Search results for: “Nike”
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The aesthete questions
What is the aesthete? The Aesthete is found in the weekend edition of The Financial Times. It features in How To Spend It magazine supplement (recently rebranded HTSI). The Aesthete interview usually features some sort of taste maker or artist rather than the usual celebrity one would expect. Likely questions to be in the aesthete…
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Yeezy + more stuff
Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike…
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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Illegal foreign police stations + more things
Illegal foreign police stations The amount of stories about the Chinese illegal foreign police stations that have broke over the past couple of days is really interesting. The clampdown on illegal foreign police stations seems as if it was either coordinated, or there was an inciting incident that persuaded other governments that they had to…
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Mobileye & more stuff
Mobileye public offering by Intel Mobileye S-1 Teardown – by Doug O’Laughlin – Intel looks desperate in this examination of the Mobileye S-1 filing. Israeli origins Mobileye is an Israeli based business acquired by Intel. It specialises in advanced driver assistance systems (ADAS) and autonomous driving. Its EyeQ series chips are used by pretty much…
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Honey Badger Cummins + more stuff
Nick Honey Badger Cummins I wasn’t aware of Honey Badger Cummins until a couple of days ago. Cummins was a former professional rugby union player who managed to parley his career into work on television and a professional social media following. Nick Honey Badger Cummins had played 15 times for his country, including the international…
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And1 + other stuff
And1 tapped culture I worked peripherally on And1 early on in my career, but it didn’t catch fire in Europe than it did in the US. I hadn’t known the full extent of the buzz marketing campaign that backed up the brand in the US. Here’s the early versions of their ‘mix tapes’, which did…
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Cost plus + more things
Cost plus NASA’s administrator says cost-plus is a “plague,” just as DoD is giving up on fixed-price development | Acquisition Talk – this reminds me so much of the UK’s ministry of defence. My Dad moved over to the UK to work on the Resolution class of submarines that were designed to carry the Polaris…
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Platinum jubilee + more stuff
Platinum jubilee versus pride Transforming logos for Pride has lost brand impact | Marketing Week – When the mass market starts arguing over who gets the specially altered distinctive asset for the month, it’s probably time to retire the whole code-playing business forever. Monkeys cannot run the zoo – especially the zoo’s Special Surprise Tricks…