Web Trends

Trendwatching in this month’s briefing had collated some useful statistics: In the US, almost USD 400 billion of store sales (16% of total retail sales) are directly influenced by the web as consumers research products online and purchase them offline (Forrester Research) UK sales online are over 4 billion GBP per month (Brand Republic) 2006 […]

Word of Mouth

  I was asked the other day by a friend what did I think was the sign of good PR and I replied that truly great PR would be PR that you weren’t aware was PR. And in this answer lies the root of the problem of what is wrong with word-of-mouth marketing. Some of […]

Lufthansa disappoints with online bait-and-switch

I am looking to travel to Hong Kong again in January and looked at booking my ticket via Lufthansa. I like their quality of service and I have never had a bad experience with them. I think that their frequent flyer scheme is one of the fairest available and they fly from London City Airport […]

Notes and recollections

  Here is the notes that I made mostly from the morning sessions of the mobileYouth trend workout. There will be presentations and videos of the event available from the site next week. Graham Brown – mobileYouth Event introduction Young people spend about 1.3 trillion USD per year, 130 billion of which is spent on […]