Search results for: “marketing effectiveness”
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NTC Volcano + more stuff
NTC Volcano erupting? NTC Volcano or NTC Vulkan in westernised Russian is an information security firm (think Crowdstrike, HackerOne, Mandiant or the part of BAE Systems formerly known as Detica). Information leaked from the company show that NTC Volcano has played a major role in Russian state sponsored cyber attacks. NTC Volcano also work on…
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Subprime attention crisis
Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center…
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Brand purpose
What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers…
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Mobileye & more stuff
Mobileye public offering by Intel Mobileye S-1 Teardown – by Doug O’Laughlin – Intel looks desperate in this examination of the Mobileye S-1 filing. Israeli origins Mobileye is an Israeli based business acquired by Intel. It specialises in advanced driver assistance systems (ADAS) and autonomous driving. Its EyeQ series chips are used by pretty much…
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RISC V + other news
RISC V There is heat starting to generate (finally) behind RISC V: Marvell founders back data centre RISC-V chiplet startup | EE News Europe and Apple is doing their due diligence with a RISC V code port: Apple is Reportedly Designing Various Embedded Subsystems across all Operating Systems using RISC-V – Patently Apple – is…
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Metabolist architecture + more things
Metabolist architecture kisho kurokawa’s metabolist ‘capsule house K’ from the 1970s to be preserved in japan – the metabolist group, formed by architects, designers and critics, imagined a world of flexible cities where buildings, like people, were transient and ever changing. designed and built between 1971 and 1973, ‘capsule house K’ exemplifies the ideas of…
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Ahistoric technology & things that caught my eye this week
Wired magazine had an interesting article on revisiting old technology magazines. The idea was that while in some ways technology has progressed. In other ways, good ideas got bypassed. There are a number of Good ideas that might have more currency now. There is a contrasting ahistoric technology view held by some Silicon Valley luminaries.…
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Creatives outputs + more things
Different times | Campaign magazine – It’s tempting to look at the best of today’s creatives and compare them with the greats: David Abbott, John Webster, Helmut Krone, George Lois, Ed McCabe, Mary Wells, Bill Bernbach, Paul Arden, Sir John Hegarty. And to think there’s no-one around who could hold a candle to any of…
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Things that caught my eye this week
Positive Brand Friction is a report that looks at the impact of customer experience on brand and how to get the best benefit out of it in the long term. The report was launched by the Institute of Practitioners in Advertising (IPA) at the Effworks Global Conference. Positive Brand Friction identifies a number of factors…