Watching the marketers

The Watchmen film isn’t out yet and debate online has already kicked off regarding the movie tie-in merchandise. Wired has got in on the act and you can find other points of view here.

However one I item I thought was a nice touch was Nite Owl Coffee made by Veidt Industries. It is really made by US coffee specialists Organic Coffee Cartel so you don’t have to worry about the quality of your beverage.

The coffee itself comes from farmers based around St Ignacio in Peru.

coffee JPG

You can get your fix of Nite Owl Coffee from Amazon.
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Google knows your mistakes

It used to be that you had to worry about data fragments in your word processor files giving away information relating to early drafts of press materials.

Now online documents have a similar kind of problem with Google. I got a narrow escape when I worked at Yahoo!. We built a site that was supposed to go live in early January live on the net. This made testing easier, but consumers or the media finding the site earlier would have been buzz-kill to a project that eight weeks of PR activity to be squeezed out of it and was in the planning since July the previous year.

I also managed to recover a number of pages from the Mark III version of this blog via the Google cache after the Yahoo! server it was hosted on had gone to the great data centre in the sky.

Google caches regularly updated sources like press rooms and blogs so there is a good chance early content will be slurped up.

Having a bad reputation is when….

banks, originally uploaded by renaissancechambara.

Your industry takes down the global economy and becomes a plausible villain in a spy thriller.

A classic example would be The International, a new film featuring Clive Owen as the leading man combating a supremely powerful bank involved in arms trading and murder.

Like banks in real-life, the one in The International is also seen to be very fragile in nature.

Image from manystuff.org

Oprah Time: Nexus: Small Worlds and the Groundbreaking Theory of Networks by Mark Buchanan

I met up with Tim Hoang earlier in January and he marked this book for my reading list. The book’s primary goal is explaining the Small World phenomenon as a modern network theory.

Buchanan begins by explaining Stanley Milgram’s social network experiment of the sixties which revealed that there are rarely more than six steps between any two people on the planet – now known as the principle of six degrees of separation – by which popular culture has forever attached to actor Kevin Bacon. He then goes on to explain the clustering tendency of connections in our social networks, in the web and in nature.

Loose connections bridge from one cluster to the next. The author moves beyond network modeling to show how small world theory can be used to understand a diverse range of phenomena from the numbers and location of tributaries to major rivers through to how the AIDS virus spread.

The ideas in the book are as powerful as chaos theory was a decade ago. explaining the Small World phenomenon in this readable and well balanced account of modern network theory. Nexus: Small Worlds and the Groundbreaking Theory of Networks by Mark Buchanan

Links of the day

EETimes.com – Analysis: Japan’s electronics giants face inevitable breakup

 

Microsoft Chief Still Stuck on Yahoo – DealBook Blog – NYTimes.com

Ballmer: Office 14 not this year | All about Microsoft | ZDNet.com

TWEAKBENCH – free VST plugins for windows. free VST instruments and free VST effects

Ballmer on iPhone: Mr. Mojo Risin – Microsoft knocked out of 4th place in world phone OS stakes

MeGlobe | Instant Messaging with Language Translation, Free IM Chat! – nice site that gives Meebo a run for its money and has great translation

My MidemNet Presentation: Trent Reznor And The Formula For Future Music Business Models | Techdirt

easyHotel: How to Make Cheap Look Not-So-Cheap – PSFK.com

Twitterverse for PR – PR Week

Debunking Six Social Media Myths – BusinessWeek – another voice on social media isn’t free advertising