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Burger King’s Autopilot Whopper campaign reminds me of a lot of the classic work that Crispin Porter Bogusky have done for Burger King over the years. The Autopilot Whopper is based on the insight that Tesla cars machine learning powered vision system that helps with self driving function mistakes the Burger King logo for a […]
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Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in […]
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Over the past 20 years has the modern web became a dumb internet? That’s essentially a less nuanced version of what media theorist Douglas Rushkoff proposed. In his essay ‘The Internet Used to Make Us Smarter. No Not So Much” Rushkoff outlines the following points: Rushkoff’s commentary is interesting for a number of reasons. He […]
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My friend Adam came up with the dream garage. By some quirk of fate you are wealthy. No fucks given kind of wealthy. You have a garage and it has 10 spaces. What would you put in this dream garage and why? Assuming that you aren’t legislated out of using the collection in the dream […]
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The yellow economic cycle has manifested itself as a positive boycott. The anti ELAB protest movement in Hong Kong exposed the fracture lines between pro-Beijing (blue) and pro-Hong Kong sides (yellow). Some of Hong Kong business community came out and criticised the protestors. This resulted in consumers boycotting their business. Maxim’s The classic example of […]