CSR Showstopper

Reading Time: 2 minutes Its easy having worked in the media to lose touch with what happens in society. When I read in the FT on Saturday about Greggs the Bakers’ school breakfast clubs I was impressed and disturbed at the same time. Firstly the disturbed bit, I went to school in a hardship hit area where many kids… Continue reading CSR Showstopper

Jargon Watch: efluentials

Reading Time: < 1 minute I haven’t seen this sort of feeding frenzy since PR agencies started throwing a wobbly about how to get their fingers into the corporate website design pie with online press rooms and the like.efluentials – a word owned and used by Burson Marsteller to describe bloggers, people who subscribe and contribute to email newsletters, bulletin… Continue reading Jargon Watch: efluentials