Search results for: “steve jobs”
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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The Power Law by Sebastian Mallaby
The Power Law lays out VC history The Power Law: Venture Capital and the Art of Disruption does for the technology venture capital industry what Accidental Empires and Where Wizards Stay Up Late did for the technologists that they financed. About the author Sebastian Mallaby Prior to reading The Power Law Mallaby wasn’t a familiar…
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Spanx + more news
Spanx Spanx commits to all-female board after Blackstone investment — Quartz – More than a quarter of board seats in the Russell 3000 Index belonged to women during the last quarter, compared to 15.1% just five years ago, according the corporate leadership research firm Equilar. Still, just 84 of these boards had achieved gender parity,…
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OrCam + more things
OrCam OrCam Read – Transform the Way You Read – YouTube – I watched this video and wondered if this was a sign of failure in the education sector in terms of literacy. As far as I can tell, OrCam is a dedicated OCR appliance that reads back the text to you. In essence it…
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Bill Bernbach & things that made last week
Bill Bernbach Advertising pioneer Bill Bernbach in conversation with Helmut Krone talk about advertising with some interesting examples of what we’d now call challenger marketing. I have been reading Bill Bernbach Said this week. Its a book of quotes from Bernbach that advertising DDB compiled over his time as a leader. The Avis ads were…
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Connected leadership + more
Connected Leadership Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft…
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Type Matters by Jim Williams
Why would I care about a book like Type Matters? Back at the beginning of the PC era; Apple sought to differentiate itself through its understanding of design. Steve Jobs had the Macintosh team apply the knowledge he’d gained dropping into a college course on typography. Fonts and kerning became important. Jobs also drove his…
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Hair Growth Helmet + more things
LG Launches Hair Growth Helmet to Combat Hair Loss | HYPEBAE – this looks totally legit. NOT. Yes, the FDA has certified other hair growth helmet treatments, but that was to indicate that they wouldn’t harm you or interfere with medications. It doesn’t validate the hair growth helmet actually working. But on the other hand…
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Lovemarks
A decade and a half ago Kevin Roberts wrote his book Lovemarks. In reality, Roberts reiterated the factors needed for a successful (consumer) brand. Though much of it would benefit a business-to-business brand as well. Indeed someone like Snap-On are are a great example of this. I took the piss out of Roberts book after…