We only have a month to save the UK

Reading Time: 2 minutes When I worked in the chemical industry sulphur and chlorine were the building blocks of the chemical industry and that in turn helped to drive manufacturing from circuit boards and plastic toys to pharmaceuticals and washing powder. In the information economy the ubiquity and bandwidth of business and consumer internet connections plays a similar role… Continue reading We only have a month to save the UK

Country brands and trust

Reading Time: < 1 minute Edelman launched their Trust Barometer research earlier on today, I haven’t had a chance to read through the summaries and materials. But one of the most interesting things that came out of the few YouTube-hosted videos from the event was how much the country of origin reputation mattered so much when we assess the trustworthiness… Continue reading Country brands and trust