Jargon Watch: Pokemonetize

Reading Time: < 1 minute Pokemonetize – To make money by appealling to the stupid human instinct to collect dumb things. Developed by Simon Willison in the bowels of our office in London and eagerly catalogued by prankster and tech strategist Tom Coates. The scary thing is that its a really articulate mission statement for any web 2.0 enterprise that… Continue reading Jargon Watch: Pokemonetize

PR masterclass

Reading Time: < 1 minute This special installment of PR masterclass comes courtesy of Popbitch email newsletter. How to use a celebrity to your advantage and maximise your publicity budget: 1. Have a new online gambling company? Look around for a popular, downmarket celebrity to front it. 2. Announce that Kerry Katona is the new face of your brand. 3.… Continue reading PR masterclass