Influencer marketing – what does the future hold

Reading Time: 5 minutes What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008) … Read moreInfluencer marketing – what does the future hold

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Pioneer Axe was an old-time US manufacturing company. This documentary film about their manufacturing process was made just prior to the the business closing. I’m a sucker for these kind of films. This is one of a series of ads done for RACV Pet Insurance in Australia. It’s the kind of work you’d be proud … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

Things we’re likely to see in 2019

Reading Time: 5 minutes At a macro level, the world is in a pretty strange place at the moment. There is uncertainty across many countries in terms of political direction, macro economics, technology and consumer uncertainty. Populism and nationalism is on the march: Duterte in the Philippines. Trump in the US. The AfD is shifting the Overton window in … Read moreThings we’re likely to see in 2019

On the sofa: The Man from Mo’Wax

Reading Time: 1 minute The documentary The Man from Mo’Wax was something that I’d been looking forward to watching for a while. Lavelle made his name as the guy at Honest Johns who was the go to guy for Major Force Records releases. Major Force was a Japanese hip hop label that featured the likes of Hiroshi Fujiwara Takagi … Read moreOn the sofa: The Man from Mo’Wax