FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.
Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.
They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.
The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.
I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.
Redefine Meat are a brand that is competing in the meat alternative space from Beyond Meat to Quorn. Redefine Meat is plant based and has support of chef Marco Pierre White. The premise of the ad addresses a thorny question in a humorous way. What happens to the herds of livestock who would be no longer needed, if the world became a vegan utopia? Their solution is the cow repurposing institute – a job training centre for cattle. Of course, the likely solution will be much less vegan friendly.
The trailing edge chip shortage
Asianometry goes into the shortage of trailing edge process manufactured processors. These produce chips with a low cost per unit as the capital costs of the chips were covered years ago. Older foundries are running at very high utilisation rates. There is a problem trying to get hold of older equipment. Interesting point mentioned that MEMS are in particular demand due to the Ukraine invasion.
Skinner on Machiavelli
Niccolò di Bernardo dei Machiavelli is so well known his family name became a noun and and adjective to describe someone who was cunning. The Prince – his book on governance is cited by far more people than have actually read it. I liked this talk by historian Quentin Skinner on the man and his work. Skinner is from the Cambridge school of historians that seeks to contextualise the environment of historical figures (and so better understand their actions).
McDonalds goes ambient
This seems to be an ad that was commissioned for a Spanish speaking market, but I suspect that it might be a student piece of work. The craft is stunning. Given that McDonalds has worked hard to point out that its food is made from ‘real’ ingredients, this ad might be counterproductive – hence the reason why I think it might be a student project. It promotes McDonald’s range of McMuffin breakfast sandwiches.
Transforming logos for Pride has lost brand impact | Marketing Week – When the mass market starts arguing over who gets the specially altered distinctive asset for the month, it’s probably time to retire the whole code-playing business forever. Monkeys cannot run the zoo – especially the zoo’s Special Surprise Tricks Unit, which designs things to influence the monkeys without them knowing anything about it. Pride month clashed with the platinum jubilee. Brands got involved with the platinum jubilee celebrations as planning got under way by local councils and British embassies by mid-May. The platinum jubilee allowed brands to reach a wider swathe of consumers than would otherwise be the case and increase their relevance to consumers lives. Celebration of pride month was seen as brands ‘deprioritising’ the platinum jubilee on one side, while platinum jubilee critics were seen as been prejudiced in nature. What struck me was the quiet of the voices in the middle ground of the Pride – platinum jubilee dispute. Perhaps its better for brands to stay out?
The West’s Struggle for Mental Health – WSJ – American psychiatrists have been studying rates of functional mental illness, such as depressive disorders and schizophrenia, since the 1840s. These studies show that the ratio of those suffering from such diseases to the mentally healthy population has been consistently rising. Ten years ago, based on the annual Healthy Minds study of college students, 1 in 5 college students was dealing with mental illness. – and depression has surged 135 percent over an 18 year period. The finding are that “The more a society is dedicated to the value of equality and the more choices it offers for individual self-determination, the higher its rates of functional mental illness.”
☕️ Candy in your coffee – this seems to be an extension of the ‘sweet flavours’ available historically from the likes of Dunkin Donuts and other coffee outlets
National security law: can Hongkongers still hold June 4 commemorative events marking anniversary of Tiananmen Square crackdown? | South China Morning Post – political scholar Steve Tsang, director of the University of London’s School of Oriental and African Studies, also said the security law was intended to ensure activities that were deemed unpatriotic could not take place in Hong Kong. “It has been enforced in a way to secure an intimidation effect,” he said. “Unless someone or members of a civil society organisation are prepared to be charged and jailed … they will not hold a public event of any sort.” Lau Siu-kai, vice-president of the semi-official Chinese Association of Hong Kong and Macau Studies, said a large vigil commemorating June 4 might be seen as an act that undermined China’s sovereignty and therefore was not worth the risk. Asked what kinds of June 4 events might be allowed in the future, the pro-Beijing scholar said: “Some implicit actions, in private, and in small groups, should be fine under the current political atmosphere.” Simon Young Ngai-man, associate dean of research at HKU’s law faculty, said the question centred on whether such acts signalled “seditious intent”, which might risk violating the Crimes Ordinance – an offence punishable by up to two years in prison for first-time offenders. “Note that intending to promote feelings of ill will and enmity between different classes of the population is also a seditious intent,” he said. “The precise meaning of ‘exciting disaffection’ is unclear. Does it cover any kind of criticism of the Chinese and Hong Kong governments?”
Diabetes drug leads to notable weight loss in people with obesity – study | The Guardian – interesting article that touches on multiple aspects of obesity as a chronic condition. The biggest issue is that government’s aren’t looking to treat it as the chronic condition related to an an endocrine system imbalance that it is. I worked on a rival drug to the one mentioned, which is being promoted in the US and other countries at the moment
An Oxford case study explains why SpaceX is more efficient than NASA — Space Business — Quartz – Planners behind projects that attempt to achieve a massive gain in a single leap, they posit, enmesh themselves in psychological patterns that lead to failure. They delude themselves in thinking the actual costs of the project will be much less than expected, because if the real costs were known, the projects would never be attempted. Platforms, on the other hand, grow incrementally. These aren’t just digital constructions but real world activities that share several characteristics: Repeatability, extendability, the ability to absorb new knowledge and adapt to new situations.
Microsoft Azure cross-tenant cloud security flaws concerning – Protocol – “It’s concerning. And it is a pattern,” said Rich Mogull, CEO at independent security research firm Securosis and a longtime security industry analyst. “And so the question is: Do we believe that that’s because they’re under greater scrutiny? Or is it that they have more problems? It might be a little bit of both.” At cloud security firm Orca Security, whose researchers have found two of the cross-tenant vulnerabilities in Azure services, the issues strongly suggest that Azure is not withstanding the pressure applied by researchers to the same degree as AWS and Google Cloud, according to Orca CTO Yoav Alon. – the more things change, the more they stay the same
Deadly secret: Electronic warfare shapes Russia-Ukraine war | AP News – Russian jamming of GPS receivers on drones that Ukraine uses to locate the enemy and direct artillery fire is particularly intense “on the line of contact,” he said. Ukraine has scored some successes in countering Russia’s electronic warfare efforts. It has captured important pieces of hardware — a significant intelligence coup — and destroyed at least two multi-vehicle mobile electronic warfare units.
A primary metaverse leader is leaving Microsoft at the wrong time — Quartz – Kipman’s exit came as a surprise to some AR industry insiders. Kipman has been the leading evangelist for Microsoft’s immersive computing efforts since the launch of the HoloLens AR headset in 2015, which he helped develop. In addition to the HoloLens, Microsoft offers its bleeding-edge Azure Kinect spatial computing depth camera, which captures and tracks 3D objects. The company has also developed Microsoft Mesh for shared AR interactions, supports a wide array of VR headsets via its Windows Mixed Reality platform, and boasts one of the most popular VR communities in AltspaceVR. Quietly, Microsoft has become the biggest name in the metaverse next to Meta, largely due to its focus on business enterprise users. But now that Microsoft is losing its immersive computing champion, where does the company’s metaverse path lead? And why is Kipman leaving at such a crucial moment?
What’s next for Glossier as founder Emily Weiss steps down after eight years | Vogue Business – Glossier is famous for popularising millennial pink in its stores, its zip-lock bubble pouch and for pioneering everyday beauty in an industry obsessed with perfection. However, signs of internal shifts began earlier this year when the beauty brand laid off nearly one-third of its staff, according to an internal email obtained by Modern Retail. It also enlisted the singer and Gen Z favourite Olivia Rodrigo to promote the brand in April, after years of relying on its own community. There have been other bumps in the road. Two years ago the sub-brand Glossier Play closed, and the brand was also called out by former store employees who made allegations about racist behaviour and a toxic work culture. Glossier publicly apologised. – for many marketers in the beauty and personal care space Glossier was the poster child of a ‘new way’ of brand building. It looks as if it wasn’t the new way at all and its had to pivot to more conventional means.
Glossier is moving from scrappy start-up to a mainstream beauty brand. Will Weiss stepping back mean that Glossier will be up for sale?
Consumer behaviour
How Labour lost the Indian vote in the local elections – New Statesman – new Indian immigrants have more in common with Rishi Sunak than with the 1970s East Africans. Born to a wealthy, upper-caste Hindu family, this immigrant is likely to have attended one of India’s most prestigious private schools, aspiring to attend an Ivy League university. They were raised by domestic help who cooked and cleaned for them. Sunak embodies the Indian upper middle class. He understands the new wealthy India. Hell, he’s a card-carrying member of the new wealthy India: the Stanford educated son-in-law of one of the biggest Indian tech families, born to middle-class Indian doctors. This means that when Labour draws attention to Sunak’s elitist background, it makes him more appealing to both Indian demographics. He achieved the social mobility the 20th-century immigrants hoped for for their children, and he is a member of the family that encapsulates the new elite India
Economics
All the reasons why so many near-retirees are going back to work — Quartz – the pandemic may have been an even bigger setback to this age group than the current data suggests. There may be many older workers who want to return to work right now and are facing well-established obstacles, such as age discrimination, that make it much harder for an older employee to be rehired after leaving or losing a job, Davis suggests. Going back to work after retirement? It’s complicated. The data also don’t indicate how many of the people who went back to work would have preferred to retire, but couldn’t—a sign that the system could be failing them
Is British science aiding and abetting the Chinese human organ trade? – Last month, for example, a government bill was passed banning British citizens from travelling overseas to purchase an organ. Accompanying this awareness is a growing unease in western academia. Eminent medics are starting to look back uncomfortably on decades of “constructive engagement” with the Chinese medical establishment – those all-expenses-paid trips to lecture budding surgeons, and the profitable arrangements to train batches of them in the west. Meanwhile editors of academic journals are scouring their back issues for too-good-to-be-true studies on organ transplants, that may have arisen from experimentation on human guinea pigs in places such as Xinjiang. In October last year a world-renowned Australian transplant doctor, Professor Russell Strong, called on all Chinese surgeons to be banned from western hospitals to prevent them using the skills they pick up there in the organ harvesting market. Now, a leading human rights body has warned medical equipment manufacturers – among others – that they might be prosecuted if their kit is found to be used in the illegal Chinese trade. – this is going to expand areas of decoupling
Unilever’s Samir Singh: Sustainability shouldn’t burden consumers with guilt or expense | Campaign Asia – existential threats to the personal care business wouldn’t just come from being innovation laggards, but could also come from feisty D2C brands or strong local rivals eating into market share. Here, Singh is more concerned about one over the other. “Despite the noise, D2C brands have made no impact on market share charts in the personal care business,” he contends. “You will hear a lot about them for the first six months to a year, (then) they will peak and then in two or three years, they tend to disappear.” Instead, it is strong homegrown local brands that worry Singh more. He points out that across categories ranging from deodorants to skin care and across markets ranging from India to Indonesia, Unilever has felt local threats to its storied global brands. These brands have been able to compete on price, innovation, distribution and brand recall. “While we have been winning with our global names, these local brands have taken market share from us previously,” he admits. – this looks like headstone for the DTC CPG boom, other comments about sustainability are interesting as well
Chanel profits skyrocket 171% on price hikes, Americas gains | Vogue Business – Chanel famously increased the prices of its iconic handbags last year (the small Classic Flap bag rose by an average 21 per cent in 2020 and a further 30 per cent in 2021, according to Jefferies analyst Flavio Cereda) and said a twice-year price adjustment is the norm for the brand. Price increases “depend on product categories and countries because it depends if the currency in one country has moved in a direction. There is not a single pricing decision which has been made in January. Usually, we revise, we adjust prices when we have to, twice a year.”
Joint Venture Between High-Tech Rheinmetall AG and DEMALOG, Germany’s Biggest Biometrics Company – Soldier Systems Daily – The strategic objective is to integrate biometric technology, artificial intelligence software, and digitization solutions in three different areas: driver monitoring, security, and industry. For Rheinmetall, the joint venture marks an important step in the transformation to digitization technology and expanding into driver monitoring solutions. Furthermore, the new joint venture enhances the Düsseldorf-based technology group’s future-oriented diversification into biometrics applications geared to the security sector and industry. The move also adds to its existing digitization and software expertise. Importantly, the partnership reinforces Rheinmetall’s capabilities in five strategic technology clusters: automation, sensors, digitization, alternative mobility, and artificial intelligence
Virtual clubbing points to future profits from the metaverse | FT – Hybe, the agency behind K-pop band BTS, was hit by a 98 per cent plunge in sales from its core live concert business in 2020 as tours were cancelled. But total annual revenues and operating profit still rose over a third, as it was quick to offer VR concerts and content. With such digital content repurposed at a fraction of the cost of live shows, operating margins rose to nearly a fifth higher than pre-pandemic levels. CJ ENM, which started using the latest VR and augmented reality technology for its virtual concerts in 2020, has also enjoyed a boost to content sales. These have since risen steadily, more than doubling in the latest quarter, as did operating profits from its music division. For Sony, sales from its music segment rose a fifth in the year to March
Making the metaverse – Smart2.0 – its odd, or disingenuous the way Meta is outlining an open metaverse rather than a walled garden, rather like a turkey voting for Christmas
Will supply chain technology facilitate problematic global supply chain management?
Investors Are Piling Into Supply-Chain Technology – WSJ – Newly minted unicorns, or companies that exceed $1 billion valuations, in the logistics sector in 2021 include e-commerce fulfillment specialist ShipBob Inc., digital warehouse and distribution provider Stord Inc. and Flock Freight, a platform that matches shipper loads to trucks and is backed by a venture arm of Japan-based conglomerate SoftBank Group Corp. Backers including big investment funds are pumping money into logistics technology at a rapid pace, driving up valuations for digital-focused ventures across freight, delivery and warehousing. The influx of cash is giving startups in a once-overlooked sector expanded access to capital to build out their businesses, particularly for the top companies that have already developed their core products, according to venture-capital executives who focus on logistics and supply chains. Supply-chain technology startups raised $24.3 billion in venture funding in the first three quarters of 2021, 58% more than the full-year total for 2020, according to analytics firm PitchBook Data Inc. Besides venture-capital firms, backers included global investment managers like Tiger Global Management LLC and Coatue Management LLC and the venture arms of large corporations such as shipping giant A.P. Moller-Maersk A/S and Koch Industries Inc. And then you have Venture capitalists chase industrial tech start-ups as supply shocks widen | CNBC – this reminds me of the B2B dot com frenzy around companies like GoIndustry, i2 Technologies and JDA Software / Blue Yonder.
Supply chain technology underpins supply chain management (SCM). SCM as a term sprang out of management consultancy Booz Allen Hamilton in 1982. But the originals of supply chain technology go back much further. Railway companies were experimenting with barcode type readers with British Rail having a system that read the codes on trains passing at 100mph error free. This system was eventually shut down when British Rail was privatised. In the US they were using KarTrak in the late 1960s, but that was later abandoned. The codes were incorporated into the computer software used to schedule freight rail transport. Shipping containers sprung out of work done for the US military and were proved successful in Korea. The standards for the ‘intermodal’ container where hammered out from 1968 through 1972 covering everything from the containers themselves to safe handling. So you had a standard box and a method of tracking it, which is at the core of supply chain technology.
Containers did a number of things:
It helped prevent ‘shrinkage’. Seiko no longer had to worry about shrinkage due to dockers kicking in the corner of a crate to steal a watch or ten and sell them down the pub.
It encouraged automation of docks and handling, reducing the amount of unskilled labour required
Simplified freight forwarding and handling through standardisation
Facilitated easier global supply chains. Goodyear would know how many tractor tyres it could fit in a 40 foot trailer and ship from Singapore. The ports of Singapore and Hong Kong managed to parlay their use of logistics management software to move containers faster, which proved to be a competitive advantage for a number of years, even after Hong Kong deindustrialised with the mainland opening up
Once logistics management was in place, attention could be turned to sourcing, procurement and the integration of enterprise resource planning to provide an end-to-end picture through supply chain technology. The Japanese developed a lot of management practices designed to master supply chain management and these practices drove a wider demand for supply chain technology.
Packet network infrastructure provided a way to connect systems from channel partners, intermediaries and third party suppliers with a company through a standard interface for supply chain technology to work. What is called EDI or electronic data interchange. The rise of the web made it even easier which is why you had a plethora of supply chain technology companies to simplified the process of EDI. They democratised supply chain technology.
It also allowed retailers like Tesco to use supply chain technology to become vertically integrated from upstream suppliers and downstream customers.
Divergent views on China’s investment landscape | Financial Times – JPMorgan last month called China’s internet sector, once an engine of growth, “uninvestable”. Many big investors have headed for the exits. This week we revealed that Weijian Shan, the chair of PAG, a $50bn fund and one of Asia’s biggest investors, has diversified away from China.
The age taboo in workplaces means we miss out on talent | Financial Times – Research by two Harvard psychologists, Tessa Charlesworth and Mahzarin Banaji, suggests that negative stereotypes of ageing are actually more persistent than those about race and gender. Drawing on data from more than 4mn tests of conscious and unconscious bias, they have found that attitudes to sexual orientation, race and skin tone have improved during the past decade, compared to stubborn biases about age and disability, and increasing negativity about people who are overweight. Charlesworth and Banaji predict that anti-gay bias could reach “neutrality” in 20 years’ time, but that on current trends it will take 150 years for the same to happen to ageism. The raw reality is that older workers tend to be more expensive than younger ones, and are more vulnerable to cuts to middle management. But it may be a false economy to lower initial salary costs by hiring the young, if familiarity with procedures and teamwork are lost
FMCG
Investigating the Pink Tax: Evidence Against a Systematic Price Premium for Women in CPG by Sarah Moshary, Anna Tuchman, Natasha Bhatia :: SSRN – We find that women’s products are more expensive in some categories (e.g., deodorant) but less expensive in others (e.g., razors). Further, in an apples-to-apples comparison of women’s and men’s products with similar ingredients, the women’s variant is less expensive in three out of five categories. Our results call into question the need for and efficacy of recently proposed and enacted legislation mandating price parity across gendered products. – so there is actually a ‘blue tax’ rather than a pink tax
British Historian Antony Beevor: “Putin Wants to Be Feared – Like Stalin and Hitler” – DER SPIEGEL – the liberal West is now facing a decline, and even possibly a collapse, in confidence in parliamentary democracy. The heroic resistance of Ukraine is perhaps the only hope that we will recognize in time the dangers of the general slide towards authoritarianism in an increasingly Manichaean world – that is to say, a new dualism of two power blocs confronting each other: one with a free and liberal stance, and one without.
The cognitive dissonance of corporate life | Financial Times – employers’ efforts to drag people back into the office by offering them “perks” from free snacks to company swag. One particularly eager (and rich) organisation offered workers who were willing to trek back in the chance to win a Tesla. But Spiers, like me, isn’t biting. “I’ve come to think of these corporate toys and rewards as the work equivalent of the cheap prizes you win at a carnival after emptying your wallet to play the games,” she writes. “The difference is that the point of the carnival is to have fun and the prizes are incidental. In the workplace, this is just a laughably terrible trade-off. Who wants to give up the two hours a day they gain by not commuting for a free coffee mug? – interesting challenge that probably only a recession will right
Indonesia’s new law removes redtapes for foreign investors | DigiTimes – With abundant natural resources and young labor, Indonesia attracts – and needs – more foreign investment. The three largest foreign investors in Indonesia are Singapore, China (including Hong Kong), and Japan. Data provided by Indonesia’s Ministry of Investment (BKPM) showed that in the first three quarters of 2021, Singapore accounted for 32% of the total foreign investment, Hong Kong 13.8%, China 10%, and Japan 7.7%. – its also a great option for the move away from Chinese manufacturing
Crypto crackdown stifles China’s ability to offshore cash | Financial Times – With the government applying more scrutiny to digital asset transactions, one of the oldest and most conventional methods to bypass capital controls is gaining popularity: the luxury collectible trade. While it’s difficult to bring suitcases filled with cash through customs, a Tang dynasty-era vase or a couple of Patek Philippe watches can easily pass as personal belongings. Rich buyers can purchase them in China and resell outside the country. Indeed, demand for designer time pieces is taking off, high-end watch sellers in China told the FT. One wealthy Chinese heir also told the FT about another existing loophole, in which Chinese developers building condo projects in Thailand or Malaysia market them at home, and accept renminbi. Once properties are purchased, they can be sold locally into currencies that can be more easily exchanged into dollars – this probably explains why auction houses Sotheby’s and Phillips have expanded their Hong Kong operations
RupertMurdoch’s Sky realised that you could buy football rights for far more than anyone had ever thought of paying before, and you could make your money back by selling the games on subscription instead of pay-per-view or advertising, and you would be able to deliver that subscription using encrypted satellite channels. This was a big deal, both for Sky and for the UK Premiership league, and it was the beginning of something much bigger.
Skyused technology as a crowbar to build a new TV business. Everything about how it executed that technology had to be good, and by and large it was. The box was good, the UI was good, the truck-rolls were good, and the customer service and experience were good. Unlike American cable subscribers, Sky subscribers in the UK are generally pretty happy with the tech. The tech has to be good – but, it’s still all about the TV. If Sky had been showing reruns of MASH and I Love Lucy no-one would have signed up. Sky used tech as a crowbar, and the crowbar had to be good, but it’s actually a TV company.
I look at Netflix in very much the same way today. Netflix realised that you could spend far more moneyon far more hours of scripted drama than anyone had ever spent before, and you could (hopefully) make your money back by selling it on subscription directly to consumers instead of going through aggregators, using a new technology, broadband internet, that both gave you that access and made it possible for people to browse that vast selection of shows – and this: Ads are coming to Netflix: What do top media buyers and analysts think? – It’s plausible that Netflix will play a key role in driving the roll out of hybrid AVOD/SVOD around the world. Today, such models are mostly found in the U.S. and in Asia, but should Netflix add this on a global basis, it could be the next big thing. It’d force others to move beyond pure paid-for streaming models. I’ve long argued that it is unsustainable to expect customers to buy more than five SVOD services — so hybrid models are part of the solution as it eases the pressure on consumerwallets.
Ad agencies have persistently asked Netflix over the last few years to start running ads on the service. But they’ve been firmly against this until now. However, as Netflix management said on the investor call, what has changed is that this is a proven model that works: Hulu, HBO Max and Disney+ are doing it, so ofcourse
Singaporeans must benefit’: expats fleeing Hong Kong meet rising resentment | Financial Times – Chia is not alone in holding anti-expat beliefs. Over the past decade, perceptions that international employers have discriminated against locals have placed increasing pressure on the government to clamp down on immigration. While some anger has been directed towards manual labourers from elsewhere in Asia, Singaporeans are also frustrated by the significant proportion of westerners that make up the city’s elite workforce. After the recession triggered by the coronavirus pandemic refocused attention on employment and inequality in Singapore, the discontent has intensified. Experts warned that an influx of white-collar staff from Hong Kong risked deepening tensions, complicating Singapore’s bid to attract foreign money and talent. – Singapore’s answer to populism?
The military race for low Earth orbit satellites – and why China is behind | South China Morning Post – LEO satellite broadband projects going on in addition to Elon Musk’s StarLink – In Europe, Germany-based Airbus Defence and Space has teamed up with satellite internet firm OneWeb to provide services to the military. Canadian firm Telesat, partly funded by Ottawa, is eyeing the US Defence Department as a customer for its global LEO internet service, which is expected to start in 2024. Amazon’s Kuiper project also has been approved to launch 3,236 satellites but has been tight-lipped on its plans in the defence market. In China, LEO satellite internet is a fledgling industry working to connect remote parts of China and countries involved in the Belt and Road Initiative. GalaxySpace, a private start-up in a field of state-owned giants, launched China’s first LEO broadband constellation comprising six satellites in March. But state media reports have described them as commercial and made no reference to military services. Separate state-owned enterprises also launched test satellites for the Hongyun and Hongyan LEO broadband projects in 2018 but little has been said publicly about them since. Another state-owned company, China Satellite Network Group, aims to create a Chinese version of Starlink but was only formed last year
I am a sucker for a manufacturing assembly process video. Over time I have shared videos showcasing Nokia’s largely automated smartphone manufacturing lines that they had before the Microsoft disaster and old time metalworking archive footage as assembly process videos. So I had to share this timelapse assembly process video for the Porsche 911 GT3. This Porsche 911 GT3 I am reliably informed is the car that petrolheads most want to own out of the 911 range due to it being available with a manual gearbox. It is almost as fast as the top of the range 911 Turbo S, has worse fuel economy and emissions.
Around the 23 second mark you can see the start of the chassis assembly using a manufacturing cell of four robotic assembly arms. Then an assembled floor pan is placed into a jig for welding to begin. The jig fits upside down to allow welding on both sides of the car. What’s less clear if these are seam or spot welds. In the assembly process video we can see the modular nature of the manufacturing line that would allow it to be restructured relatively easy to match different production requirements. The classic give away is modular protective partition walling around the robots.
A good deal of the movement that the robot arms are doing is checking and measuring the existing parts before additional assembly happens. At 50 seconds in the assembly process video, the car starts to look like a Porsche as the floorpan and front chassis are connected to the roof and rear quarter chassis. You can see only spot welds happening at this stage. It was interesting to see the doors go on before painting. Just before the first minute in the assembly process video we start to see the first human welders doing hard to get joints on the interior front bulkheads and where the roof pillars join the body. The door set up is resolved before the front wings are fitted to the car.
The whole front end of the chassis isn’t shown being attached to the car and suddenly appears as the front wings are fitted to the car. The assembly line seems to move from station-to-station every four minutes or so. We don’t see the chassis being galvanised, but we do see the chassis being dipped in primer paint as part to the assembly process video. Automated spray booths are no common in car manufacturing. It was interesting to see how important inspectors running their hands over the paint work were to the process. I presume if there was a problem the car would be taken off the line and paint problems fixed manually. The front of the the chassis is not painted beyond primer by the robots in the assembly process video, yet suddenly seems to be painted when we get to 2:16 in the assembly process video.
The engine, transmission drive train and suspension come on a jig and are mounted to the chassis in one operation. The assembly process video shows the wheels being put on manually. I suspect this is about industrial safety, not mixing up human and robot workstations. The doors are re-hung on the car during final assembly.
Air Max Day
Digital outdoor advertising that wraps itself around the corner of a building lends itself to fantastic 3D ad campaigns. The build of these boards seem to be in Asia. I know of ones in Malaysia, Japan, Korea and China. This advert for Nike Japan on Air Max day makes really good use of the format.
A word of thanks
Cathay Pacific has seen its brand battered by the Hong Kong government, so it did a nice bit of content showcasing the important work that its staff have been doing during the COVID-19 crisis in Hong Kong. I suspect that this is aimed at both internal as well as external audiences.
Yuen Long
To an external observer, one would believe that the triads only really exist in movies now rather than on the street in Hong Kong. Up until the 1970s criminality and corruption were a part of daily life. The Peter Godber scandal forced the British government to act, cleaning up the government and business and then launching anti-triad operations with the OCT department of what was then the Royal Hong Kong Police.
By the 1990s and 1990s Hong Kong was less corrupt but criminals were connected with business life such as the Carrian Group financial scandal which saw a visiting Malaysian bank auditor killed and buried in a banana tree field and lawyer John Wimbush who apparently committed suicide by tying himself to the grate at the bottom of a full swimming pool.
Criminals like Big Spender were robbing jewellery stores with AK assault rifles and you saw scenes like something out of the movie Heat playing out on Hong Kong streets. Kidnappings by the likes of Big Spender encouraged Hong Kong oligarchs to get closer to the Chinese government and invest in the pre-WTO China.
In recent years Hong Kong criminals tended to only appear at times convenient to the government to intimidate and assault critics. This was escalated in 2019, when they came out in force in Yuen Long to beat commuters returning from college, work and democracy protests. This became known as the 721 incident.
Its interesting to see Vice News covering this story three years later, I guess later is better than never.
Rumination
I am a bit late with this due to the Moviedrome taking so long to put together. Producer and analogue synth maker put together this 60 minute piece of music that reminded me a bit of Autechre and Phillip Glass.
60 minutes of Ambient Drone at 60 BPM with all oscillators tuned to multiples of 60Hz.
This piece was recorded to celebrate the 60th anniversary of the National Autistic Society in the UK and World Autism Acceptance Week 2022.
Amazing animated video telling of the love for Heinz Baked Beans. Animation is ideal for FMCG brands like Heinz because if a different voiceover it can transcend cultures. This is something that we looked to do when I was involved with the plant based relaunch of Flora margarine prior to its sale by Unilever.
Windows 95 launch
I watched this and was reminded of my old employers Waggener Edstrom, whose claim to fame was orchestrating this launch, but this was way before my time with them. This was way before my time. At the time Jay Leno was a big time TV host rather than that car guy. The internet wasn’t really on Microsoft’s radar either, though you could get Internet Explorer 1 with a ‘Plus’ pack of more powerful multimedia features. This was peak Microsoft. What people tend to remember less was that Windows 95 was less stable than what had gone before until at least the first service pack launched a year later. We are starting to see echoes of this old Microsoft coming back with the bundling of Microsoft Teams with Office 365 to combat Slack and bundling of security products.
