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时尚 | style | 유행

Style n Fashion

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Style pimps Oki Ni have some great jewellery by Japanese graffiti artist Daisuke Sakaguchi as ultimate b-boy wear. Splurge your snaps here.

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术语定义 | jargon watch | 용어의 정의

Jargon Watch

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EBITDA-CAC: I can’t work out whether this is inspired, mad as a bag of cats or both all at the same time. Hutchison Whampoa have come up with a new performance indicator for its third-generation mobile telecoms business 3 Group. It is actually an acronym for earnings before interest, taxation, depreciation and amortisation minus customer acquisition costs.The FT quotes an executive who claims that metric was invented to take account of “the market’s focus on the cash cost of building the 3 Group’s business.”

“The metric gives a better understanding of whether and when the business have achieved operating cash flow sufficient to cover the growth investment in CAC”.

CAC sounds the same as cack, English slang for for rubbish; surely a coincidence?

Kudos: 3 Group points the way in 3G by Tom Mitchell Financial Times (page 29) March 28, 2006.

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商业 | business | 상업 市场营销 | marketing | 마케팅 金融 | finance | 은행업

PR 2.0 part two

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Calman art
Originally uploaded by renaissancechambara.
The New, New Thing: Same Old Carpetbaggers and Snake Oil SalesmenThe first time around during the dot com bubble I can remember meeting very bright intelligent people trying to convince me that they were going to change the world based on their mastery of the latest buzz words.

Already industry pundits like Om Malik are complaining about businesses that are built to flip; that is not developing a service as a business that will be paid for by online advertising or a subscription, but instead is designed to only make one sale – the business itself when it is bought by (insert the name of a large technology company here).

Since Web 2.0 is hard to pin down this allows an assortment of modern-day carpetbaggers and snake oil salemen to try and pry money out of large companies that need to be seen to be dynamic or venture capital companies that are not very good at kicking the tyres.

As a PR consultant its your job to avoid these people as they will sully your relationships with the media and will not think twice about leaving you with unpaid bills.

How do you avoid these people?

  • Use your common sense
  • Avoid companies that are built to flip
  • If a companies business model makes no sense to you, its because its nonsense
  • Are there too many expensive professional business people on board?
  • Google the people you meet, read their blogs, have a look on flickr. Do your research – have they written or presented papers? What’s their pedigree?
  • Avoid people that tell you upfront they’re in talks with (insert large tech firm), big companies talk to lots of people all the time. It doesn’t mean that they’re serious 90 per cent of the time
  • Try the product, would you use it at home? Would you recommend it to friends? Would your partner (or bit on the side) use it? – If not, then how can you promote it and expect other people to buy into it?