FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.
Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.
They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.
The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.
I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.
Huamei Qiu is now an intellectual property lawyer based in Germany. Three years ago she featured in a New York Times documentary about the pressures on Chinese women to marry. She comes across in the film as bright, smart and engaging. She’s pretty in a girl-next-door kind of way with a flattering pixie haircut and definitely someone’s potential partner in a marriage rather than merely a trophy wife.
She has followed the party’s advice to build a good future for herself. As woman in China, she should be a hot commodity relatively speaking in the dating pool. As we see Huamei Qiu face a match maker; you realise that something is very rotten in the Chinese dating market. What Ms Qiu is looking for isn’t that much. Someone who is respectful, educated and ambitious. What I thought would have been hygiene factors? Instead, Huamei Qiu is told, her time is running out and she needs to settle fast.
China has more men than women in the marriage market, which should mean they would have to compete harder if you think about it as an economic model. Instead Huamei Qiu existed in a Kaftaesque world. I know about the government policy about leftover women, but this just left me feeling angry and frustrated on her behalf.
Beauty
The Class Politics of Instagram Face – Tablet Magazine – by approaching universality, Instagram Face actually secured its role as an instrument of class distinction—a mark of a certain kind of woman. The women who don’t mind looking like others, or the conspicuousness of the work they’ve had done. Those who think otherwise just haven’t spent enough time with them in real life. Instagram Face goes with implants, middle-aged dates and nails too long to pick up the check. Batting false eyelashes, there in the restaurant it orders for dinner all the food groups of nouveau riche Dubai: caviar, truffle, fillers, foie gras, Botox, bottle service, bodycon silhouettes. The look, in that restaurant and everywhere, has reached a definite status. It’s the girlfriend, not the wife
What party control means in China | The Economist – The workings of Chinese power are not easy for outsiders to follow. Visitors to some official buildings, for example, are greeted by two vertical signboards, one bearing black characters, the other red. The black-lettered sign denotes a government department. Red characters signal an organ of the Communist Party. In bureaucratic slang this is known as “party and government on one shoulder-pole”. Sometimes the two offices oversee the same policy area, and employ some of the same officials. They are not equally transparent. Especially when meeting foreigners, officials may present name cards bearing government titles but stay quiet about party positions which may or may not outrank their state jobs. Many party branches are not publicly marked at all. It is a good moment to remember this quirk of Chinese governance. The annual session of the National People’s Congress (npc), the country’s largely ceremonial legislature, is under way from March 5th to 13th. This year’s npc meeting comes after a big party congress last October. At that gathering China’s supreme leader, President Xi Jinping, secured a norm-trampling third term
Google – Headless chicken pt. II – Radio Free Mobile – this reminds me of Yahoo! in the mid-2000s, when I worked there. Its size and prior success ensnares it. Projects are likely being started and closed rapidly. It is struggling to meaningfully redefine itself and regain its agility
Studying Ukraine war, China’s military minds fret over US missiles, Starlink | Reuters – the Ukrainian conflict had provided impetus to long-standing efforts by China’s military scientists to develop cyber-warfare models and find ways of better protecting armour from modern Western weapons. “Starlink is really something new for them to worry about; the military application of advanced civilian technology that they can’t easily replicate,” Koh said. Beyond technology, Koh said he was not surprised that Ukrainian special forces operations inside Russia were being studied by China, which, like Russia, moves troops and weapons by rail, making them vulnerable to sabotage.
Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore government.
The idea was the sneakers would be made into playground surfaces. Reuters seems to have stopped investigating the story of Dow recycling shoes, but I was left with more questions about Dow recycling than answers from the Reuters report:
Were some of the shoes more distressed than others?
Do Reuters know what happens to unwearable sneakers that enter the Dow recycling process?
Is it more ethical to sell on lightly used shoes as affordable footwear to Indonesians or recycle them regardless? Reuters doesn’t have an answer to this issue
UK struggles with transition to manufacturing electric cars | Financial Times – foreign carmakers’ core concern is that Britain’s reputation as a stable and pragmatic place in which to manufacture vehicles has been shattered, initially by the 2016 Brexit vote, and more recently by last year’s political turmoil at Westminster. “They are asking whether the UK is a stable partner,” said one person close to the Japanese companies. – Brixiteer economic expert Patrick Minford openly discussed the demise of the car manufacturing industry
Women and ethnic minorities overrepresented in advertising industry, finds report – Women and ethnic minorities are now overrepresented in the UK advertising industry following a decades-long push to improve diversity, according to a new survey. A 2022 census found that an estimated 55pc of employees in the sector were women, compared to 45pc who were men. That was after the number of women increased from an estimated 11,600 to 14,400, an increase of 24pc, the Institute of Practitioners in Advertising (IPA) said. At the same time, the proportion of non-white employees increased by almost one third to 24pc, compared to 18pc a year earlier. Women made up 51pc of the population in England and Wales in 2021, according to the Office for National Statistics, while non-white ethnic groups comprised about 18pc. In London, where most of the UK’s advertising industry is concentrated, non-white ethnic groups represent roughly 46pc of the population. The IPA said there was more work to do on diversity, as women still only get just over one third of executive jobs in the ad industry, while non-white individuals only occupy 11pc of roles. – Daily Telegraph on how it feels that ‘woke’ addend risks becoming ‘out of touch’ with the British public, but doesn’t manage to make its argument very well.
Walt Disney vs Ron DeSantis: who really won the ‘Don’t Say Gay’ dust-up? | Financial Times – Instead of candidates with backgrounds in economic development or tourism, he packed the board with political allies. Two of them are leading lights in the culture wars that have helped DeSantis build a national profile ahead of a presumed run for the 2024 Republican presidential nomination. Among them is Bridget Ziegler, co-founder of the conservative Moms for Liberty group and a champion of Florida’s Parental Rights in Education law, dubbed “Don’t Say Gay” – Disneyland Florida is pretty screwed
Political theorist and author Francis Fukuyama wrote one of the mis-understood books of the late 20th century. The End of History (And The Last Man) was written in 1989 and the title and Francis Fukuyama have been misquoted endlessly since.
At the 2020 Munich Security Conference Francis Fukuyama gave a talk about the book and what it actually meant from his perspective.
This one on tribalism on and populism is also very interesting.
Business
Great video on the history of HNA, which went under a mountain of debt and was unwound by the Chinese government.
HNA started off as Hainan Airlines before expanding internationally and across sectors.
Wokeness as mainline orthodoxy – Noahpinion – Musa al-Gharbi has a recent article with quite a bit of data showing that journalistic and academic attention to the topics of diversity, bias, privilege, and so on seems to have peaked, while “cancel culture” incidents have decreased on campuses and in corporations, and political opinions on various social issues have moderated a bit. Anecdotally, corporate interest in DEI seems to be waning as well. Other observers like Tyler Cowen have noticed the trend.
Luxury
Survey Finds Japanese People’s Dream Car Is a Lexus | Nippon.com – bad news for Mercedes & BMW. This isn’t about Japanese nationalism as Mercedes and BMW have enjoyed healthy sales in the country in the past. Much of this is about the massification of these brands and the decline in quality in comparison to the single-mindedness of Lexus engineers.
Marketing
The Drum | How Nestlé Is Using AI To Set Creative Rules For Its 15,000 Marketers – In 2021, Nestlé started to put all its creative through an AI platform that would rank ads based on their suitability to different online platforms and pull out the key elements that are required for maximum ROI. That process created a set of ’rules’ for successful campaigns and early tests generated transformational results, finding that ads that meet the new creative requirements generate a significantly higher return on ad spend. Now, Nestlé’s 15,000 marketers across 2,000 brands in 200 territories have to test the ads in the machine learning platform prior to rolling a campaign out – my biggest concern is that this becomes reductive in terms of creativity and self reinforcing rather than facilitating the picking of true winners. Secondly, I could see it over-indexing on brand activation rather than brand building spend and ultimately destroy value
Pink Floyd released their seminal album The Dark Side of The Moon in 1973. The album went on to be very influential in the decades to come. I first heard of the album in primary school, Mr Garrett talked about seeing Pink Floyd perform The Dark Side Of The Moon – Live At Wembley. I am not sure if he actually went to the concert or saw the film of it.
He was considered our coolest teacher with tales of swimming across the Suez Canal and having a dark green down belay jacket as a winter coat. This was before technical wear became mainstream.
Anyway back to The Dark Side of the Moon. It influenced so many different genres of music and subcultures. It was a popular soundtrack for relaxing at home and beloved even my the mod revivalists that I knew.
The reality was the the psychedelic aspects of the 1960s and 1970s had large scale youth appeal well into the late 1990s.
The voice recordings and ambient noise influenced sampling culture, though Pink Floyd wasn’t always happy about it. The alarm clock sound on Time was sampled by The Prodigy and Bomb The Bass were declined permission to use a sample from Money on a track dropped from their second album Unknown Territory.
Ambient rooms in clubs would see The Dark Side of the Moon and later Wish You Were Here albums played regularly. To celebrate the 50th anniversary, Pink Floyd launched an animation competition.
Generative AI was one of the go to techniques that artists went to in order to match the cosmic nature of the music. Some of the videos are beautiful to watch.
Concern about Christian Japanese
Fervent religious belief in Japan has led to two tragedies in modern Japan. The assassination of former prime minister Shinzo Abe associated with anger at the Unification church and the Tokyo subway attack with Sarin in 1995 by the Aum Shinrikyo sect.
Devout Christians are a small but visible community in Japan and many Japanese are uncomfortable around them due to these incidents. This leads to children becoming socially isolated in school and friends pulling away in adult life.
Yellow Magic Orchestra
Japan’s Yellow Magic Orchestra (YMO) get a documentary that highlights the importance to popular music production.
Condor
Condor was British Railways attempt at containerisation, before the popularity of intermodal containerisation. It makes interesting viewing. It would be great if the UK and Ireland could take a similarly enlightened approach to integrated logistics now.
SKYN Japan
Skyn presents undressing softness – the latest brand film and campaign was released in Japan for Valentine’s Day. I was struck by how it about brings out empathy. The performing couples are nervous. They didn’t know what they’ll be asked to do next and they have to do it in public. This becomes even more obivous for the thousands who saw the film on an OOH digital billboard at Shibuya station. It comes across more sweet and loving, than erotic or sexual, which is different for the category.
Whiskas
Whiskas finding the purr in every cat is a really interesting and smart proposition. I love the way AMV BBDO did the creative around this proposition.
Patriotic Alternative wasn’t a name familiar to me when I first heard about them instigating a riot in Liverpool on Saturday night. It doesn’t take that much to create a ruckus in some of the poorer areas of Liverpool.
I wasn’t particularly surprised by the burnt out police van; it sounds like a Merseyside Saturday night that went a bit out of control. That’s as Liverpudlian as a fried breakfast served in a ‘bin lid’ – a large white bun or bap large enough to contain bacon, sausage, a fried egg or two and brown sauce.
But there were aspects that did surprise me and all signs point to Patriotic Alternative. It’s a multi-cultural city, everyone has relatives abroad whether its extended Irish family, West Indians or deep connections within the Chinese diaspora. Which is why I was surprised that Patriotic Alternative managed to stir up so much trouble against an asylum hotel in the Knowsley area of Liverpool.
The city does have a certain degree of prejudice; primarily sectarianism. Its one of the few areas in England that has a marching season rather like Northern Ireland with an Orange Order parade held annual in Southport back when I lived up there. But Knowsley was something else. Patriotic Alternative managed to do something that I never thought was possible in cities like Liverpool or Bristol.
So reading about the event and the role of Patriotic Alternative in Dazed was an eye opener. It portrayed a city that I no longer recognised. Patriotic Alternative apparently organised the protest on a Telegram channel. What Dazed claim happened is that mainstream political statements and mainstream media coverage created an environment ripe for trouble makers like Patriotic Alternative.
According to Hope Not Hate, Patriotic Alternative shared members with prescribed far right organisation National Action. For an organisation that has a couple of hundred core members Patriotic Alternative has an outsized footprint. This footprint seems to be driven by the Patriotic Alternative Telegram channel with some 5,000 followers
Consumers in the 1970s on the changing nature of growing old, unfortunately attitudes and biases haven’t improved in the last 50 years.
Economics
US chip packaging firm Amkor closes its Shanghai plant for a week amid global market downturn | South China Morning Post – this is signalling a recession, as was AP shipments to Chinese smartphone brands stay in decline in 1Q23, says DIGITIMES Research – Fourth-quarter 2022 smartphone application processor (AP) shipments to China-based smartphone vendors amounted to 137 million units, plunging 24% from the prior quarter and 20.3% from the prior year, and will continue to experience a double-digit decline in the first quarter of 2023, according to figures from DIGITIMES Research’s latest report covering smartphone AP shipments. Because of shrinking demand and high smartphone inventory at the channel in both China and emerging markets, AP shipments to China-based smartphone vendors had already experienced on-year declines for five consecutive quarters
How China Fell In Love With Cheap Wine | Sixth Tone – reminds me of my time working on the Bordeaux wine marketing board as an account at the agency I worked for in Hong Kong. The work was focused on mainland China and promoted Bordeaux as a lifestyle brand for wine consumption rather than just gift giving
Massachusetts Democratic organ donation proposal sounds like prisoner organ harvesting. | Slate – Democratic state representatives Carlos González and Judith García introduced legislation that would allow incarcerated people to go home early—if they “donated” their organs. Specifically, the bill would “allow eligible incarcerated individuals to gain not less than 60 and not more than 365-day reduction in the length of their committed sentence” if they “donated bone marrow or organ(s).” Gonzalez argued that the bill was a step towards advancing racial equity in health care and making it easier for people of color to obtain transplants.
Hong Kong
The Hong Kong government must break its habit of relying on property developers | South China Morning Post – the article itself isn’t that interesting, but the author is. Regina Ip would be what the conservative party in the UK would call a big beast. She is a former minister level politician in the pro-China camp. Add to this the fact that despite mainland Chinese companies now outnumber local and foreign firms in Hong Kong and the economy is in decline. I expect Ip’s op-ed to be the tip of an iceberg of a shift in economic drivers that will occur sometime after John Lee leaves office. The clock is ticking on the big five families to diversify their wealth out of Hong Kong and China, following Jardines example to go into Indonesia might be a prudent start
Hong Kong reopens with post-Covid charm offensive | Financial Times – Johannes Hack, president of Hong Kong’s German Chamber of Commerce, who sits on a new task force to promote the city, said a “long-haul” effort to change business perceptions would have to go beyond plane ticket giveaways. “If you have relocated corporate functions to another place, half a year later you are probably not going to reverse the whole thing,” he said. “People who have moved to Singapore with their teen kids, there is no way they are going to do that again . . . They are not going to come back.” – feeds into the ‘its just another city in China now’ narrative
UK universities starting to lose allure for Chinese | News | The Times – well that’s screwed the Ponzi scheme that universities have engaged in via over-priced student accommodation real estate investments for reasons that aren’t exactly clear given their ownership structure and charters
Japanese fashion magazine Popteen ends physical version, switches to web installments instead – move to online only and moving away from monthly updates. Popteen ended its physical publishing as of February 1, 2023, with the February 2023 edition (released on December 28, 2022) being its last. web-based articles will be released on the first and the 15th of every month, known as “Popteen media”, and full editions of the fashion magazine will be updated a few times annually. The main reason for switching to the web edition was to make the magazine more accessible to middle and high-school students, who may not receive an allowance or be able to work part-time to afford physical copies of Popteen
Great video on microchip counterfeiting and recycling. The Japanese are doing some of the best work authenticating chips. Also if its bad for US defence contractors, just imagine how bad it will be for the sanctioned Russian defence sector.
Seeing for the Sightless – Luo, 26, suffers from congenital cataracts and is pursuing a degree in acupuncture and massage therapy at a college in Beijing. He needs help on the scales as there is no voice assistant function at the training center. On a mobile app called Be My Eyes (BME), he sends out a video call. Pointing his phone camera at the scales, he asks, “Hello, can you read the number for me, please?” A volunteer on the other end tells him, “91 kg.” Luo says thanks and hangs up. Usually, these exchanges only last a few seconds. Being tech savvy, Luo wrote a program back in high school to help the visually impaired memorize English vocabulary, something he himself struggled with. The app would randomly pick a word from a list he composed and he would spell it out after hearing the word. BME, developed by Hans Jørgen Wiberg, a visually impaired man from Denmark, drew Luo’s attention as soon as the Android version was available in China in 2017. Currently, there are 445,000 visually impaired users from all over the world and more than six million volunteers on BME.
Style
Adidas Tumbles as Losses From Its Kanye West Venture Pile Up – The New York Times – interesting how badly Ivy Park is doing and this on their business in China: Adidas in China: a brand seeking its redemption – In the second half of 2022, Adidas CEO Kasper Rorsted estimated losses of revenue of more than 35% in the Chinese market. He declared that such a violent drop was caused by some mistakes. For instance, the struggle of keeping up with the local brands, the failed recovery after the zero-covid policy, and the scandal of Xinjiang cotton.After the winter Olympics, the trend of Guochao, or the “national trend”, started to develop. More young Chinese consumers prefer buying local brands rather than western sportswear brands. In August 2022, the local firm, Anta, overtook Nike and became the biggest sportswear brand in China with a revenue of more than USD3.79 billion. Li-Ning, another Chinese firm, also registered revenue of USD1.76 billion against Adidas’ USD1.72 billion, pushing the German brand out of the podium. The zero-Covid policy has been a big problem for Adidas. In 2022, the company had to deal with closed shops and rising costs. In particular, the general lockdown which paralyzed China for the last few years resulted in the desegregation of the complex system of supply chains built up by the German brand. The disrupted supply chains cost Adidas a loss of USD427 million in the first quarter of 2022.
SMIC expects 10-12% revenue drop in 1Q23 | DigiTimes – China-based pure-play foundry Semiconductor Manufacturing International (SMIC) expects to post a revenue decline of 10-12% sequentially in the first quarter of 2023, with gross margin falling further to 19-21%.
MotherDuck: Big Data is Dead – Jordan Tigani spent ten years working on Google BigQuery, during which time he was surprised to learn that the median data storage size for regular customers was much less than 100GB. In this piece he argues that genuine Big Data solutions are relevant to a tiny fraction of companies, and there’s way more value in solving problems for everyone else. I’ve been talking about Datasette as a tool for solving “small data” problems for a while
