We found 24 results for your search.

Charles Dunstone Speech

Reading Time: 14 minutes I went along to see Charles Dunstone speak to the Entrepreneurs group at the London School of Economics on February 27. I have tried to type up the session as best I can from the recording I made at the event. Thank you very much indeed for that very kind introduction. I think that I… Continue reading Charles Dunstone Speech

The Wages of Spin

Reading Time: 3 minutes The Economist Online has an article talking about the rise of PR agencies Do we have a story for you! (January 19, 2005). The centrepiece of the article is an internal analysis conducted by Procter and Gamble that provided an indicator of how much marketing value PR provides in comparison to other disciplines. I first… Continue reading The Wages of Spin

Back Again, Back To The Future

Reading Time: 2 minutes Just a quick post, I found this article on the New York Times of Interest: On Television Brands Go From Props to Stars by Lorne Manly. In the article, Lorne writes how big corporate advertisers like Procter & Gamble and Unilever are diverting their budgets away from tradition TV advertising into product placement. This allows… Continue reading Back Again, Back To The Future