is important. It is easier to do business across Europe with common laws and regulations.

    The second reason is that before 2009 if you wanted a right-of-centre party you only had one choice. Under the leadership of Nicholas Farage the UK Independence Party (UKIP) rose. This was down to his personality and right-wing populist policies. On the surface of it the Conservative party had to adapt to the reality of competition.

    Calling a referendum at a time of Mr Cameron’s choosing was a way of dealing with the bleed of support to UKIP and the split within his own party. I think it would be fair to speculate that Mr Cameron’s team underestimated the Leave campaign and the sentiment of the general public.

     What are the key issues for the electorate?
    The issues break down into what I will term surface issues and shadow issues. The surface issues are those issues that connect to the referendum in a rational, logical way. The shadow issues are issues that aren’t connected to the referendum. It is a bit like having an argument with a loved one, often the subject is an excuse to raise everything else that has led to this moment. Essentially the surface issues are rational, the shadow issues are emotive in nature.

    The Surface issues

    For leaving:

    • The UK would get to save the money that it currently contributes to the EU. The numbers talked about this vary. Much of the money that is sent to the EU is spent in the UK. Many leave campaigners argue that this notional pot of money would be better spent on the NHS. There is no guarantee that this would take place and it assumes that the economy performs at least as well in the future.
    • The UK is the fifth biggest economy in the world, people would still want to trade with the country. The UK could do a better job negotiating trade unencumbered by the EU. At the present time, the UK is part of a trading bloc of 26 countries. The EU is the world’s largest trading bloc and that gives it a helpful position in negotiations. The other EU states remain the UK’s largest trading partner. For political and business reasons the UK may not get particularly good trading terms out of the EU, beyond what it already has. It is speculative and we just don’t know.
    • The UK can take back control of its borders to limit immigration. There is some evidence to suggest that uncontrolled migration from the European Union affected wages. This impact was biggest on wages in unskilled or semi-skilled work. Whilst this impact is considered to be small, it affects voters living hand to mouth. They will perceive this impact as big. The government data on net EU migration has contrasting sets of figures which can give rise to concerns of under-accounting or a cover-up depending on your paranoia level.
    • Britain can take back control of its laws, cut red tape and become more competitive. This is largely conjecture. Once the vote goes through Britain’s position won’t change until it negotiates its exit from the EU. It’s not like dropping your subscription to Netflix. Future legislation would depend on the kind of trade deals that Britain negotiates. Depending who you believe, a reduction in EU legislation would stop further erosion of workers rights or remove restrictive workers rights from businesses.

    For staying:

    • Better the devil you know. At the present time, the UK economy is ok. It is part of the EU trading bloc. Leaving the EU brings with it uncertainty. How will the country trade? Will the UK have free access to the markets of its largest trading partners? How will this affect UK ex-pats currently living in other EU countries like pensioners in Spain? There would be uncertainty whilst the UK negotiates trading agreements around the world. The government hasn’t outlined a clear plan B for life after Brexit.
    • UK residents also have rights to freedom of movement in the EU. If you have your passport, a British citizen can go to work freely in any EU country. For young people and professionals, that is an attractive proposition. Leave campaigners would argue that Norway has managed to negotiate similar freedoms for its citizens and isn’t an EU member.
    • The impact of the UK leaving the EU is likely to be felt beyond the UK. This is based on conjecture, but a Brexit vote may trigger similar votes elsewhere in the EU. The EU has been something that has bound European countries together. Prior to the EU, mainland Europe was responsible for two world wars. Since all economies have a high degree of interconnection, the effects will reverberate around Europe and the UK for a long time. A leave campaign response would be to think about Britain first and focus on higher growth non-EU markets.
    • The UK outside the EU is likely to have a negative economic impact on the country. Economic predictions aren’t certain to happen but make sobering reading. The following international organisations think that it will be bad for Britain including: OECD, the US government, IMF, The World Bank and the Chinese government. This is probably the area that the leave campaigner have been least effective in countering.
    • British consumers will lose out from participation in the EU. A wide range of benefits such as anti-terrorism security co-operation, having their holiday mobile phone bill reduced through EU regulation or being able to study abroad. However, these issues won’t matter to many of the poorest voters who are behind the leave campaign.
    • A vote for Brexit may increase pressures for a break-up of the United Kingdom. A Scottish referendum on independence was recently defeated, but Brexit would re-open the debate in a pro-Europe Scotland. Northern Ireland currently benefits from the EU, Brexit could ramp up simmering tensions and possible bring a return to The Troubles. The Good Friday agreement currently revolves around an open border and North-South economic codependency. Leaving the EU would break this and require a more heavily regulated border to keep out immigrants and smuggling.  A leave campaigner would argue that this is speculation and nothing more.

    The Shadow Issues: a working class insurrection through the ballot box?

    Modern Britain as an economic power house has left behind wide swathes of the country outside London and the Southeast of England. These left-behind people are the engine driving the vote to leave.

    The UK was the industrial beating heart of the world in 19th century and it began a long slow decline due to a number of factors:

    • Much of the manufacturing was in relatively low value products
    • Much of the manufacturing base didn’t have a hard-to-replicate core competence. By contrast German industry is built around high value specialisation and niches
    • Favourable trading environments in former colonies dried up
    • Globalisation brought more competitors to the table. Though many of those competitors like Toyota and Nissan then went on to build factories in the UK
    • Structural issues:
      • A national banking and business finance system based on short-termism rather than the regional banking system with a longer term focus that drove German competitiveness.
      • The asset stripping ‘shareholder value’ approach pioneered by Slater Walker, James Goldsmith and James Hanson.
      • An adversarial worker – management relationship rather than the German worker-management councils
    • A short term attitude to the dividend of North Sea oil (by comparison, the Norwegian government have invested part of this money for the future)
    • A decision by the government to ‘bet the farm’ on financial services in the 1980s
    • A succession of debt fuelled consumer boom and bust cycles
    • Poor decisions made on worker training. UK apprenticeship schemes have lagged the quality of similar schemes in Germany and other European countries
    • Unfettered worker migration from Eastern Europe, which the Labour party has admitted was a mistake

    This has left Britain in a curious state:

    • For a country with a famous education system, you have unskilled workers who need to be supplemented by better skilled migrants
    • Their wages are stagnant or may have dropped in real terms due to increased job competition due to short-term or temporary migrant workers
    • A large amount of working poor who have an uncertain future
    • Large amount of consumer debt, often tied up in home ownership and distorted prices for rental and home purchase. When you can barely make the rent, an economic depression and housing crash looks quite attractive
    • Social mobility is in decline for many
    • University education is no longer a guaranteed entry ticket into the middle class – but it now comes with a vast amount of consumer debt

    The elephant in the room for Brexit is the rise of the poorest people in society as an important voter bloc. The UK political system is comprised of major parties who have not reflected the views of poorer people for the past 30 years. You have generations of frustrated angry people and the Brexit referendum gives them an outlet. Many of them know that life will not improve; but it gives them the opportunity to screw the people who haven’t listened over the decades.

    Their concern and anger is not new but has lacked focus. Prior to Brexit, it drew some of these people to the likes of the English Defence League and Britain First – alongside the usual collection of people with racially motivated agendas. The UK Independence Party tapped into that zeitgeist and the referendum has brought it to the fore.
    Both the main parties have been ill-equipped to deal with it. Immigration is a loaded term as it has been a historic touchstone for racial hatred and intolerance. My Dad faced the classic attitude of landlords with signs saying ‘No blacks, no Irish, no dogs‘.

    The impact isn’t only economic, older residents are seeing their neighbourhoods change beyond their comprehension.

    Voter concern about immigration is not bounded by race, creed or colour in the UK – which moves it away from being ‘politically incorrect’ to a subject of legitimate debate.

    In some respects, it is easy to understand why immigration was such a difficult issue for politicians. Enoch Powell was famous for a speech given in Birmingham in 1968 regarding immigration from Commonwealth countries. Powell’s speech touched on immigration issues that many would recognise now: strain on resources, the degree of change in neighbourhoods and society, issues with societal integration. His speech was also tied to anti-discrimation laws. In a country that had only recently recovered from the second world war, Powell objected to a law advocated by writers from newspapers which had been soft on the rise of Hitler, yet now wanted to impinge on the freedoms of the native British. He quoted from the latin epic poem Aeneid as a graphic way of illustrating his concern about possible conflict.

    Like the Roman, I seem to see “the River Tiber foaming with much blood”.

    This was allusion to his own foreboding about the future of Britain, partly driven by the riots that had racked US cities including in the 1960s including Watts (Los Angeles), Hough (Cleveland), Detroit, Chicago, Washington DC and Baltimore.

    From then on Powell was forever linked to his ‘river of blood’ speech. He lost his seat in Edward Heath’s shadow cabinet and his speech was roundly criticised as racist. Powell did seem to have his finger on the pulse of voter sentiment at the time. Just two weeks after the speech The Gallup Organisation released poll results showing 74% of respondents agreed with Powell’s speech versus 15% who disagreed. Powell was the unacceptable face of right wing populism.

    It was only with the rise of UKIP in 2009 that immigration was put on the ‘serious’ political agenda of the mainland UK again.

    The main political party members campaigning of remain don’t have easy answers for the intractable problems facing these people. Trying to control immigration is only a small part of any realistic solution. Back in 1981, members of Margaret Thatcher’s government talked about the difficulty in dealing with the economic issues:

    “I fear that Merseyside is going to be much the hardest nut to crack,” he cautioned. “We do not want to find ourselves concentrating all the limited cash that may have to be made available into Liverpool and having nothing left for possibly more promising areas such as the West Midlands or, even, the North East.

    “It would be even more regrettable if some of the brighter ideas for renewing economic activity were to be sown only on relatively stony ground on the banks of the Mersey.

    “I cannot help feeling that the option of managed decline is one which we should not forget altogether. We must not expend all our limited resources in trying to make water flow uphill.”

    The referendum has highlighted the distance between working class people and the Labour Party. This is especially striking; working class people are Labour’s traditional natural constituency.

    Will Britain Leave The EU?

    I don’t know, but at the time of writing the FT’s poll of polls gives the leave camp a 4% lead over remain, with just 10% of respondents undecided. If the polling data reflects voter turnout accurately then Brexit is likely.  We don’t know what the voter turnout will be, it could be affected by a number of factors:

    • Wet weather adversely affects voter turnout
    • Young people, who are generally more favourable towards remaining in the EU; but tend to do a worse job at getting along to the polling station. This referendum may change that dynamic
    • People in lower socio-economic groups tend to have lower voter turnout
    • Older people tend to be more diligent. For senior citizens, if either side of the debate has a better grassroots machine for giving their supporters to the polling booth that could make a difference

    Despite much of the fuss about getting eligible ex-pats to vote, they are likely to consist of only 1% of the electorate.

    The Euro 2016 football tournament has no matches on June 23 – a major game would have adversely affected voter turnout.

    You can find Brexit part 1 here.

    More information
    UK government documents on Brexit
    UK Independence Party – Wikipedia
    Conservative Party – Wikipedia
    The knowledge economy is a myth. We don’t need more universities to feed it | The Guardian
    Britain is in the midst of a working-class revolt | The Guardian
    Working-class Britons feel Brexity and betrayed – Labour must win them over | The Guardian
    EU position in world trade | European Commission
    The Great British trade-off The impact of leaving the EU on the UK’s trade and investment | The Campaign for European Reform – PDF
    The impact of immigration on occupational wages: evidence from Britain | Bank of England – PDF
    EU migration — the effects on UK jobs and wages | FT – Paywall
    The Economic Consequences of Brexit: A Taxing Decision – OECD
    Europe and Central Asia: Growth Struggles in the West, Volatility Increases in the East – The World Bank
    Remarks by the President Obama and Prime Minister Cameron in Joint Press Conference | White House
    Uncertainty Clouds the United Kingdom’s Economic Prospects | IMF
    China: Brexit Threatens to Tip Scale in Favor of U.S. | Money Morning
    The Brexit Index: a who’s who of Remain and Leave supporters | Populous
    1981 files: Lord Howe rejects ‘inconsiderate’ comments on decline of Liverpool | Daily Telegraph
    Analysis: the impact of turnout on the EU Referendum | YouGov
    FT – Poll of Polls on Brexit

    Books
    Heffer, Simon (1999). Like the Roman: The Life of Enoch Powell. London

  • Brexit part 1

    Why I am writing a post called Brexit part 1? Generally I find politics a bit too grubby and dirty for this blog and have only touched it when I absolutely, positively didn’t have a choice. So expect Brexit Part 1 and Brexit Part 2.

    On June 23, 2016 the UK goes to the polls to vote on whether the country should stay in or leave the European Union.

    Over the next few days I will be writing two posts (this is the first one). The first of which is about how it has all been presented. The second post will be a guide for my non-UK based friends on what the hell it all means.

    Political marketing generally isn’t the most amazing work, though there have been iconic campaigns. Given the momentous decision ahead of voters you would think that there would be a creative advertising campaign.

    The US has led the way in iconic political campaigns. My favourites being the ‘Daisy’ ad used by Lyndon B. Johnson against Barry Goldwater.

    Ronald Reagan’s ‘It’s morning in America again’ which is curiously soothing yet exceptionally emotive

    Barack Obama’s simple messages of ‘Hope’, ‘Change You Can Believe In’ and ‘Yes We Can’ together with a focus on repetition and reach brought out the vote in his favour.

    The UK has come up with good campaigns too; the Saatchi brothers ‘Britain Isn’t Working’ that helped get Margaret Thatcher the first time around. Ironically the poster doesn’t contain real unemployed people, but 20 Conservative party members shot over and over again to create the ‘conga line’.
    Labour isn't working
    It is such an iconic poster that the Labour party still has to jump over the hurdle of proving it wrong 30 years after its publication.

    By comparison Vote In’s adverts lack… creativity and any sort of emotion to pull the audience in. It is like they are selling machine parts to procurement professionals, not a life-changing decision.

    Ryanair’s campaign discounted flights for expats to come back to the UK and vote to remain has more engaging creative. WTF.
    ryanair

    Vote Leave isn’t much better. Let’s start off with their domain strategy ‘voteleavetakecontrol.org’ – Google’s Adwords team must have been rubbing their hands with joy. For a campaign the ideal URL would have been voteleave.co.uk (which is a rick roll link) or brexit.com. According to redirect on brexit.com

    www.Brexit.com & www.Brexit.co.uk were offered to the various national Out campaign groups for no charge.
    After no contact was offered in response it is now up for sale.
    £3500

    School boy error. If you look at their content, they have managed to latch on to emotive themes, but the production values of the material look as it has been done by Dave in Doncaster who does wedding videos on the weekend.

    And as we have less than a week to go to the polls the quality of the marketing isn’t likely to get any better.
    Around London
    In fact, the best piece of advertising for either side that I have seen was in Whitechapel. It is simple, snappy, emotive and likely done by an art student given the lack of declaration of campaign affiliation (i.e. a call to action to visit strongerin.co.uk or a claim that it was done on behalf of ‘Stronger In’ or ‘The In Campaign Limited’).

    One last thought to ponder in this post

    WPP in particular has a reputation for hiring marketing talent from political campaigns, and these people are sold on to clients as fresh thinkers and doers for their brands. Positive examples of this would be Obama campaign veterans Thomas Gensemer and Amy Gershkoff, or my old colleague Pat Ford who worked on Ronald Reagan’s campaign.

    There will be marketers getting jobs with serious salaries on the back of this work and the designer of ‘Brits Don’t Quit’ will be working in an intern farm somewhere if they’re lucky. Life just isn’t fair.

    You can read Brexit part 2 here.

    More Information
    Campaign on Labour Isn’t Working.
    Ryanair’s EU referendum ad investigated by police | The Guardian – it might be illegal, but at least it has a pulse.
    Thomas Gensemer LinkedIn profile
    Amy Gershkoff LinkedIn profile
    Patrick Ford LinkedIn profile

  • Crime – it’s a vibe

    Along with immigration, and economic measures (like inflation, interest rates and possible growth); crime is likely to decide the next general election in the UK. The issue and the supporting data around it are complex and sometimes contradictory in nature.

    It sits right on the fault line between social democrat and populist narratives to voters.

    Riot Police

    Crime is a hardy perennial of policy subjects

    Labour’s political golden age of the late 20th century harked back to the transformation of the party that claimed to be ‘Touch on crime, tough on the causes of crime‘. While the phrase was popularised by Tony Blair at the 1993 Labour Party conference – it owes its roots to the opposition team assembled under former Labour leader John Smith.

    The phrase captured Labour’s attempt to steal the Conservative position on law and order, combining it with a preventative approach to the social ills that drive the issue including homelessness and poverty.

    Two decades later and David Cameron’s ‘Broken Britain’ depicted a country awash in social decay and by implication criminal behaviour.

    So it’s natural, that during a time of social disruption and stubbornly stagnant economic growth that crime will be used as a political differentiator.

    It fits into a wider perception of the UK being a country in decline. This perception was found by Ipsos to be one of the key drivers of political populism.

    Ipsos also found that the perception of crime and violence being the number one issue rose from 18% of respondents to 23% from 2023 to 2024.

    Crime is falling?

    The statistical picture on crime is complicated. To summarise:

    • Overall reported crime numbers are down. However, trying to get police to log a reported crime is much harder in previous times.
    • The ‘decline’ in reported crimes across different types of offences is very uneven. Data from the UN Office of Crime and Drugs found that the UK had seen an unprecedented increase in the rate of serious assaults from 2012 – 2022.

    As the FT put it:

    “street crime” has risen rapidly. Over the past decade, reported shoplifting has risen by over 50 per cent, robberies (including phone and car theft) by over 60 per cent and knife crime by almost 90 per cent. Public order offences have almost trebled

    • The police have become less effective crime fighters. Although police have less reported crimes to solve, less than six percent of crimes in committed in the UK resulted in a charge or summons in 2023. That compares to just under 16 percent in 2015. The UK government’s focus on increasing mass surveillance powers won’t solve the crisis in crime fighting. An example of the problems that the police face and failed to solve presented itself at the time of writing. There was a spate of phone thefts at the Creamfields festival. All the phones ended up at the same address in Barking. Cheshire police told those affected that:
      • “We have undertaken an assessment of your crime and unfortunately based on the information currently available, it is unlikely we’ll be able to solve your crime”.
      • Cheshire Police said that they couldn’t recover their devices despite knowing where they are.
      • Cheshire Police do not believe the thefts are connected to organised crime. Yet dozens of phones showed up at the same address after they were stolen…
    • Trust in the public for the police to solve crime is declining. Policing by consent was no longer happening in many areas of the UK. Issues like ‘Asian grooming gangs’ in The Independent Inquiry into Child Sexual Abuse indicated poliicing issues in recommendations to pay attention to vulnerable working-class children and their families when they come forward. Two-tier policing is more likely to run along class lines than political lines.
    • While crime still lags behind the economy and health as concerns for voters. The percentage of respondents who felt that stopping or preventing crime should be the number one priority for politicians went from 14% in 2023 to 23% in 2024.
    • While Britain needs foreign direct investment, crime is adversely affecting efforts to attract investors. Foreign business people are complaining to senior politicians they meet about British street crime they’ve experienced on visits. The UK now has a global reputation for violent robberies. 40 percent of all phone thefts in Europe happen in the UK. London alone accounts for 16 percent of all phone thefts across Europe.

    Crime across generations

    According to both Ipsos and the National Centre for Social Research, the current cohort of young adults stick out with regards their beliefs and attitudes towards crime:

    • An increased belief that crime is caused by a lack of education
    • An increased openness to committing crime, particularly fraud.
    • Opposition to current frameworks for punishment.

    All of which is at odds with the fact that much crime is organised, trans-national and violent in nature.

    Similar posts to this here.

    More information

    How Labour and Reform frame crime in electoral fights | FT

    Try telling Britain it ain’t broken – POLITICO

    Do broken windows mean a broken Britain? FT

    Organised Vehicle Theft in the UK | RUSI

    Jeff Asher on manipulating crime data – Marginal REVOLUTION

    Few Britons think criminals likely to face justice for minor crimes | YouGov

    How our stolen mobile phones end up in an Algerian market | The Times and The Sunday Times

    Operation Destabilise: NCA disrupts $multi-billion Russian money laundering networks with links to, drugs, ransomware and espionage, resulting in 84 arrests – National Crime Agency

    Tax haven: how jacket thefts swept the UK – The Face

    $56M in London property tied to alleged China crime ring — Radio Free Asia

    Wearing your Rolex or Patek Philippe in Europe? Why you should be worried about London and Paris’ spikes in luxury watch theft  | South China Morning Post

    Brazen watch robberies fuel shock rise in violent thefts in London ITV News

    London Watch | renaissance chambara

    India’s business elite sounds alarm over Rolex thefts in London’s Mayfair | FT