Search results for: “gen-y”
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Millennials are people too
Smart funny video by Adam Conover on the marketing obsession of millennials as a form of segmentation. Show this to as many marketers as you can. Having been involved in youth marketing and even spoken at conferences about it, many of the challenges and insights that ‘millennials’ as a cohort face aren’t unique insights per…
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Habbo + more things
Growing up Habbo: My so-called life in the first social network for teens | The Kernel – gen-y journeys in computing. Memories of Habbo Hotel as an online experience and social network. Habbo Hotel gets forgotten in its role as a social network. Chinese luxury shoppers increasingly turning online: KPMG | Shanghai Daily – interesting move to…
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Media diary of a gen X man
Stephen Waddington’s daughter Ellie posted a media diary with a guest post on his blog, go and have a read of it. This snowballed into what is likely to be a series of media diary posts by different people. My contribution was published on his blog this morning. I penned the original version of my…
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Roaringwild + more news
Roaringwild ROARINGWILD ONLINE STORE – Roaringwild is a Shenzhen-based streetwear brand. Roaringwild is part of a wider domestic streetwear eco-system including Shanghai label Colorbaner. Although it is streetwear, it is a world away from the collage and naturalistic handwriting style. Instead it takes a minimal futuristic approach. There are references Roaringwild pieces to Dieter Rams…
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MasterCard + more news
MasterCard NTT DOCOMO and MasterCard to offer NFC payments in 41 countries— MasterCard PayPass merchants to accept DOCOMO’s iD-brand mobile credit payments — | Press Center | NTT DOCOMO Global – interesting move by MasterCard. NTT DoCoMo, Sony and other Japanese countries have already been ing the NFC payments business for a while. MasterCard will…
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Nowism
Trendwatching.com came up with an interesting concept of nowism. Nowism is a change in the state of mind of young consumers. It is a move away from certain product categories and rites of passage into adulthood. Definition Trendwatching describes it as: “Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel,…
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3iYing & teen marketing
3iYing A design and marketing company called 3iYing has enlisted the help of 15 – 25 year old girls to help develop more effective marketing strategies.Earlier this year a group of 8 young women enlisted by 3iYing walked into the Virgin Mobile office and told them their teen marketing strategy was all wrong. The girls…