Month: January 2013
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Bosch brand
I mean’t to publish this a while ago but a lack of time got the better of me. Lucre‘s social media team were supporting Bosch UK in their positioning of Bosch is all around us.It got me thinking about what Bosch meant to me. Primarily the brand was about three things: While Bosch may have…
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Paid media + PR
Richard Edelman produced a very thoughtful post on the relationship between paid media and the practice of public relations. I recommend that you have a read of his post and have provided a link at the bottom. I personally thought that it was the wrong question for a number of reasons, in no particular order:…
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Lenovo + more news
Lenovo How did Lenovo become the world’s biggest computer company? (Economist) – large home market giving it enough time and capital to invest in products. Lenovo started off in 1984 as a television manufacturer called Legend. Lenovo then moved into making and selling PCs. In 1994, they managed to raise US$30 million. By 1999 Legend…