Reading Time: < 1 minute The Wall Street Journal has an interesting article about how Nike and Footlocker maximised revenue from the Jordan franchise through careful timing of limited product releases. Contrast this with The North Face. Below is a Korean blog post that compares North Face winter coats with different types of high school students as the brand has… Continue reading Brand overexposure: The North Face versus Nike
Reading Time: < 1 minute This is quite old, but the poster is a collaboration between Tokyo Fixed Gear and Nike. Tokyo Fixed Gear was asked to participate in the Nike Tied together marathon to help battle AIDS with the (RED) charity. The design was originally used for their team t-shirt, and references the film poster for the Akira anime… Continue reading I like: Tokyo Fixed Gear x Nike Tied Together poster
Reading Time: < 1 minute Nike Air gag extended into the stores, originally uploaded by renaissancechambara. Nike has managed to extend the idea in a gag film around Nike Air into shop merchandising to keep the meme running – online to offline.