Update on Fopp Vinyl

Further to my posting regarding Fopp and its vinyl section. As you can see from the mail below they will still be keeping their LPs, it is only 12″ singles that they are no longer selling.

Hi

just so you know it’s just the 12″ singles that were are losing not the LP’s

Hopefully, you’ll still shop at Fopp.

Cheers

Fopp
1 Earlham Street
Covent Garden
London
WC2H 9LL
T: 020 7379 0883
F: 020 7240 8355
E: earlham.street at fopp.co.uk
W: www.fopp.co.uk

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—– Original Message —–
From:
To:
Sent: Saturday, March 27, 2004 11:01 PM
Subject: store_londoncoventgarden – Posted : 22:01:51 27/03/2004

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store_londoncoventgarden – Posted : 22:01:51 27/03/2004
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First Name : Rorsharch
Email address : rorsharch at rorsharch.com
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Enquiries
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Enquiry CD :
Enquiry Vinyl :
Enquiry DVD
Enquiry Book :
General Enquiry :
Hi, I was very disappointed to hear today that you will be getting rid of
the vinyl section. You have gone to the trouble of building it up and having
a top quality team to run it alongside a really good selection, not a pile
of crap like many stores. I go to Fopp because I can buy my DVDs, vinyl and
books under one roof. SAVE THE VINYL or I’ll shop elsewhere. Who do I need
to take it up with at your head office?
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You dancing? No I’m textin’

According to The Business, the youth in the UK are spending more (600GBP) on SMS than they are on CDs. Most of this is going on flirting. They say its the business phenomena of the always-on age. I say its because record companies are not developing enough artists and the kids don’t have the social skills to flirt face-to-face.

Tracks of the Week

Paul Raymond continues his super disco breaks series with volume three re-editing Chicago’s street player and re-tempoing it for modern beat mixers (like me). For those of you who haven’t heard the original, chances are you have heard Kenny Dope’s Bucketheads project cut up ‘the bomb’. The horn stabs, melody and vocals all came from street player. One to stay in the box as an intelligent and classy crowd pleaser.

Los Hermanos have recorded a very melodic techno record called Influence EP featuring ‘my mothers guitarra’ on the a-side. Pitch this down on the 1200s and you have a really good quality deep house groover. This is out on Underground Resistance (or you can go to United Rentals and check out some heavy plant.)

Disaster has struck, the nice people at the vinyl section in Fopp (corner of Earlham Street and Shaftsbury Avenue) are losing their space instore, this to allow them to sell more DVD’s. In preparation for this three of the listening stations have already been removed. Now I like my DVDs but this is real loss:
– The guys down there are the most helpful record shop staff in London (well now that Anthony@Flying has disappeared on a Far East odyssey)
– They had really competitive pricing and a really good selection
– Many of the customers wont go and support other independent shops but are likely instead to go to Virgin or HMV

I have been been told by insiders that the beast of mammon (otherwise known as head office management) are intractable in their decision.

Media tart Ged in PR Week (yet again)

News of our recent new client win corporate branding outfit Henrion Ludlow Schmidt was covered in the PR industry’s preeminent read ‘PR Week’ (page three on the side bar).

Orange has to suck it up or suffer the consequences

According to the latest edition of Mobile magazine, carrier Orange and Avon have a bit of a marketing disaster on their hands with a new mobile phone offer that has been too successful.

For every 15GBP spent on ANEW beauty products range customers get a voucher for a new Siemens A55 to be claimed at Orange stores. Both parties underestimated the redemption rate on the offer and consequently the amounts of handsets involved and the vouchers are even being traded on eBay. Orange has struggled to meet demand for the offer.

Orange has just gained some very expensive low-yield customers – a veritable pikey army. Fortunately, Orange has done the right thing by honouring the deal, so is unlikely to suffer the fate of white goods manufacturer Hoover whose reputation was tarnished beyond repair with an over subscribed international flight deal. Next time they should partner with someone who has more aspirational brand values like Loncome, Chanel or Clinique.

You can read my contribution to AlwaysOn about this here