Month: May 2020

  • #washtocare & things that caught my eye this week

    Dove #washtocare advert focusing on cleansing. We’re so used to seeing Dove and have a strong beauty and softness association. But it is challenged in landing a cleanliness message. At least in comparison to other bar soaps. The coronavirus offered an opportunity for them to re-emphasise the cleaning aspect of the product with #washtocare.

    https://youtu.be/ZjQM3ucVZhU

    One interesting aspect of this is that the ad doesn’t run to the 20+ seconds needed to comprehensively clean hands but a six-second format. Dove seem to have paired it with a paid influencer placement via a platform that pairs social media users with brands and gives the consumers a ‘challenge’ to complete. Unfortunately for a lot of the material, the Dove brand got lost in it, this post below was about the best one that I saw.

    https://www.instagram.com/p/CAcF1-PF9c6/?utm_source=ig_web_button_share_sheet

    I suspect so they can put the budget into landing and repeating the messaging. More FMCG related content here. #washtocare is more like a washout.

    Charlie Brooker’s Newswipe shows were only of interest to me for the Adam Curtis films that he featured in the shows. This film about the growth of paranoia in society seems to be very in tune with the current zeitgeist.

    Unlike many other magazines, Monocle does a good job of showing the ‘sausage factory’ of how their magazine is made. There is a huge amount of pride in the effort they go to get a quality product out the door. This isn’t just from a design and content point of view, but in the tactile magazine experience. I couldn’t think of any other publication that would do a feature film about why they were moving printing press, paper stock, design and content tweaks.

    Wired US would have a bit of editorial comment when they have banged it out of the park on design and typography – something that tragically hasn’t happened in years.

    All of these changes for Monocle’s print edition has happened in the midst of early coronavirus Europe. The design tweaks aren’t jarring for the experience, with just enough changes to keep things fresh.

    The change seemed to be partly driven by Brexit, but also an apparent desire to get a quality step change that they didn’t seem to think would be possible with UK printers. Tyler Brûlé’s comments on the German apprentice system, for instance, shows that taking back control won’t change the perception of relative quality in UK manufacturing versus Europe.

    Canvas8 tries to read the tea leaves on likely changes in consumer behaviour due to the coronavirus lock-in period. Tom Doctoroff was the guest speaker in this episode and wrote the great book ‘What Chinese Want‘ which I reviewed a number of years ago.

  • Cathay Pacific problems + more

    Cathay Pacific merger hits roadblock from aviation regulator: report | Hong Kong Business – this makes sense as the ‘other shoe dropping’ following last years resignation of Cathay Pacific CEO Rupert Hogg due to Chinese government pressure amidst the Hong Kong protest movement. This appears to be all about squeezing Hong Kong business to kowtow further to Beijing’s authoritarian Han ethno-nationalist agenda. It could be also softening up Cathay Pacific for a bargain basement takeover by one of the Chinese state airlines as a fuck you to the Swire taipans and long suffering Hong Kong retail shareholders, instead lining the pockets of some mainland princelings

    Samsung Chief Grilled over Succession Fiddle – The Chosun Ilbo (English Edition)each Samsung C&T stake was calculated as equal to just 0.35 Cheil Industries stakes in the merger, and prosecutors believe that Samsung intentionally inflated the value of Cheil Industries and understated the value of Samsung C&T, thereby causing damage to other shareholders. The second charge focuses on allegations of a W4.5-trillion accounting fraud involving Samsung Biologics, a key affiliate of Cheil Industries. Prosecutors suspect Samsung hid the debts of subsidiary Samsung Bioepis to inflate the value of Samsung Biologics – if the allegations are true the Lees were bilking retail and institutional investors about of many millions of dollars and the Korean government might stand to lose a substantial amount of inheritance tax. More on Samsung here

    YouTube deletes comments critical of China’s Communist Party – apparently due to a software ‘flaw’ – all of this is going to feed into the grist mill for tighter control and regulation of social platforms in the US and other western markets. If it had been a hack, it would have been impressive

    動森情報:【ANNA SUI加入《集合啦!動物森友會》!快搶2020年春夏季時裝!】 – 香港人遊香港 – fashion brand Anna Sui joins Animal Crossing including virtual versions of new seasons design. Overall the way that brands are using Animal Crossing reminds me a lot of work that I did back in the day with adidas when I was inhouse at Yahoo!. Branded clothing came to avatars. But with the amount of momentum behind Animal Crossing, I am expecting much more exciting developments. How could Nintendo monetise this better, without ruining gameplay?

    E-Commerce Channels Dominant but Physical Stores are Equally Important – Nielsen – interesting how its geographic factors like Singapore where retailing is very convenient. I had seen similar claims made about US food retailing as well

    New Research Spells Big Trouble For Movie Theatres | Brandwatch – ok you can query the validity of the data but its interesting

    The Rise of ‘Affordable Premium’ in Korea’s Smartphone Market | Counterpoint Research – my hypothesis is that utility has topped out for Korean consumers on smartphones. So long as it runs Instagram and the Kakao suite of messaging and payment apps its fine

    Facebook Executives Shut Down Efforts to Make the Site Less Divisive – WSJ – not terribly surprising (paywall)

    The Quietus | The Many Faces Of Housekeeping: How Wealth & Privilege Are Distorting Underground Music – depressing but not terribly surprising. Looking back, a lot of the biggest rock artists went to ‘good’ schools, Tony Colston-Hayter and hangers on at Sunrise or the second generation criminal oligarch money that funded well-educated scions ventures up North. 1990s super clubs having the money to buy out venues and keep them shut; or buying up all the ad inventory in scene magazines like Mixmag – access to capital and connections make this inevitable. Unfortunately Housekeeping’s stuff is pretty mediocre as well

    Rewatching *Dirty Harry* (no real spoilers) – Marginal REVOLUTIONas usual with San Francisco movies one can see the reach of NIMBY — the city doesn’t look much larger or busier today.  The subtext of the film is that law and order is collapsing, yet San Francisco was far cleaner back then and street harassment never is presented as a risk.  Even the red light district of 1971 seemed better kept than many of the nicer parts circa 2020 – reflecting the 1971 film, shot during the fallout of the summer of love

    Fatalism, Beliefs, and Behaviors During the COVID-19 Pandemicthree main empirical findings. First, individuals dramatically overestimate the infectiousness of COVID-19 relative to expert opinion. Second, providing people with expert information partially corrects their beliefs about the virus. Third, the more infectious people believe that COVID-19 is, the less willing they are to take social distancing measures, a finding we dub the “fatalism effect”. We estimate that small changes in people’s beliefs can generate billions of dollars in mortality benefits

  • Oldest working computer + more

    Fujitsu runs probably the world’s oldest working computer. I hear a lot of techies I respect like Grace Quek complain about the use of old languages like COBOL. Not even COBOL would run on the world’s oldest working computer. Lord only knows what they’d make of this electromechanical computer operated and maintained by Fujitsu. I love it, it reminds me of the community of tinkerers and engineers that have kept vintage trucks, tractors, trains and steam pumps alive. More over at the Asahi Shimbun here on the technician responsible for running the world’s oldest working computer.

    https://youtu.be/24LZzvZhLIk
    Via Fujitsu Japan

    Large format high resolution displays are changing our environment and effects that would even astonish Blade Runner’s Rick Deckard. The COEX atrium in Seoul has a stunning installation by d’strict. A wave rolls around the screen. It offers an idea of the future potential of digital experiences in the real world.

    Godspeed You Black Emperor is a 1976 16mm film following the adventures of a Japanese motorcycle gang, the Black Emperors. Groups like the Black Emperors went on to inspire Japanese streetwear designers like Neighborhood and WTAPS.

    https://youtu.be/DoB6jooN19Y

    Gilbert Shelton’s stoner comic series, The Fabulous Furry Freak Brothers is being adapted for television. Shelton satirised the establishment, drug culture and counterculture. Franklin, Freddy and Phineas are transported by the power of really far out weed from San Francisco in 1969, to the San Francisco of the present day.

    The San Francisco of Google and Facebook is unrecognisable as the former world centre of counterculture. Cannabis is now legal, feminism has evolved so much as to become bewildering. Extreme gentrification has destroyed the San Francisco that they know and loved.

    This pilot mini-episode has had a negative reaction, the wit isn’t as sharp as the books. But I am excited the brothers will be introduced to a new generation and hopefully inspire them to read the original books.

  • Space arms race + more things

    As Russia stalks US satellites, a space arms race may be heating up – Bulletin of the Atomic Scientists – interesting developments in space, some of the ideas are more akin to hacking than what most people might consider warfare. This new space arms race puts a different angle on the current China | US space race to Moon and beyond

    This Japanese Zoo is Using Stuffed Capybaras to Visualize Social Distancing | Colossal – really interesting (and cute) approach to social distancing by design

    China warns audit plans will drive companies from US exchanges | Financial Times – translation, will make it much harder for Chinese companies that are so inclined to pull the kind of stunts that Muddy Waters Research et al have consistency found them out on

    UK’s Harrods tests personal shopper services as retail stores remain closed – really interesting move, especially given the challenges that luxury brands have faced in providing a high quality luxury retail experience post-lockdown in China and other markets

    WePresent | After midnight, time and people move differently – Liam Wong’s images are stunning

    Netflix will start cancelling inactive members’ subscriptions | CNBC – interesting and counterintuitive move

    End of circulation wars: Sun and Times opt out of publishing ABC numbers | Campaign – guessing that the real numbers aren’t not flattering. They also realise that a very public massive drop in numbers would appear as social proof to readers that its ok to give up their subscriptions (paywall)

    Mediatel: Mediatel News: From Pong to a multi-billion dollar media channel advertisers can’t ignoreNow that gaming is mainstream and likely to show further explosive growth the big question remains – is it an advertising medium, effectively a new channel for brands to reach consumers? – Mediatel has an event to sell so I will hold judgement over their yes. I want hard data. More on gaming related content here

    How HBO took on the streaming wars | Financial Times – the big question here is around maintaining HBO quality and brand equity given the content hose required

    Surge in drive-in cinemas could signal phased return of live experiences | Campaign – I hear drive-in and immediately think of American Graffiti (paywall)

  • The OSS post

    I guess where I should start this post in OSS is by going back. This time 20 years ago, we were in a time of economic irrational exuberance so large as to be like a fairy tale in comparison to Brexit and the coronavirus.

    Irrational exuberance

    Everyone believed that the future was going to be rebuilding the catalogue shopping business online. Consumers would have a raft of choice.

    Japanese newsprint

    Advertisers were going to swap print and TV advertising for banner ads. Something that looked like small advertisements on the pages of newspapers at the time. Because of this, online display advertising was over-priced and everyone was happy.

    In order to do these businesses, you needed a lot of servers and a lot of software. If you had the money you bought really good software and servers from Silicon Valley. Companies like Sun Microsystems, Silicon Graphics or Digital Equipment Corporation. These all ran variants of the Unix operating system.

    If you were less fortunate you might be running on an Intel server running Windows NT, anything by IBM or repurposing a Mac from the design studio. The Mac made a surprisingly robust server solution mainly because the computer was so ‘dumb’. There wasn’t a lot that hackers could do to it at the time.

    True hackers

    People who were hackers in the truest sense realised that you didn’t have to pay for software to run on servers. If you knew where to go and had the right technical chops, you could have robust server software. You could end up paying good money to Microsoft and still need to use three times the amount of servers for a given load because Windows didn’t handle multiple threads as well. It couldn’t do as much ‘work’ as free software. You would get even more benefit if you were skilled enough to see how you could tweak it to meet your needs. Online communities also meant that you would find fellow travellers interested in similar tweaks and would collaborate with you.

    A classic example of this would be Hotmail. Hotmail was founded on NetBSD servers and it took years for Microsoft to migrate away from it due to performance and scaling issues with Microsoft’s own software.

    Yahoo! which used and contributed to various OSS projects including:

    • Debian Linux and later moved to an adapted version of Red Hat Linux
    • FreeBSD
    • PHP

    A peer of Yahoo!’s founders David Filo and Jerry Yang, decided to make hacking together servers and web services easier for businesses and technologists. The founder was called Larry Augustin and the company he founded was VA Linux. VA Linux built workstations and servers for websites. VA Linux is now most famous for the largest opening day price increase on the NASDAQ; but they made seem really great computers.

    For smaller businesses, a small start-up called Cobalt Networks came up with a relatively friendly server that could sit in the corner of an office called the Qube. This was popular in a number design offices as a file server and also ran numerous websites. As well as the cute form-factor, it made OSS more approachable for a lot of businesses and changed expectations about IT complexity.

    Cobalt Qube 2
    Cobalt Qube

    I was working on a mix of telecoms, enterprise and consumer technology clients. One of my clients . By the time I was working with VA Linux in April 2000, open source software (OSS) was a hot ticket. And both Cobalt Networks and VA Linux were at the forefront.

    At this time OSS, in particular the Linux operating system was endorsed by IBM with a $1 billion investment in the community. This helped adoption by other large business technology companies including Oracle, SAP and Sun Microsystems.

    IBM and Linux

    Suddenly it was OSS everywhere. My client Palm was trying to move its photo-smartphone operating system to Linux underpinnings.

    Where was Microsoft in all this?

    Its hard to explain to someone under 30 how dominant Microsoft was a business at the time. They were steadily working towards a goal outlined by Bill Gates and Paul Allen in the mid-1970s

    A computer on every desk, and in every home, running Microsoft software.

    Paul Allen and Bill Gates, 1974 – 1975

    Bill Gates wasn’t a cuddly billionaire who wanted to give the world toilets, but a dodgy looking technocrat who made Mark Zuckerberg seem human.

    https://youtu.be/-hRUAdi3g5g

    Microsoft had won the PC industry and was looking to extend itself into every aspect of business and home life. Microsoft injected investment into Apple at a time when the company was days away from bankruptcy. This made sense for a number of reasons:

    • The Apple Microsoft Office business was worth more than the investment into Apple
    • The deal allowed Microsoft to settle a number of patent disputes
    • It was a cheap distribution deal for the Microsoft Internet Explorer browser

    The disappearance of Apple would have had serious issues in terms of antitrust regulation in the US into Microsoft’s core Windows business.

    They’ve done a great job. They’re a company that’s done a great job. If you go back to 1997, when Steve came back, when they were almost bankrupt, we made an investment in Apple as part of settling a lawsuit. We, Microsoft made an investment. In a way, you could say it might have been the craziest thing we ever did. But, you know, they’ve taken the foundation of great innovation, some cash, and they’ve turned it into the most valuable company in the world.

    Former Microsoft executive Steve Ballmer on the Apple investment

    Back then Bill Gates was the Mark Zuckerberg or the Sergei Brin of his day and even he almost missed the importance of the world wide web and the internet. Gates was paranoid about the next thing coming along and sweeping all his success away.

    The internet represented one such threat.

    Gates is as fearful as he is feared, and these days he worries most about the Internet, Usenetand the World Wide Web, which threaten his software monopoly by shifting the nexus of control from stand-alone computers to the network that connects them. The Internet, by design, has no central operating system that Microsoft or anybody else can patent and license. And its libertarian culture is devoted to open—that is to say, nonproprietary—standards, none of which were set by Microsoft. Gates moved quickly this year to embrace the Net, although it sometimes seemed he was trying to wrap Microsoft’s long arms around it.

    Headliners: Bill Gates. – Time magazine. December 25, 1995

    OSS represented a second such threat. Microsoft’s sales of enterprise software for businesses and other organisations was a high margin business. OSS was a threat to that business. Back in 2001, I started working with colleagues at an agency who were asked to deposition OSS products and the the underlying legal agreement (the GPL).

    I was asked by my colleagues to write a briefing document of what OSS actually meant. It didn’t g0 down that well as it outlined the challenge of assailing an idea and a committed community. That didn’t stop our client Microsoft trying, mostly at the C-suite and policy level.

    The problem was that it didn’t offer a better alternative. And so we come forward 20 years: Microsoft: We Were on ‘The Wrong Side of History’ With Open Source – ExtremeTech which captures the highlights of Microsoft president Brad Smith talking at MIT a week ago.

    More information

    Yahoo: The Linux Company | ZDNet

    A Brief History of Search Advertising | Searchengineland

    MS Hotmail servers begin switch from FreeBSD to Win2k | The Register and Microsoft Hotmail still runs on U**x | The Register – this give you an idea of how critical and high-performing NetBSD is as an operating system.

    Barbarians led by Bill Gates by Jennifer Edstrom

    Report Flays Open-Source Licenses | Wired