Ged Carroll

Category: oprah time | 書評 | 서평 : 文芸批評

Welcome! I guess the first question that you have is why oprah time? Well in my last year of college I used to sit in the house that I shared with my landlord and write my essays whilst watching cable TV.

There I would be sipping tea, writing away and referencing from text books spread around me on the couch and coffee table. One of the programmes on the in the background was Oprah Winfrey. A lot of the show was just background noise. But I was fascinated by Oprah’s book club.

She’d give her take on a book, maybe interview the author. And then it would be blasted up the New York Times bestsellers list. This list appears weekly in the New York Times Book Review. Oprah’s book club was later emulated by other talk show hosts, notably the UK’s Richard Madeley and Judy Finegan.

On the high end you had Melvyn Bragg‘s South Bank Show when they profiled an author of the moment.

When I came to writing my own review of books that I’d read, I was was brought back to that time working on a sofa. Apple laptop in hand. It made sense to go with Oprah time.

You might also notice a link called bookshelf. This is a list of non-fiction books that I have kept. And the reasons why I have kept them.

If you’ve gone through my reviews and think that you’d like to send me a book to review. Feel free to contact me. Click this link, prove that you’re human and you will have my email address.

  • Zero History by William Gibson

    Zero History is an ideal book If you enjoyed William Gibson’s previous two works Pattern Recognition and Spook Country. Like the previous two books it dwells in the now, which is appropriate given Gibson’s oft quoted koan:

    ‘The future is already here, it’s just unevenly distributed’.

    I have written the review in terms of general themes so that I don’t put in any plot spoilers.

    It brings many of the major protagonists from the previous books in the Pattern Recognition series back and ties the plot together quite neatly. There are two ways to look at Zero History, in terms of chronology it arrives at the end of a logical order of Pattern Recognition and Spook Country; but in terms of its themes Zero History sits between Pattern Recognition and Spook Country. Like Pattern Recognition it questions the nature of brands, design and art. It borrows elements of locative art from Spook Country and throws private military companies and the military industrial complex into the mix.

    Marketing is portrayed as amoral, understanding the price of everything, yet having the value of nothing outside its grasp. The discussion of brands in Zero History is less about a well-designed logo and more about the brand authenticity – the way it matches the product – how much truth from it is designed into the product.

    There is also a sense that the quality of manufactured goods is in decline and creatives are trying to recapture this quality by going vintage and re-manufacturing old products. This creative effort is then concealed from marketers who would despoil it. Gibson forces the reader to think about how they relate to the brands they like and the marketing that they see around them, he also uses the story to address the rise of the corporation as a military entity a la AEGIS, Xe or Halliburton. More book reviews can be found here.

  • Closing the innovation gap – Judy Estrin

    Closing The Innovation Gap is a rare breed of book. It looks with a clear eye at the subject of innovation and Silicon Valley.

    Innovation is an overused word, companies like to have it associated with their brand, products and services as it affects both the share price: covering management sins and providing investors with a veneer of hope for future growth. In a previous life, I worked at a firm where we used to talk about doing ‘innovation communications’. Where the theory went, we helped innovative companies communicate the fact that they were innovative.

    All this pre-supposed that we had a clear definition of what innovation was. From my time there, there seemed to be an assumption that all IT and biomedical related businesses were essentially innovative (unless they competed against our existing client base).

    Whereas a food business that borrowed the ‘virtual fab’ model from chipmakers in the semiconductor industry to take on big guns like Proctor & Gamble or PepsiCo wasn’t. I guess the bottom line I am trying to get across is that innovation is critically important, yet tragically misunderstood by many people.

    Judy Estrin has a genuine pedigree in innovation coming from a family of innovators. Her father worked with John von Neumann (the father of modern digital computing) at the Institute of Advanced Studies in Princeton and her mother was a professor at the computer science department of UCLA.  Judy has a Silicon Valley pedigree having had senior roles or been a board member at: Sun Microsystem (who build servers on which banks, telecoms providers and many dot.coms depended – now part of Oracle), Cisco (who pretty much are the internet infrastructure) and FedEx.

    The book addresses the challenge of innovation that we currently have.

    I have had a gut feeling about the decline in pace of innovation over the past decade or so. In a lot of respects improvements in computing have lost their sparkle, they longer feel like a leap forward, but more of the same.

    When I think about the dot com period there were meaningful improvements in telecoms hardware, web technology, software and business processes – not all of them where financially successful but things felt as if they moved forward.

    If I think about web 2.0 – the biggest single improvement was more of a software engineering improvement with a deliberate focus by the likes of 37signals and the original flickr team on avoiding feature bloat at the expense of usability.

    Facebook is an evolution from the likes of The WELL, Friendster, Friends Reunited and MySpace – rather than a true innovation.

    The iPhone whilst beautifully crafted in terms of software and hardware, increasingly reminds me of my long departed Palm Vx PDA – but with a shitty battery life.

    In Closing the innovation gap, I found the book to fall into three distinct sections:

    • Charting the origins and progress of what I will call ‘innovation entropy’ in the west. This talks about how the cold war was entwined with the rise and stall of innovative research that helped in creation of technology that we take for granted today: keyhole surgery, the internet, modern computers, cellular phones and CCDs (coupled-charged device which go into digital cameras.)
    • The economic and cultural effects of ‘innovation entropy’. In this respect Estrin echoes the work of Will Hutton’s The state we’re in published in 1996 which I read in college. Like Hutton, Estrin is a critic of short-termism in business, the financial markets, academia and government spending. Some of this short-termism was unintentional as the law of unintended consequences kicked in due to changes in regulations that were designed to encourage innovation. A secondary factor that Estrin points out is a corresponding lack of appetite for risk – or the rise of risk management which has helped cripple long-term research which begat big innovation
    • How to address ‘innovation entropy’. In Closing The Innovation Gap Estrin maps out the areas where educators, government, financiers and businesses need to change and collaborate on. This collaboration requires root-and-branch change

    Estrin’s book is powerful as she pulls together a coherent story which makes it easy to read. As a prominent person within Silicon Valley she gains access to many people who are at the head of organisations driving innovation at the present time. More related content here.

  • Whole Earth Discipline

    One of the problems that I have with many environmental tracts is that they articulate their message as an anti-science based dogma rather than as a discussion where you can make your own mind up. That issue and Stewart Brand’s status as a nexus point between green issues, counterculture, technology, web communities and futurism made Whole Earth Discipline a must-read book book for me.

    The whole earth of the title is a nod to history: The story goes that Brand inspired by the use of acid started a campaign to get a photograph of the whole earth published. He sold badges with Why haven’t we seen a photograph of the whole Earth yet? on them and found a grassroots movement around it. He rightly summised the image would be a powerful symbol. This was a key point in the history of the modern green movement.

    Stewart was responsible for publishing The Whole Earth Catalog and The WELL (Whole Earth ‘Lectronic Link). The Whole Earth Catalog was a regularly published book of useful information not mediated by authority that sprang out of hippie culture – a kind of Wikipedia of its day. The WELL is the proto-social network which connected a diverse range of technocrats, artists and journalists who would go on to play an important part in the modern web and set the libertarian point-of-view of the digerati – its got some great content on there and I would recommend that anyone interested join – my user name is ged if you want to reach out to me there. The netizen mantra that information wants to be free was taken from a speech that Brand gave in 1984 at the first Hackers Conference.

    If you want to know more about Stewart I can recommend Fred Turner’s From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Its a big book but a great read that I completed cover-to-cover one time on a flight to Hong Kong.

    Whole Earth Discipline breaks down into two distinct parts. The first part builds on the famous Environmental Heresies essay that Brand published in the MIT Technology Review five years ago. He brings this up to date by surveying the current knowledge on the planet and the solutions that we are likely to require such as widespread use of nuclear power, the use of solar energy as a personal household level and encouraging populations into cities, away from sprawling suburbs.

    The second part of the book is demystifying some of the current green dogmas like the evils of genetic modification with a critical eye and taking an unvarnished look at some of the most prominent campaigning organisations out there such as Greenpeace and Friends of The Earth.  According to Brand tens of thousands of people died of starvation in Zambia because of a lobbying campaign to the country’s leadership by environmentalists complaining about poison Frankenfoods.

    The book is a thoughtful, engaging, well-researched book on environmental issues that we all face together with ideas on how to address current and future challenges. It is also valuable for communications people working in difficult areas such as energy and biotechnology who are often faced with dogma-based campaigns by well-meaning but misguided organisations. More book reviews can be found here.

  • Bomb, Book and Compass: Joseph Needham and The Great Secret of China by Simon Winchester

    Bomb, Book and Compass

    Simon Winchester’s Bomb, Book and Compass delves into the history of science and innovation. The old adage of the victor writing history applies not only to wars but also the history of innovation and science. Everything you were taught in school about the history of science is likely to be wrong. It usually having a European focus; from the Greeks and Romans to the Italian-based renaissance via the wisdom preserved within the monasteries of Europe during the dark and early medieval ages.

    Book, the book and the compass

    The Chinese, in comparison, were seen as inscrutable and cunning rather like the Fu Manchu character of Sax Rohmer’s novels but less sophisticated than their European counterparts. This diacotomy helped assuage the consciences of empire-builders who had designs on the riches of the Chinese market, from bringing away silk and porcelain to finding a ready market for Indian-grown opium and laying the foundations for the modern-day heroin trade.

    Up until the European’s arrived China was the world’s largest manufacturer, counting for about 30 per cent of the economic activity by value in the world. This time of weakness is what the Chinese refer to as the century of shame, which was finally laid to rest when they claimed back Macau in 1999.

    Joseph Needham

    Bomb, Book & Compass is the story of Cambridge biochemistry professor Joseph Needham and his quest to find the real truth behind the history of science and China’s role within it, he did this during the chaos of the second world war, when he had the chance to get at the documentary evidence.

    He then spent the rest of his life curating and writing material for a vast series of books Science and Civilisation in China. These books were not only a historical record that put China closer to the centre stage position that they deserved in science, but also put the country on a more even standing with the ‘civilised world’ restoring or enhancing its reputation. In some respects Needham’s work could be considered to be the largest unpaid (in that China didn’t pay for it) corporate reputation campaign in the annals of public relations.

    Bomb, Book & Compass is a compelling read, by turns adventure, travelogue and political intrigue. I would recommend it, if nothing else for the very human portrait it paints of Joseph Needham as a man of great intellect and passion, but also a man with some very human failings. More book reviews here.

  • Who is your city? by Richard Florida

    Richard Florida is famous for his works on the rise of the creative classes. Who is your city? is an exploration into how clusters develop wrapped up under the guise of a self-help book. The book was recommended by a friend to mine who has been studying architecture and urban design. Florida looks at the characteristics of different cities (predominantly in North America) and explores factors that attract people at different life stages. You can see similar patterns in China around the rise of Shenzhen as a new city in the space of a few decades, or the way London draws talent from across the rest of the UK across various creative services.

    Flordia provides some of the starting points to the age-old regional planning question ‘How do we make another Silicon Valley in <insert region name here>?’ by listing some of the factors involved. There is an interplay between planning and organic effects. Korea is currently facing these challenges as it tried to have Sejong City meet its full potential

    Unlike many books he hasn’t fallen into the classic bad science trap that correlation and causality are the same thing. For instance: whilst no two neighbouring countries with a McDonald’s restaurant may have gone to war, that doesn’t make Ronald McDonald a prime candidate for the next United Nations secretary general.

    The book is interesting in the way that a Malcolm Gladwell book is interesting; I would prefer for Richard Florida to surface more of the modelling and research that went into Who is your city. The book is a serious academic piece of work that is devalued by reducing it to dinner party talking points. The section of questions at the back seem logical enough for someone thinking about relocating, there is no rocket science in them. At the end of it, I was left wondering how much utility did Who is your city? have for the average European or Asian reader? More book reviews here.