Month: February 2009

Categories
媒体与艺术 | culture | 미디어와 예술 铭记 | branding | 브랜드 마케팅

Watching the marketers

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The Watchmen film isn’t out yet and debate online has already kicked off regarding the movie tie-in merchandise. Wired has got in on the act and you can find other points of view here.

However one I item I thought was a nice touch was Nite Owl Coffee made by Veidt Industries. It is really made by US coffee specialists Organic Coffee Cartel so you don’t have to worry about the quality of your beverage.

The coffee itself comes from farmers based around St Ignacio in Peru.

coffee JPG

You can get your fix of Nite Owl Coffee from Amazon.
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Categories
市场营销 | marketing | 마케팅

Google knows your mistakes

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It used to be that you had to worry about data fragments in your word processor files giving away information relating to early drafts of press materials.

Now online documents have a similar kind of problem with Google. I got a narrow escape when I worked at Yahoo!. We built a site that was supposed to go live in early January live on the net. This made testing easier, but consumers or the media finding the site earlier would have been buzz-kill to a project that eight weeks of PR activity to be squeezed out of it and was in the planning since July the previous year.

I also managed to recover a number of pages from the Mark III version of this blog via the Google cache after the Yahoo! server it was hosted on had gone to the great data centre in the sky.

Google caches regularly updated sources like press rooms and blogs so there is a good chance early content will be slurped up.

Categories
商业 | business | 상업 市场营销 | marketing | 마케팅

Having a bad reputation is when….

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banks, originally uploaded by renaissancechambara.

Your industry takes down the global economy and becomes a plausible villain in a spy thriller.

A classic example would be The International, a new film featuring Clive Owen as the leading man combating a supremely powerful bank involved in arms trading and murder.

Like banks in real-life, the one in The International is also seen to be very fragile in nature.

Image from manystuff.org