Thought for the day

“Don’t let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner.” Neil McCauley in Heat (played by Robert DeNiro). Sage words indeed.

Virus in a bottle

This is the second day that I’ve received this message from people in my Yahoo! Instant Messenger friend list. It is pretty poorly designed from a social engineering perspective since there is no compelling reason to click on it (think about the I Love You virus back in the day).Whilst Kevin Mitnick would not be impressed at this poorly constructed malware, you’ve been warned just to be on the safe side.

Meeja moovz

I received an email from journalist and proud owner of a flock of geese Peter Warren announcing the latest version of his web site Future Intelligence.

The site features a number of good analytical artices about security and technology. The site now sports RSS feeds and slick new look.

Media moves


Danny Sullivan and Incisive Media to part company at the end of November. This is likely to impact on Clickz, Search Engine Watch and the Search Engine Strategies series of conferences. You can find out more about it from Danny in his own words here.

Danny along with John Battelle (of Battelle Media) and Charlene Li (of Forrester Research) is considered one of the key influencers in this space and has been an authority on the search market for about as long as it has existed.

Search Engine Roundtable has a good round-up of the moaning, wailing and nashing of teeth within the industry blogosphere at his departure.

I am curious oranj

El Reg has caught up with Orange’s mod your mobile campaign. I am sure the programme is designed to crank up the ARPU (average revenue per user) amongst Orange users and get some positive word-of-mouth karma about the brand.Mobification – the art of modifying your phone: from painting it to adding a screen cleaner and Hello Kitty pendants, a Reebok lanyard from Romford market or a new ringtone is sweeping the chav nation.

With almost 90 per cent of those surveyed (for a press release) admitting to at least altering their ring tone.

Iain Tait of Poke London has been involved in running an online campaign to highlight the MaxPower version of mobification for Orange here.