Month: June 2017
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Thinking about Marcel
Publicis Groupe announced two things in the past week that caught the attention of the industry: Withdrawing for 12 months from all promotional activity spend including the Cannes Lions awards A Groupe-wide 12-month digital transformation fronted by a personal assistant app You can’t look at either in isolation, they are both linked together. Why the…
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Cinema in China + more news
Cinema in China China’s total number of cinema screens now exceeds the US | Marketing Interactive – why Hollywood makes odd casting and big spectacle films. That also doesn’t mean that Hollywood is making the same revenue per screen either. Anecdotally, I heard of cinemas in China, running a ticket up as a local film…
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Global activation, local amplification
“Global activation local amplification” – four words that make a process sound easy. Yet it is amazing how many established successful multi-nationals struggle with this process. I was talking to friend the other week who talked about a project that they were asked to pitch for. A global multinational asked them to come and workshop…
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Interface design
Interface design This reflection on interface design has taken a while to write. When I started we were on the cusp of Apple’s Worldwide Developer Conference. If you’re interested in technology, but aren’t an Apple fan it still matters as it sets the agenda. Apple’s moves affect wearables, smartphones, tablets and OTT (over the top)…
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Tumblr + more news
Tumblr ‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out – this all sounded eerily familiar. I was at Yahoo! when it put together really interesting pieces of web 2.0 and social services. The piece on Tumblr was so reminiscent of Flickr, del.icio.us experience in many respects. Flickr was…
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Louis Vuitton personalisation + more things
Louis Vuitton Personalisation Louis Vuitton personalisation feature is really interesting. It brings NikeID magic to their retail experience. Customisation makes even more sense in a luxury context like the Louis Vuitton personalisation feature. I think that it will also impact secondhand sales – flair is much more of a personal decision, which will impact secondhand…
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True Names by Vernor Vinge
I was inspired to read True Names by a podcast. New York Times journalist John Markoff was interviewed by Kara Swisher on the Recode podcast in February and talked about reading science fiction to better understand how technology is likely to affect us. It’s actually a great piece of advice. Back in the day, large…
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Pornographers + more news
Pornographers and social search Can These Pornographers End ‘MILFs,’ ‘Teens,’ and ‘Thugs’? | The Nation – when I was working on social search and folksonomies at Yahoo! a decade ago, yet pornographers are now amongst the most active users of the technology. A few things about how the pornographers worlds have changed. At the centre…
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Explore something new
Explore something new in every brief: there is a huge tension that I see in the challenge facing FMCG (fast-moving consumer goods) marketers. On the one hand they have to continue innovating as their brand media spend slowly fragments across new channels in pursuit of consumers. Limits on the drive to explore something new Although…