ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok what the Chinese have been doing for years with WeChat TOMS/Skype etc. Totok is apparently popular in Qatar as … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: < 1 minute Mariah Carey, media changes in 2020, coming shortages on rare earth metals, China and Russia’s threat to the west and the power of China. I found it relatively easy this year to avoid a lot of the Christmas ads. Maybe because there are much bigger things to think about like the new UK government, protests … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서