Month: August 2010
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Power & more news
Power Weekend Essay by Jonah Lehrer: How Power Affects Us – WSJ.com – “… the paradox of power. The very traits that helped leaders accumulate control in the first place all but disappear once they rise to power. Instead of being polite, honest and outgoing, they become impulsive, reckless and rude. In some cases, these…
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Corvette ‘roar’ campaign
The new Chevrolet Corvette marketing campaign has had a lot of positive vibes out in adland so I thought I would share it with you along with some thoughts. The video The idea The two-and-a-half minute video is designed to promote a Corvette experience: for an extra 5,800 USD you can help build the power-plant…