Ged Carroll

Search results for: “marketing effectiveness”

  • Princes music + more

    I have been listening to this mix of Princes music. Prince had a diverse song book and the mix covers Princes music catalogue in some depth. It gives a great sampling of the talent we lost when Prince died YouTube has a cornucopia of content including this great documentary on house music interviewing a succession…

  • Tokyo Metro + more things

    Upcycling a Tokyo Metro train into a coffee vending machine. Suntory Coffee collaborated with Tokyo Metro on a one-off vending machine based on parts of a decommissioned train. The level of detail that they put in is amazing. Trains have a big part of modern Japanese city life. Japan has more railways and more train…

  • Ultra deep watch + more things

    OMEGA SEAMASTER PLANET OCEAN ULTRA DEEP | Watches News – I love some of the design details in this Planet Ocean Ultra Deep such as the lugs. I was less convinced by the aesthetics of the dial, the hands and the lack of protection given to the crown on the Planet Ocean Ultra Deep. More…

  • Marketers bookshelf recommendations

    My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change…

  • The biggest Public Relations agencies; stuckness and market dynamics

    The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017. Macro picture What the numbers suggested at a macro level were three things: Overall billings growth was declining year on year The amount…

  • Grenadier car project + other news

    Grenadier Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off. Grenadier market? The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers…

  • CMOs

    Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…

  • Sponsorship + more things

    Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…

  • Apple and China + more things

    Apple and China Elliott Management wrote this opinion piece on Apple and China: Apple is a Chinese company | Financial Times – interesting assessment of risk exposure with a focus on the Apple share price. The Apple and China relationship started before China joined the WTO. Taiwanese contract manufacturers had built huge industrial sites in…