Search results for: “online advertising”
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O2O (online to offline) big in China
My friend Sam Sun used to flag up O2O as the most important trend he saw when we worked together on mainland Chinese campaigns. O2O means online-to-offline. An integration of digital marketing tactics with marketing to drive retail footfall. O2O in China In China, there is real consumer demand for this type of marketing. Tencent…
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Online PR: definition and role
Stephen Davies posted a thoughtful update on how he sees online PR in terms of its challenges and opportunities. Stephen feels that online PR is poorly defined amongst marketers and argues that techniques involving the creation of backlinks and traffic (via search) ‘involve large numbers and eyeballs, and less about changing attitudes and enhancing reputation.’…
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Pipes by Yahoo
I discovered something at the end of last year. The belatedly missed Yahoo Pipes was, in fact, officially called “Pipes by Yahoo.” I made that mistake, despite being well-versed in the brand guidelines, having spent a year working there with a copy consistently at my side. Now, why this journey down the memory superhighway? That’s…
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Bob Hoffman + more things
Bob Hoffman Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising. Bob Hoffman got to speak with the European Parliament. Bear with it…
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NORA
Last week I heard the acronym NORA mentioned with regards the kind of problems that Microsoft’s algorithm could solve. NORA stands for no one real answer. Search is already pretty good at answering questions like ‘what time is it in Osaka’ or ‘what is the capital of Kazakhstan’. In the mid-2000s NORA would have been…
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Subprime attention crisis
Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center…
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Animoca Brands + more news
Animoca Brands Animoca Brands: How a big bet on blockchain and NFTs minted Hong Kong’s latest unicorn | South China Morning Post and more here The Sandbox developer Animoca Brands sees private valuation surge to US$5 billion amid metaverse, NFT frenzy | South China Morning Post – Animoca Brands has come up fast with The Sandbox. NFTs…
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Fear of finding out
Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing…