Great copywriting I have known

I use Echofon on my work Mac since its OS doesn’t have the App store on it. Echofon is an advert-supported piece of software and usually I am not that interested. 140Proof sell the ads and in the spirit of Twitter keep the copy down to below 140 characters.
The daily copywriting
This copy from News Corporation’s The Daily caught my eye as it shows real insight of the tastes and social norms of their audience.

Korean B-Boy crew Last For One vs Los Angeles Times

The Los Angeles Times did a short film of Last For One who were made famous in the the documentary Planet B-Boy. The split screen style apes 1960s action film titles.

The video is on the YouTube service so may not be able to be watched everywhere.

Pizza Express: use and reuse in design | 在设计的使用和重用

I had lunch at Pizza Express the other week and noticed that the cutlery were kept on the table in a branded can. At first I thought that the can was specially for that purpose and to convey the brand message.
Pizza Express presentation
I passed another Pizza Express restaurant the other day and noticed that they were selling the pizza sauce in the same tins with the same visually attractive design. It is extremely impressive that the packaging design was sufficiently good that the empty tins could be reused in this way.

Links of the day | 在网上找到

Top 10 global retail and auction sites: Global – Digital Intelligence

I, Cringely » Larry Page’s Manhattan Project – big bets rather than smaller fast failure model

Interview: Fashion Designer Peggy Tan’s Cheongsam Dream « Jing Daily

Asiajin » English Broadcaster NHK World Starts Free Ustream Channel

Is 14nm the end of the road for silicon chips? | ExtremeTech

Current Thunderbolt ports will support optical cabling next year

Microbloggers Promote Infographics

Communities Dominate Brands: View from the Frontline in Bloodbath Update

Developer says Microsoft lied about Windows Phone location tracking – this could be interesting

Marcel Cerdan Heritage – interesting line of vintage inspired gym wear as streetwear

Wearable electronics: NASA develops memory-storing e-textile material | ExtremeTech – like core memory from the 1950s

Recording: Apply Social Across the Customer Hourglass « Web Strategy by Jeremiah Owyang

Fairness in the Countryside | Campaign – this seems to me like a pointless waste of time from the point-of-view of it’s creator the UK Labour Party

UK Labour Party wants journalism licenses, will prohibit “journalism” by people who are “struck off” the register of licensed journalists – Boing Boing – this sounds very suspect

Welcome to! – social bookmarking and curation

Chinese Social Network Renren Buys Video Sharing Site For $80 Million | TechCrunch

UK firm unfairly dismissed employee for Facebook comments, Tribunal rules

Facebook Now Has 800 Million Users

Google’s blue arrow bugged me | 从不一致的设计刺激

When Google opened up it’s Google Plus network to it’s entire user base rather than invites Google highlighted it to everyone with a very organic-blue arrow.
google blue arrow ad
This irritated me at the time for a couple of reasons:

  • It looked like vandalism of the clean search engine page. Google’s doodles aren’t human but engaging and perfectly formed like pre-Disney takeover Pixar films. The arrow didn’t delight visually and wasn’t particularly clever
  • It made Google seem fallible rather than human. I have gotten used to Google the machine knowing me (sometimes in a really creepy way); so would know that I had already been in using Google+ before the web proletariat were let loose on it – yet it was like as if Google had forgotten this. This sense of disappointment was much more profound than getting a couple of duff search results (usually crap masquerading as content, as pioneered by Demand Media)

Part of the problem that Google has, is that it has walked itself into a machine design corner that isn’t quite minimal but getting there.