Things that I am reading at the moment

Reading Time: 2 minutes

Out of Control by Kevin Kelly

Out of Control by Kevin Kelly

I have been a subscriber to the US edition of Wired magazine for longer than I care to remember. We’re living in a different time now and the future that Wired features isn’t as thrilling as it once was. Kevin Kelly was one of the founding editorial team and still contributes. He also helped found The WELL and The Whole Earth Catalog. I like to revisit his 2010 book What Technology Wants every so often and have decided to delve into his back catalogue. I can remember skim reading Out of Control the first time around. Its a great read now that I am going more slowly, but like New Rules for the New Economy it informs as much with what it got wrong as what it got right. Technological progress has a weird pattern of looping around on several attempts before becoming an everyday product, so the ideas may have new life yet.

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Sharp and Romaniuk

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands by Sharp and Romaniuk. Part 1 is more famous for the impact it has had in consumer marketing. I have been working on a business-to-business project and have been thumbing through this, but probably not as enthusiastically as I should do. That reflects more on me than the book.

To Kill The Truth by Sam Bourne

To Kill The Truth by Sam Bourne. I received a galley copy of this book, it’s my current leisure read. Historians are being killed and historical records destroyed in the combustible environment of white nationalists and the alt left. The book is very now and its engaged me so far.