爱尔兰 | ireland | 아일랜드

Happy Hallowe’en :-)

Reading Time: 2 minutes

Hallowe'en windo display at Pauls on Bedford Street

I am looking forward to re-watching my well-worn DVD of The Crow and having toasted slices of Báirín Breac with its mixed spices and hope not to chip my teeth on the toy ring that they put in them.

You can make your own at home if you have access to an oven and enough time. This recipe is from A Little Irish Cookbook by J Murphy.

Barm Brack

Cream the yeast and the sugar and allow to froth up in the milk, which should be at blood heat. Sieve the flour, caster sugar and spice and rub in the butter. Make a well in the centre and add the yeast mixture and Barmbrackthe egg, beaten. Beat with a wooden spoon for about 10 minutes until a good dough forms. The fruit and the salt should be worked in by hand; the gold ring wrapped in greaseproof paper should then be added, and the whole kneaded. Put in a warm bowl, cover and allow to rise in a warm place for about an hour until doubled in size.

1/4 pt/ 125 ml/ 1/2 cup lukewarm milk
1 tsp sugar
1 tsp fresh yeast
8 oz/ 250 g/ 2 cups plain flour
1 tsp mixed spice, pinch salt
1 egg, 3 tbsp butter
6 oz/ 200 g/ 2 cups mixed fruit
(currants, sultanas, raisins, candied peel)
1 gold ring (in greaseproof paper)
2 oz/50 g/2 tbsp caster sugar

Knead lightly and place in a lightly-greased 7 in /15 cm diameter cake tin and allow a further 30 minutes rising time. Bake near the top of a pre-heated oven at gas mark 6, 400°F, 200°C for 45 minutes. On removing from the oven the brack can be glazed with a syrup made from 2 tsp sugar dissolved in 3 tsp boiling water.

书评 | oprah time | 서평

Oprah Time: Groundswell by Charlene Li and Josh Bernoff

Reading Time: < 1 minute

Forrester Research occupy a unique position. They have access to the internet’s great thinkers through briefings that they have with all the leading web service companies: Yahoo!, Google, Facebook and everyone in between. On the other side they act as a marketing consultant to a number of main street brands.

Li and Bernoff have crystalised the lessons that Forrester Research learned walking both sides of the street in the Groundswell. The book does a good job of educating the average consumer on the so called web 2.0 services and how consumers interact with them. They also provide a helicopter view about how to approach incorporating social web techniques into their business.

The most valuable part of the book is the anecdotes and case studies (some of which are from Forrester Research clients) which brings the concepts that they talk about to life. Their Social Technographics model provides a framework for segmenting audiences based on their level of interaction with web properties and communities seems to be built and expanded from the adoption model that Bradley Horowitz developed and circulated back when I was in Yahoo! as a key part of the social search strategy.

There is a blog supporting the book which can be read here.  Li has since left Forrester Research to set up The Altimeter Group, you can read her new professional blog there as well.

初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

Micro Persuasion: Graph Your Tweets with Twitter Charts – really nice Yahoo! Pipes / Google Charts mash-up’s Sale Hampered By Crunch, Confident Will Survive ‘Dark Days’ | paidContent:UK

The Survival Matrix – VC analysis during downturn

Intel repudiates executives’ criticism of the iPhone – – PR Fail

PR 2.0: Twitter Tools for Community and Communications Professionals Trims Free Stories Back Again, Launches Chat Community | paidContent:UK

Shenzhen Undercover: Shenzhen’s Greater Plan: No Manufacturing, No Problem.

First China Ripples of Global Financial Crisis Come Ashore – Part 1 – Trade

China Journal : Chinese Consumers Offer More Challenges for Challenging Times – interesting insights, service paramount. Experiential parts of brands most important. This bodes well for Apple’s retail strategy

Microsoft’s Azure cloud platform: A guide for the perplexed | All about Microsoft |

Social media and brands in 2009 – Shiny Red’s vox pop survey; nicely done. Wouldn’t necessarily agree with some of the trends such as the semantic web, but good material here

Digital Evangelist: Has Symbian not learnt from Psion?

Cultural and Social Media Observations From Japan

BBC user ecosystem – really nice diagram for presentations

Eagle Bar Diner – Rathbone Place – recommended by my colleague Petrina

Twitter for Public Relations – neat slide deck