Riffing of a couple of tweets on good strategy by Matt Holt. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs good strategy when you have big data / machine learning’. Big data tells you retrospectively where you should have zigged rather […]
Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]
Interesting lens on history, predictions and futurology by science fiction writer Charlie Stross. Culture has a role (and attendant responsibility) in shaping the direction of technology. Stross’ talk is an essay on unintended consequences, design, regulation and economics.
I got the first iteration of the Apple Watch and managed to put up with it for about 48 hours before giving up on it. I have managed to persevere with the the Apple Watch 2. Apple managed to speed up the performance of glanceable content, but it still doesn’t have the use case nailed. […]
Last week has seen people looking back at the launch of the iPhone. At the time, I was working an agency that looked after the Microsoft business. I used a Mac, a Nokia smartphone and a Samsung dual SIM feature phone. At the time I had an Apple hosted email address for six years by […]