Links of the day | 在网上找到

Sir Keith Mills: Olympic legacy on the line – Marketing magazine – despite quantum leaps in social and mobile the best UK loyalty marketing schemes are all over 10 years old according to Nectar founder

Microsoft’s Role a Sticking Point in Dell Buyout Talks – WSJ.com – has Microsoft learned from the Nokia deal, would it have been easier if Elop had taken Nokia private to do the Lumia changeover?

New Media Knowledge – Ovum finds “live-to-work” ethos is driving faster BYOD adoption in high-growth markets than mature markets

Excess chip inventory set to hurt Q1 – signs of an electronics downturn

MK – FACT Magazine – love the video interviews with MK

Nokia builds WP8 momentum, but will increase its costs – Rethink Wireless – careful calculus?

Frosties sales decline because of advertising ban on television – Mirror Online – advertising works, opportunities for below-the-line marketing not being exploited by food companies?

Handheld See-Through-Wall Radar | The Firearm Blog – crazy sci-fi tech that’s real

The Bosch post

I mean’t to publish this a while ago but a lack of time got the better of me. Lucre’s social media team were supporting Bosch UK in their positioning of Bosch is all around us.
Untitled
It got me thinking about what Bosch meant to me. Primarily the brand was about three things:

  • Power tools – I used Bosch power tools to prepare my O’level project in Craft, Design and Technology. My Dad worked in a plant hire company and so I could get hold of a power sander and a power router which made the whole process much easier
  • Electrical car parts – in particular the iconic brown distributor cap that sat under the bonnet of my first car and doled out electricity to the spark plugs
  • Kitchen appliances – my 40 something fridge which finally got thrown out when I moved out of my house in London. It still worked and had served as a store for cold drinks in my garage when I listened to records during the summer. My parents had bought it after they moved into their first house and it got relegated to their garage when they bought a fridge freezer in the mid-1980s. They are now three fridge freezers on whilst I was still using the Bosch fridge. It is probably sitting on a landfill in the south of England punching a hole in the ozone layer with its vintage CFCs

While Bosch may have been all around me, it stayed around me because the products were generally very well made. Something that many of it’s competitors can’t truthfully claim

Links of the day | 在网上找到

Chinese government reportedly in talks to lift 12-year ban on gaming consoles – The Next Web

Achieving healthy ageing is pressing challenge for commissioners | Inside Commissioning

Majority of agency bosses fear effects of EU exit | PRWeek – would adversely affect hub status

In Asia’s trend-setting cities, iPhone fatigue sets in | Reuters – interesting association with Hallyu. I pass an electronics store every morning and there is always a Girls Generation concert playing on the LG televisions. Is this the decline of American culture’s power?

Obama: ‘One of the biggest factors is going to be how the media shapes debates’ | Poynter. – or how the changing structure of media industry will change debates

NTSB: “No Obvious Anomalies” in Dreamliner Backup Battery | Frequent Business Traveler – which screws the prevailing narrative being pushed that tried to taint the Japanese battery supplier

Robot Makers Spread Global Gospel of Automation – NYTimes.com – I guess we know what John Markoff’s next book maybe about. Interesting read through

HTC Mini announced as a remote for your smartphone (Cory Gunther/Android Community)

The Future of Drugs | VICE – interesting essay on the consumer behaviour side of things

Strong Demand for Smartphones and Heated Vendor Competition Characterize the Worldwide Mobile Phone Market at the End of 2012 – IDC press release – epic headline

Antigua Government Set to Launch “Pirate” Website To Punish United States | TorrentFreak

Moves takes on Fitbit and Nike+ FuelBand with a simple iPhone app for tracking your daily activity – The Next Web

Chart Focus: How to compete in emerging markets – Chinese markets as urban clusters

WeAreFSTVL’s stream on SoundCloud – keep an eye on this

Nokia Sales Down 79% in China as Symbian Dies, Lumia Slow to Grow – which is a huge drop in the world’s biggest wireless market

Basecamp Personal Takes Project Management Out Of The Office, Ditches Subscriptions For A One-Time Fee | TechCrunch – much more accessible

The Future of Crime | VICE – interesting thoughtful article by VICE that touches a lot of current hot technologies including 3D printing and in-car computing

KPMG – Global reach China Luxury – interesting and more nuanced take on the Chinese market for luxury goods

Frosties figures show advertising works

Going through my feeds a Mirror Online story caught my eye, about how Frosties cereal had declined by 18.3 per cent, which the article attributes to a TV advertising ban rolled out in 2007 targeting unhealthy foods. Depending on your viewpoint, this maybe a proofpoint that regulation can bring about positive behavioural change in citizens or an example of how regulation can adversely affect the most well-run of businesses. What it said to me was that advertising works and Kellogg’s could put an economic value on its contribution. The next question that sprung to mind is can Kellogg’s marketers use PR tactics and techniques to fill the void left by advertising?  I will let other people argue the case for and against whether PR should be allowed to step into the economic breach for products like Frosties.

Archived from blog posts I wrote for PR Week

Latin American corporate social media presence

My colleagues in Latin America have pulled together an interesting set of slides online that examines the performance of the regions largest businesses on social media.

The case studies on audience interaction and localisation of social media offerings to suit different countries mores (despite the temptation not to due to the common language) is particularly interesting.

Links of the day | 在网上找到

Goodbye LinkedIn answers, hello more Group spam? | Econsultancy – disappointing for B2B marketers

Lionel Barber’s email to FT staff outlining digital-first strategy | guardian.co.uk – feels very much like what the Telegraph went through ages ago

Line, The Messaging App That Took Japan By Storm, Crosses 100M Users And Enters The U.S. | TechCrunch

Samsung’s predicament – Chris Dixon – is the PC analogy the correct one?

Why online book discovery is broken (and how to fix it) — paidContent – I’d argue that it was similar with non-chart music purchases as well

Carbon Fiber: The Secret of the 2014 Corvette Stingray – interesting that the price point isn’t above the previous glass reinforced plastic (GRP) models

Daring Fireball: The Trend Against Skeuomorphic Textures and Effects in User Interface Design – technology means that display limitations no longer need to be hidden by skeuomorphic design

Capgemini retail study commissioned by TJ Hughes (PDF) online going to be big apparently

A must-see video for mobile marketers

Great video by GroupM about developments in social, mobile and location (SoMoLo) services focused on China – where the rubber hits the road on the web-of-no-web. Kudos for to my colleague Sam for sharing this with me.

Links of the day | 在网上找到

Elsevier In Advanced Talks To Buy Mendeley For Around $100M To Beef Up In Social, Open Education Data | TechCrunch

Trend Spotting Moves to a Third Dimension: Crossing the Cultural Divide « A Smarter Planet Blog – IBM Analytics thinks that steampunk will be a hot fashion trend

Google to build £1bn UK headquarters at London’s King’s Cross | guardian.co.uk – interesting move that may take some of the shine from the Central St Giles development

Unilever’s Jon Goldstone: A great brand can’t stand for ‘cheap’ – Marketing news – Marketing magazine – interesting move away from data driven marketing

Surface with Windows RT: The prettiest thing you’ll never want to touch again | Reuters – one of the most brutal reviews that I have read

Insight: How cleantech tarnished Kleiner and VC star John Doerr | Reuters – it is worth remembering that Doerr also made crazy bets on Netscape, it may have been the wrong thing to do from a finance point-of-view but the direction was right. Robert X. Cringely described technology as being like surfing, hitting and riding a wave at the right time and knowing when to get off

Errata Security: I conceal my identity the same way Aaron was indicted for – interesting how technological use clashes with the law

CES: Worse Products Through Software – if you only read one article about CES read this

No longer factory of the world, China is now its banker – Quartz – interesting data about China doing outbound foreign direct investment

Ahead of Graph Search launch, Facebook removed the ability to opt out of search results – Quartz – you know that this is going to end badly for at least some people

Why The WSJ Got The ‘iPhone Demand Is Crashing’ Story All Wrong – Forbes – the WSJ has been going for much more speculation journalism to compete on reporting with the likes of TechCrunch, I guess you could call it a blogification of the fourth estate

Hong Kong’s fading love affair with its property barons signals Beijing’s growing clout – Quartz – or maybe like most economies the mix needs to be tweaked

PR and paid media is the wrong question

Richard Edelman produced a very thoughtful post on the relationship between paid media and the practice of public relations. I recommend that you have a read of his post and have provided a link at the bottom.

I personally thought that it was the wrong question for a number of reasons, in no particular order:

  • Public relations in its definition and history did not preclude the use of paid media. If you look at the definitions of public relations they talk about influence, relationships with different audiences, dialogue but not whether it includes paid for, earned, shared or owned media
  • Paid-for media has long been in the PR practitioner’s tool box. Back when I was in-house I used advertorials as a way of securing coverage in general consumer publications. I am sure that I was not the only client to do this as the advertising sales people that I engaged with seemed to well versed in PR. Editorial competitions; long a staple of PR campaigns put prizes instead of cash to be handed over, but still a payment occurs. When one thinks about online platforms, be they YouTube, Facebook or Weibo  – a similar blended approach now makes more sense
  • Understanding all aspects of the media mix; gives PR a bigger tool box to use when building trust and reputation
  • PR when used in marketing works best as part of an integrated marketing campaign. Where that marketing campaign comes from depends on who is paying and who is most trusted to deliver it
  • The structure of services like Facebook makes owned and earned media ineffective without some sort of advertising spend being used, for instance sponsored stories
  • The value of editorial is a canon of faith. There is academic research to say that editorial is more credible than advertising, but it depends on a number of contextual factors. The failure of AVE is that it doesn’t effectively prove the return on investment of public relations and no one has done the econometric heavy lifting and published the research about it yet
  • The value of public relations – Ironically, it is most likely to be media buying or advertising agencies who are in the best position to join the dots because of the costs involved in doing the necessary research

More information
Paid Media — A Change of Heart – Edelman

Links of the day | 在网上找到

Korean boffins crack art of bendy batteries • The Register

Survey of Japanese Young Adults Shows Preference for Twitter, Facebook

Why We’re Raising the Signature Threshold for We the People | The White House – interesting given the timing with Aaron Swartz-related petition activity

New York Times to launch electronic corrections form | Journalism.co.uk – expect PRs to be all over this

Greg Sandoval quits CNET over CBS editorial interference | JIMROMENESKO.COM – CBS versus Dish Networks casualty

Samsung seeks to block Apple appeal for sales ban – San Jose Mercury News

UBS slashes its Microsoft Surface RT sales forecast by 50 percent- The Inquirer

Guinness adverts with Rutger Hauer: story-telling and entertaining content

I revisited the Guinness adverts that ran in the UK during the 1980s and 1990s featuring Rutger Hauer. Revisiting these adverts emphasised to me that, contrary to what PRs may believe they are not the only people who are great at creating content and story-telling. (If we’re honest about it advertisers having been producing great stories since Procter & Gamble staged the first radio soap operas in the US during the early 20th century).

The adverts have a logical progression and get to put over the product benefits of Guinness, and respond to the critics at the time who thought that it was pretentious rubbish. One has to remember, prior to these adverts, Guinness was an old man’s drink.

Finally, if you had asked anyone back then what kind of job Hauer’s character’s dress would have worked in, you would have heard creative director or an architect mentioned. So in essence you have the creative speaking directly to the target audience, bonding with them by alienating other audiences and having a dialogue as part of an ‘exclusive club’ who got it.

Links of the day | 在网上找到

British Facebook population hits 27 million – Brand Republic News or roughly two thirds of the online population

Here’s a Heatmap of WeChat Users Around the World – seems to be driven by Chinese communities overseas

Edelman – Paid Media — A Change of Heart – not terribly surprising

New-to-vinyl converts talk about the joys of playing LPs | The Audiophiliac – CNET News – interesting observations about ritual and really listening to music

December 2012 Social Media Report: Facebook Pages in the United Kingdom – Socialbakers – useful reference

How did Lenovo become the world’s biggest computer company? (Economist) – large home market giving it enough time and capital to invest

The new politics of the internet: Everything is connected | The Economist – really nice analysis of how web issues affect society and politics

Jargon watch: house poor

I first heard of the phrase house poor from a Korean friend who described it as when people spend half or more of their income on housing. A quick Google search showed that it was widespread phenomenon with a Forbes article describing half of American households as house poor.

More information

House Poor But Keeping Up With The Joneses – Forbes Online

 

Links of the day | 在网上找到

This Isn’t the Petition Response You’re Looking For | We the People – smart US government response to a petition to start construction on a Death Star in 2016

Flickr Photos Added to Yahoo! Image Search – I thought this was done 7 years ago?

Two supercomputers crunched the data and concluded high frequency trading has “little impact on our lives”

Nokia: Yes, we decrypt your HTTPS data, but don’t worry about it — Tech News and Analysis – but knowing that exists could encourage hackers to break Nokia so that they can sit in on the man-in-the-middle attack

EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change – it will be interesting to see what the EU comes up with

Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre | The Verge

Topspin’s Ian Rogers to Head Beats’ New Music Subscription Service – AllThingsD

Schiller: Despite popularity of cheap smartphones, they won’t be the future of Apple’s products – The Next Web

Future Internet Architectures Aim to Better Serve Billions of Tablets and Smartphones | MIT Technology Review – new ideas in network architecture

Panasonic halting LCD production to focus on OLED TV and 4K tablet – News – Trusted Reviews – all of those LCD plants could seem like a millstone for Samsung et al in a couple of years

Yahoo’s Mail And Search Traffic Drops – Business Insider – not surprised by the search numbers, the mail numbers are more alarming

CES: Sunnyvale chipmaker Invensense seeks to bring GPS indoors – San Jose Mercury News

China’s Sina Weibo Rolls Out Partial English Interface [UPDATE: Sina Confirms] – it is inconsistent, but promising development

A more complete picture of the iTunes economy | asymco

The Technium: Pain of the New – interesting review of high frame rate (HFR) film screenings and the initial consumer reaction to many pieces of technology

Apple slashes price on Thunderbolt cable, releases additional shorter model | 9to5Mac – interesting that this story ranked so highly in Techmeme despite CES

Tablets Will Overtake Laptops in 2013 – AllThingsD – in the same way that mainframes and workstations / mini-computers haven’t died out but become specialised