Search results for: “china”

  • China male beauty market + more

    The booming male beauty market in China – Daxue Consulting – Market Research China – finding the latest Asian male beauty market trend – Korean idol flower boy image difficult to square with mainstream male beauty products. I guess this male beauty market trend must be analogous to the new romantics of the early 1980s.…

  • China technology transfer + more

    China’s Technology Transfer Strategy: How Chinese Investments in Emerging Technology Enable A Strategic Competitor to Access the Crown Jewels of U.S. Innovation Michael Brown and Pavneet Singh – China is executing a multi-decade plan to transfer technology to increase the size and value-add of its economy from its base as the world’s 2nd largest economy. By 2050,…

  • China’s post 00s generation + more

    5 Facts of Chinas Post 00s Generation Consumption Habits | Jing Daily – Chinas post 00s generation are more trusting of local brands. The increased confidence and Han nationalism looks down on ‘western worship’. Chinas post 00s generation poses a big challenge for foreign brands and agencies flogging influencer programmes Teens prefer YouTube, Snapchat, Instagram…

  • Mercedes’ China Syndrome

    China Syndrome definition: a hypothetical sequence of events following the meltdown of a nuclear reactor, in which the core melts through its containment structure and deep into the earth. A term the American’s used to imply an accident so bad that hot nuclear material burnt through the centre of the earth and out the other…

  • China marketing agency landscape

    China marketing agency changes Over the past two decades the China marketing agency landscape had got used to go-go growth, just by showing up. The Xi-era of China has seen the end of the go-go years in economic growth in China.  This economic maturation was one of the factors picked up on Arun Sudhaman’s analysis…

  • KFC China virgin mojito + more

    KFC China virgin mojito KFC China launched a virgin mojito drink with a 1960s feel to the ad. Its a bit of an odd product for KFC, even in China particularly with its positioning against drinking. Quite how the product development process and consumer insight worked to produce it is beyond me. Beautifully produced advert…

  • China Inc. + other news

    Xi’s Sign-Off Deals Blow to China Inc.’s Global Spending Spree – WSJ – China Inc. a mix of brands from those that aren’t known in the property development space to the owners of House of Fraser or Weetabix. I was speaking to a technology start-up who talked about raising their funds and getting them in…

  • Cinema in China + more news

    Cinema in China China’s total number of cinema screens now exceeds the US | Marketing Interactive – why Hollywood makes odd casting and big spectacle films. That also doesn’t mean that Hollywood is making the same revenue per screen either. Anecdotally, I heard of cinemas in China, running a ticket up as a local film…

  • China cloud market + other news

    China cloud market Amazon, Microsoft Face Tough New Limits on China Cloud Market — The Information – why aren’t companies lobbying the US (and other governments) to hammer China on the WTO?. It is interesting that the China cloud market is being treated like a strategic industry. The question is what is the Chinese government’s end…