If this turns into a bit of a meandering post you can blame Pat Phelan, it is all his fault and being a Galway person I love having any excuse to blame a Cork man. Phelan’s post got me thinking about Foursquare and the phenomena of ‘check-in fatigue’. But before I address Foursquare, I wanted [...]
Pat Law talked about then consumer goods that she couldn’t give up, here’s my ten. Mechanical watch – surprisingly given my job I have a deep irrational distrust of electronic things. I also like the comforting glow of tritium markers on my watch if I wake up during the night. I usually rock a Rolex [...]
TelecomTV | Europeans to be told what information is kept on them. Brits left in the dark – as usual – two-tier disclosure from a privacy perspective Exclusive: Google, CIA Invest in ‘Future’ of Web Monitoring | Danger Room | Wired.com – prediction of user intent as well as understanding the context of a search [...]
If the trailer is anything to go by the new Thor film is sufficiently awesome to forgive Kenneth Brannagh for all that Merchant Ivory guff he has done in the past.
Some interesting research from 360i questions what we mean by privacy with Brandchannel discussing the research using the phrase “Twitter takes the private space public” and the use of Twitter by large corporate brands. In addition to the research 360i released a slide deck summary below. Twitter & the Consumer-Marketer Dynamic View more presentations from [...]
I was inspired by one of Junko’s tweets to think about when a brand becomes a verb. Back when I was in college studying marketing one of the things that we came across was the challenge of extreme brand love where the product becomes such a part of the customers life that it becomes a [...]
Dakwak: A Tool For Website Localization Into 60+ Languages – StartUpArabia MediaTek and NTT Docomo in 4G alliance | FT.com – interesting following on from the Nokia | Renesas deal. Am sure Qualcomm and Intel won’t be happy The issue of license proliferation – Joi Ito’s Web Asian shoppers make final purchase in-store | Market-interactive.com [...]
Yahoo! Japan selected Google as its search partner in Japan. It is suggested by commentators that this is contrary to how the parent company handled things. But let’s review: Microsoft won the Yahoo! search business only after: an attempted hostile takeover (though its arguable Microsoft was that serious about it as Yahoo!’s position as lead [...]
Soon you will be able to use it on your computer once it has been ratified by Unicode View more presentations from roopsahoo.
Put simply the Gruen Transfer is when the confusion of a shopping experience sets in wearing down our determination, changing the consumer from a destination shopper on a mission to purchase a particular item and instead turn into an impulse shopper who wanders through the stores. Gruen Tranfer is named after Victor Gruen who invented [...]
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