Reading Time: 1 minute Things that made my day this week: I’d been tuning things out whilst working with my headphones and listening to: Puma have got on the K-Pop bandwagon to sell sneakers to Indonesians A vintage advert from Apple that was all about storytelling through its customers. What’s On Your PowerBook Nike have launched a more polished […]
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Five for Friday | 五日（星期五)
Reading Time: 1 minute Things that made my day this week Within hours of my having published my last Five for Friday McDonalds published an unfinished Thanksgiving tweet. The marketing world went wild. Amerigo Gazaway usually pops up in my shuffle play when working. He has dropped a Thanksgiving track that features Rick James, The Roots and Jay Z […]
Marketers: you are not a goldfish and neither is anyone else
Reading Time: 3 minutes I have grown tired of a ridiculous statistic being used so frequently that it becomes marketing truth. It’s regurgitated in articles, blog posts, social media and presentations. The problem with it is that affects the way marketers view the world and conduct both planning and strategy. The picture below is a goldfish, his name is […]
On Writing
Reading Time: 4 minutes This post was prompted by reading A Time To Write by Wadds, open it in a new tab on your browser and give it a read. Given Wadds’ post I thought I would reflect briefly on my own process. Why I write? Wadds describes his writing as a kind of mindfulness. For me writing serves […]
How the #PanamaPapers story broke online
Reading Time: 2 minutes The Panama Papers are 2.6 TB worth of documents provided to German paper Sueddeutsche Zeitung by an anonymous source in August 2015. The documents cover 40 years of work by a Panamanian corporate law firm Mossack Fonseca on behalf of clients around the world. The documents detail corporate services provided to the rich and powerful […]