brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: < 1 minute Google goes back to the future with its paper phone experiment. Its an interesting commentary on the questionable benefit provided by smartphones. Google seems to be partly convicted. One-legged man’s Hallowe’en costume is the Pixar table lamp. General Magic was a much storied, but ultimately failed technology company. This documentary about it looks epic on … Read moreThings that made my day this week
Reading Time: < 1 minute TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun-woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea. Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Truth, Trust and The Future of Commerce from … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: < 1 minute Things that made my day this week: I’d been tuning things out whilst working with my headphones and listening to: Puma have got on the K-Pop bandwagon to sell sneakers to Indonesians A vintage advert from Apple that was all about storytelling through its customers. What’s On Your PowerBook Nike have launched a more polished … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: < 1 minute Things that made my day this week Within hours of my having published my last Five for Friday McDonalds published an unfinished Thanksgiving tweet. The marketing world went wild. Amerigo Gazaway usually pops up in my shuffle play when working. He has dropped a Thanksgiving track that features Rick James, The Roots and Jay Z … Read moreFive for Friday | 五日（星期五)
Reading Time: 3 minutes I have grown tired of a ridiculous statistic being used so frequently that it becomes marketing truth. It’s regurgitated in articles, blog posts, social media and presentations. The problem with it is that affects the way marketers view the world and conduct both planning and strategy. The picture below is a goldfish, his name is … Read moreMarketers: you are not a goldfish and neither is anyone else