Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Lost luggage & more things
Lost luggage Qantas chaos: outsourced baggage handler says one in 10 bags not making flights | Qantas | The Guardian – this lost luggage mess is emblematic of what is happening globally. Delta Airlines put on a dedicated flight to repatriate 1,000 pieces of lost luggage that had been left behind in in London Heathrow…
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Glossier + more things
Glossier What’s next for Glossier as founder Emily Weiss steps down after eight years | Vogue Business – Glossier is famous for popularising millennial pink in its stores, its zip-lock bubble pouch and for pioneering everyday beauty in an industry obsessed with perfection. However, signs of internal shifts began earlier this year when the beauty…
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Davis Polk Asia + more things
Davis Polk Asia Davis Polk Asia chair withdraws from Hong Kong security law forum | Financial Times – Guessing that Davis Polk Asia didn’t do a thorough opportunity cost analysis before agreeing to participate in the Hong Kong National Security Law Forum. An alternative hypothesis that I have heard about Davis Polk Asia could be…
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Genesis luxury car brand
In the space of a few decades Hyundai Motors have gone from building cars based on western and Japanese car manufacturers to having its own luxury marque: Genesis, that challenges Lexus and Mercedes-Benz. Genesis origins The Hyundai Grandeur was an executive saloon that they started making in 1986. It was basically a rebadged version of…
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Female voices impact + more news
Pinay female voices power The Philippines’ secret weapon against Chinese incursions | The Economist – having women radio operators seem to be more successful and less likely to rise tensions, seems to be down to training and the nature of female voices. It reminded me of how early HCI experiments by DARPA found that jet…
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Life Bread & other things this week
Life Bread homage by craft beer brand Life Bread is a brand icon. For Hong Kongers the blue or red checked wrappers mean western style bread. Life Bread is as Hong Kong as the Lion Rock – a granite peak that overlooks the city. Life Bread became an emotive icon used in the 2019 Hong…
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A message from the future & things from last week
Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at…
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PostScript + more things
PostScript Adobe is dropping PostScript Type 1 font support. Be prepared for the change – huge move, given the amount of time that PostScript had been at the centre of design and print. There must be brands out there still using Type 1 fonts for standard print design work that haven’t changed style in 30…
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Japanese insights & things that made my day this week
Japanese insights Creative Culture ran a roundtable that provided with Japanese insights across brands and consumers. Well worth a watch. Key outtakes Kawaii or cute occurs in areas that you wouldn’t expect it. From Hello Kitty airlines and maternity wards to Miffy being used to sell mortgage services. Imagine 2060, more than 40% of Japan’s…