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The Facebook pivots to WeChat post

Reading Time: 8 minutes Wonks clearly saw parallels. Hence the short form ‘Facebook pivots to WeChat’. The first thing I’d advise you to do is read Mark Zuckerberg’s notes on how he is planning to move Facebook as a business. There’s a link at the bottom of this post to it, I’ll still be here when you come back.… Continue reading The Facebook pivots to WeChat post

WeChat Life Report

Reading Time: 2 minutes Chinese consumers literally live a WeChat life as shown by this great  collection of consumer behaviour data on WeChat. Over the past year WeChat has expanded the services that it provides to include Skype like conference calls, which changes and expands the behaviour in this report. (Presentation on Slideshare) Wechat Life Report from Digital Jungle… Continue reading WeChat Life Report

WeChat guide

Reading Time: < 1 minute Tencent’s WeChat is one of the smartest mobile messaging applications available and I really liked this guide to the platform for marketers. Its a short and sweet document but gives you a good grounding on the possibilities.  Conquring WeChat – Effective B2C Communications Mathew McDougall whose company Reach China wrote the guide is a go… Continue reading WeChat guide