Reading Time: 3 minutes This should have been the title for an article that appeared in the Financial Times over the Christmas period called Tarnished Image: is the world falling out of love with US brands (paid subscription required). The article does not reach a conclusion that this is the case, despite a call to boycott by many in… Continue reading Are US brands taking an asswhooping from American foreign policy?
Reading Time: 6 minutes Interesting article on how Walt Disney is dragging its marketing and licencing deals for merchandising into the modern age from the New York Times (August 30, 2004). Despite Disney being a cultural bohemeth, it is amazing how reactive approach they had taken previously. It also makes you wonder wthether this new commercial reality will prevail… Continue reading The Mouse That Roared