Reading Time: 2 minutes Its easy having worked in the media to lose touch with what happens in society. When I read in the FT on Saturday about Greggs the Bakers’ school breakfast clubs I was impressed and disturbed at the same time. Firstly the disturbed bit, I went to school in a hardship hit area where many kids… Continue reading CSR Showstopper
Month: June 2005
The Rod For Sony’s Own Back
Reading Time: < 1 minute Sony is busy trying to close down the UK and European grey market for Japanese market version Sony PSPs. Grey market devices are an ingrained part of gaming culture, the real hardcore fans want to have the latest and best, in the same way that movie fans will buy region free DVD players to watch… Continue reading The Rod For Sony’s Own Back
Jargon Watch: efluentials
Reading Time: < 1 minute I haven’t seen this sort of feeding frenzy since PR agencies started throwing a wobbly about how to get their fingers into the corporate website design pie with online press rooms and the like.efluentials – a word owned and used by Burson Marsteller to describe bloggers, people who subscribe and contribute to email newsletters, bulletin… Continue reading Jargon Watch: efluentials