Web Trends

Reading Time: < 1 minute Trendwatching in this month’s briefing had collated some useful statistics: In the US, almost USD 400 billion of store sales (16% of total retail sales) are directly influenced by the web as consumers research products online and purchase them offline (Forrester Research) UK sales online are over 4 billion GBP per month (Brand Republic) 2006… Continue reading Web Trends

Lufthansa disappoints with online bait-and-switch

Reading Time: 3 minutes I am looking to travel to Hong Kong again in January and looked at booking my ticket via Lufthansa. I like their quality of service and I have never had a bad experience with them. I think that their frequent flyer scheme is one of the fairest available and they fly from London City Airport… Continue reading Lufthansa disappoints with online bait-and-switch