Ged Carroll

Brand storytelling: a bitter pill to swallow?

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, on the sofa | 影評 | 영화를보고 | 映画レビュー by .

I have been thinking about brand storytelling after watching Adam Curtis’ Bitter Lake over the weekend which is ostensibly trying to tell the story of Afghanistan from then end of the second world war to today. But it is also a parable on how the simplicity of storytelling used by the political classes to get […]

Umeng & other things this week

Published: (Updated: ) in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, japan |日本 | 일본, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, on the sofa | 影評 | 영화를보고 | 映画レビュー by .

Umeng Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities. Most of what you read focuses on tier one and tier two cities in China. Umeng provides insight into large yet untapped markets just below the biggest most-developed cities in China. The tier three cities that Umeng […]

The Raid 2

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, indonesia | 印度尼西亞 | 인도네시아 공화국 | インドネシア, media | 媒體 | 미디어 | メディア, on the sofa | 影評 | 영화를보고 | 映画レビュー by .

Coming back to the UK reminded me of how much Hong Kong is a cinema-centric culture despite the technology, mobile devices and amazing restaurants. Going to the cinema there was literally half the price of London, which means that I am much more critical of the entertainment shown. The first film I have seen that […]