Search results for: “demographic”
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Colin Kaepernick + more things
Colin Kaepernick If you work in marketing, you’d have had to hidden in a remote jungle outpost to avoid all the industry big opinion pieces and social discussion over Nike’s latest brand campaign. The outrage was over a social image of Colin Kaepernick supporting the video content below Believe in something. Even if it means…
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What if Stories are Brain Code?
From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving…
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Christina Xu on Chinese UX
About Christina Xu I’ve been a big fan of work by Christina Xu for a while now and this presentation is a great example of her research. She has worked as an ethnographer for a range of clients including Daimler Benz, VF Corporation (the people who who own Timberland, North Face and Supreme) and Spotify.…
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Smartphone addiction + more
Smartphone addiction Smartphone addiction gets the Scott Galloway treatment. Childhood smartphone addiction has been a social and government issue in China for years as part of wider concerns over online and mobile gaming. So in some respects Galloway on smartphone addiction feels behind the curve. What is more interesting is how smartphone addiction goes beyond…
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Toshiba chip sale + more news
Exclusive: Japan to vet bidders in Toshiba chip sale for national security risks – sources | Reuters – I could understand that Japan probably doesn’t want China dicking them around on the Toshiba chip sale. China would happy interfere with the Toshiba chip sale, because of the pathological hatred Chinese authoritarian nationalism holds for Japan. Also…
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Brexit segmentation
Inspiration for brexit segmentation This chain of thought on Brexit segmentation got fired up when my Facebook filled up with calls to petition British Airways to stop the distribution of the Daily Mail, mainly because of headlines like: So can a brexit segmentation be used as part of a marketing strategy? There are at least…
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VisiCalc of today + more news
VisiCalc The Internet of Things is looking for its VisiCalc – Beep Networks Blog – VisCalc was a spreadsheet and the first useful application for personal computers, people bought them to take into work because of VisiCalc – VisiCalc what my university lecturer would have called a ‘killer application’. VisiCalc was the app that drove the…
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2016 Apple event
In a now annual ritual its 2016 Apple event held on September 7 left me a lot to reflect on. Style The presentation was telling a hard story to an audience that were likely to be underwhelmed. Phil Schiller rather than Tim Cook carried the most difficult parts of the keynote. The piano finish device…
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Yamato Express + more news
Yamato Express JTB, Panasonic, Yamato eye paperless luggage transport service for tourists | Japan Times – this looks awesome. Yamato Express is a logistics company that will do everything from parcel delivery to helping you to move house. The Yamato Express business philosophy is embodied by our symbol of a mother cat carrying her kitten. Yamato…