Categories
初 | hygiene | 기본

Links of the day

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Revealed: The Internet’s Biggest Security Hole | Threat Level from Wired.com

What The Veoh Decision Means For YouTube And Others

900 Web APIs – handy reference

BIGLIST SEO Blogs

China’s 3G strategy revealed – The INQUIRER

Micro Persuasion: Trends That Will Help Define the Future of PR and Marketing

Categories
市场营销 | marketing | 마케팅

Foxconn helps shift Apple iPhones with viral photo giveaway?

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iphonegirl

There is a buzz on the blogosphere amongst iPhone users about iPhone Girl. A UK iPhone purchaser found pictures of one of the Foxconn factory workers on his phone when he activated it. Like other buzz campaigns such as the bring back Cadbury Wispa Facebook group fiasco, the orginators have up to now denied that it was a buzz marketing exercise.

Foxconn claim that the iPhone Girl was a member of staff and had not been expelled.

Xiandai Kuaibao claim that the photo may have been taken during production testing of the device.

This buzz has directed some attention away from the product criticisms of the new iPhone and a recent UK government censure for Apple regarding misleading advertising claims made about the new iPhone. Given the efforts of Apple’s PR (or this little video gem) and marketing teams subcontracting this work out to Foxconn makes perfect sense.

Foxconn‘s factories were alleged to have been described by Apple’s engineers as Mordor.  If nothing else the smiling girl in the pictures lends credibility to Foxconn’s claims that allegations of poor working conditions in its factories were without merit.

Kudos to MarkM49UK for the picture

Categories
初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

ProofHQ – interesting approvals workflow tool for designers and the creative industry

Contagious – Great examples of branded entertainment content

The Death of Trends, the Rise of Zara | PSFK – Trends, Ideas & Inspiration

PingMag – Big Issue Japan: Saving the Homeless – interesting article about the Japanese version of The Big Issue. Of particular interest is the way different homeless magazines like Big Issue UK and Japan syndicate their content around each other. Something to think about in terms of PR ROI

HelloTxt – Update Status – Similar to ping.fm (thanks to Alex)

Orange owns up to download speed limit for all 3G devices – the future’s limited, the future’s Orange

Study: Blogs Love Obama, News Sites Love McCain. But McCain Is Catching Up By Going Negative. – interesting analysis of the online election campaign

Softbank to cut minimum monthly fee for iPhone to Y2,324 › Japan Today: Japan News and Discussion – to counter lower charge services launched by NTT DoCoMo. Looks like the cache of the iPhone wasn’t enough