If you want to work with Ged Carroll; the first thing you’ll need is proof of what I can do. Here are my basic credentials, with contact details at the back. You can download your own copy with additional information and embedded video content here.
Ged Carroll – work history
I started off my agency career in communications. I have worked with agencies, helping them develop successful new business pitches.
I have worked on brand marketing for a number of brands including:
- Bordeaux Wine marketing board (CIVB)
- Huawei (consumer devices and telecoms product ranges)
- Johnson & Johnson
- Mandarin Oriental
- New Balance (football)
- Procter & Gamble (SK-II)
- Sony (PlayStation and Mobile at different times)
- The National Lottery
- Unilever (Dove and Family Brands)
- Yahoo! – back when it meant something
I’ve done this work in the UK and Hong Kong. I focused on how brands present themselves through different channels from television adverts, cinema adverts, Grindr ads, OOH, events, websites, Chinese and western social media networks.
As part of this process I developed teams and talent to do the work. These team members have gone on to hold senior roles at Accenture, the BBC, Edelman, Kantar, McCann-Erickson, Ogilvy and Uber. Together we won work from start-up and well known brands.
Work with Ged Carroll – getting in touch
I currently work as a consultant strategist and have done this for a number of creative and advertising agencies in London and Hong Kong.
For insights on things strategy and planning related, feel free to follow my blog.