MINI have designed a concept car angled towards the urban market and wanted to get the car back to its roots in terms of Sir Alec Issigonis’ original design specification over five decades ago. Materials and manufacturing processes have moved on, so the double-hinge makes more today than it would have done first time around. [...]
I was looking for Renegade Soundwave (by Renegade Soundwave) to kick out a link on my Twitter feed when I came across this gem from former RSW member Danny Briottet on his own YouTube channel. Enjoy the vibes.
Brand building and social media—the silo crisis just got worse | Aaker on Brands – Aaker nails some of the most vexing aspects of social media in this post Internet wishlist – good starting point for start-ups looking for a purpose Jag35.com – with the rise of DSLRs as movie cameras has come kit to [...]
I got a package from Germany the other day, here’s a picture of it. The little sparkle of colour is a DHL hologram, whilst the rest of the box is emblazoned with Deutsche Post. Surely I should be able to tell that the service is DHL by the performance rather than a brandmark technique which [...]
One the the things I used to hate about technology marketing is that it was so predictable with speeds, feeds, a price and with an inane marketing line that actually means nothing and doesn’t give the consumer a compelling reason to purchase the product in the first place. Whilst it might be the post-PC era, [...]
An advert was commissioned by the Chinese government from a Shanghai-based agency to promote China in advance of President Hu’s visit to the US. The problem was that the video didn’t resonate all that well with western audience; maybe it was the agency, maybe it was the brief or maybe it was time constraints and [...]
55tvc | 55factory – London fashion week videos NASA Spinoff homepage – aside from dried ice cream candy and Fisher space pens, what has the NASA space programme ever done for us? Find out here, way cool Archbishop Martin: Church in Ireland on brink of collapse | Irish Examiner – interesting social change going on [...]
Some interesting data from this social media week presentation, particularly when you get to contrast the differences between international markets within Europe and in East Asia. Social Media Week Global State of Social Media in 2011 View more presentations from Tom Smith. Blogging has become much maligned in the UK and Western Europe, but is [...]
Tokyo’s Haneda airport has had a makeover and will be coming back online for international travel. One thing I like that they have managed to do during the makeover is mix old Edo-era design with the modern airport environment. Saying that it would be nice to see Heathrow airport (particularly terminals one and three) looking [...]
Justin Bieber didn’t go all OJ Simpson, but instead was a guest star on CSI. It was an interesting career move that could have alienated his tween audience.
SWISS Blog – done brilliantly. I love the flight attendant guide to cities Joel Lo: Hong Kong is not a shopper’s paradise | CNNGo.com – for Hong Kong, you could substitute London and this would increasingly accurate. When I think about how bland Covent Garden and Soho in particular has become over the past five-to-ten [...]
Acronym are a European design house hailing from Germany who make technical clothes drawing influences from military ware a la Triple Aught Designs and Mystery Ranch through to cyber culture. They partner with the best people in a particular sector to make products; so their bags are made with messenger bag makers Bag Jack in [...]
His video on Page Rank got a lot of link love a year or so ago. Now Mo Serious is back with a rap about social media marketing. With the exception of delicious, this is pretty much on the money.
The IAB have tapped up some of the great and the good of the social media industry to look carefully at social media measurement, you can find the site here: IAB social site. As attendees of Will McInnes‘ MeasurementCamp would expect there is no silver bullet, but then there never has been with a lot [...]
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