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Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com More on Amazon here. Nike China with Weiden + Kennedy did these great basketball-themed adverts Laundry Musical. Procter & Gamble invented the soap opera back during the great depression as sponsored radio serials. They were… Continue reading Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Recommendations for a marketers bookshelf

Reading Time: 3 minutes My recommendations for a marketers bookshelf is based on my own reading. My own experience is very consumer, brand communications and behavioural change focused. Here’s some recommendations, they aren’t in a ranking or grouped in a particular order. Insights, planning and strategy Most marketing communications projects are trying to create some sort of behavioural change… Continue reading Recommendations for a marketers bookshelf

The advertising industry post (prompted by WPP’s 2017 financial results)

Reading Time: 6 minutes Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming… Continue reading The advertising industry post (prompted by WPP’s 2017 financial results)