Month: November 2005
-
3iYing & teen marketing
3iYing A design and marketing company called 3iYing has enlisted the help of 15 – 25 year old girls to help develop more effective marketing strategies.Earlier this year a group of 8 young women enlisted by 3iYing walked into the Virgin Mobile office and told them their teen marketing strategy was all wrong. The girls…
-
IT First Look + more things
IT First Look by Forrester Research Forrester Research has some interesting video and audio sessions attached to its IT First Look (November 9, 2005) – subscription required. Forrester’s work on IT First Look is interesting because it touches on how technology and web companies are failing in their marketing communications with consumers. IT First Look…