Five for Friday | 五日(星期五)

Things that made my day this week Within hours of my having published my last Five for Friday McDonalds published an unfinished Thanksgiving tweet. The marketing world went wild. Amerigo Gazaway usually pops up in my shuffle play when working. He has dropped a Thanksgiving track that features Rick James, The Roots and Jay Z […]

Marketers: you are not a goldfish and neither is anyone else

I have grown tired of a ridiculous statistic being used so frequently that it becomes marketing truth. It’s regurgitated in articles, blog posts, social media and presentations. The problem with it is that affects the way marketers view the world and conduct both planning and strategy. The picture below is a goldfish, his name is […]

On Writing

This post was prompted by reading A Time To Write by Wadds, open it in a new tab on your browser and give it a read. Given Wadds’ post I thought I would reflect briefly on my own process. Why I write? Wadds describes his writing as a kind of mindfulness.  For me writing serves […]

How the #PanamaPapers story broke online

The Panama Papers are 2.6 TB worth of documents provided to German paper Sueddeutsche Zeitung by an anonymous source in August 2015. The documents cover 40 years of work by a Panamanian corporate law firm Mossack Fonseca on behalf of clients around the world. The documents detail corporate services provided to the rich and powerful […]

#VS250 – Inside Virgin Atlantic’s online racism crisis

Virgin Atlantic had a tough finish to the week as Chinese social media users and their overseas counterparts united to hit the airline hard. The problem had percolated for the previous two weeks on Chinese social media as netizens fumed at the way cabin staff had allegedly treated a Chinese woman traveller.